• Like 20 Years in Business, Our Anniversary Celebration Brought Challenges, Rewards

    by Rob Bishop & Barry Klein November 2015

    Please allow us to paint a picture for you:

  • New Fitness Center Offers Upgrades to Community

    by Ventura County Star (California) November 2015

    Comparing the old Fitness Center to the new Fitness Center is like comparing “a Model T to a Tesla,” said one resident to another as the two men walked into the facility for the first time on Opening Day: A new building, twenty-nine exercise machines, two sets of free weights, two weight benches plus one ab crunch bench, a touch screen exercise facility that provides nearly three dozen different exercises, a stretching table, all on state-of-the-art flooring that ‘gives’ with each step. This addition to the menu of opportunities in the Village was unveiled on Oct. 15 and is finding its place in LV’s lifestyle.

  • Our New Day-to-Day Approach to Member Retention

    by Rob Bishop & Barry Klein November 2015

    For 20 years we've been telling people and writing about how there are two kinds of gyms — those that are "sales" focused and those that are "retention" focused. We put ourselves squarely in the second camp since we've never had salespeople, we use no high-pressure sales techniques and our entire business model is based on the premise that we need our members to actually use our clubs and thus continue their memberships.

  • District Plan Includes HS Fitness Center, Elementary Gym

    by The Buffalo News October 2015

    The city school district will hold three public information meetings in the next several weeks to provide details on its $58.71 million school expansion and renovation proposal.

  • College Partners with Y to Offer Campus Fitness Classes

    by Liz Freeman; 239-263-4778 October 2015

    Greater Naples YMCA has an exclusive relationship with Florida SouthWestern State College to provide wellness services for students and faculty, which launched last week with fitness demonstrations, a mini health fair and discount YMCA memberships of $20 a month to students, Cari Hansen, YMCA marketing director, said.

  • New Fitness Center Installation a Mystery

    by Laura Layden, October 2015

    A private investor has purchased more elbow room than he needs for a new fitness and training center in Naples. With high-quality warehouses in short supply, the investor, going under the name Ricden LLC, recently purchased one that’s about twice the size of what he’ll need for his new business.

  • Illinois Middle School Wins New Fitness Center

    by Madhu Krishnamurthy October 2015

    With a new, state-of-the-art fitness center, Abbott Middle School in Elgin is on its way to becoming the healthiest school in the Elgin-area district.

  • AB Survey: Locker Room Renovations

    by AB Editors October 2015

    Athletic Business is conducting a survey of fitness and recreation facility managers and leaders to learn more about your locker rooms. Have you renovated lately? Planning to renovate? What's changing and why? Please take a few minutes to answer the following survey questions, and look for a summary in our January/February issue.

    Thank you; we appreciate your feedback!

  • 2,000 Members Scrambling After Gold's Gym Location Closes

    by Tim Landis October 2015

    Approximately 2,000 club memberships have been caught up in what could be the monthslong process of selling Gold’s Gym assets in federal bankruptcy court in Springfield. A day after the court-approved shutdown of the fitness and recreation center at 1600 Clear Lake Ave., former club members were advised Wednesday to contact the federal bankruptcy trustee now in charge of liquidating the company. Another local fitness company, FitClub of Springfield, announced Wednesday an offer of free memberships through the end of the year to former Gold’s Gym members.

  • After Player Infected, Giants Tackle MRSA Scare

    by Paul Schwartz October 2015

    When Prince Amukamara was a freshman in college at Nebraska, he had "a little pimple on my wrist.'' He picked at it, popped it and recalls using someone's sweaty weight-lifting straps to wrap around his wrist.