Facilities: Fitness & Training
- American Health Clubs Contemplate a Move Toward European-Style Design
by Andrew Cohen October 2012
There are all sorts of exercisers, all sorts of health clubs and all sorts of countries. So forgive the many generalizations that follow.
- Blog: An Impressive Opening to the Technogym Wellness Village
by Andrew Cohen September 2012
Cesena, Italy, probably does not see this often. The roundabouts and country roads around the medium-sized city of 97,000 were brought to a crawl as scores of buses and vans inched toward the entrance to Technogym's new Wellness Village, located hard between low walls of the old city and the autostrade. The expansive campus, which houses the company's factory, offices, and workout and spa facilities, is staffed by 1,000 of Technogym's 2,200 worldwide employees, most of whom appear to be here as well, working out on climbers and ellipticals on the massive building's balconies, playing pickup games on the outdoor basketball court, striding by in groups of Nordic walkers, and holding an impromptu-seeming clinic including medicine balls and various other tools of the trade. None of it is impromptu, of course - it is all being done for our benefit, filmed, live-streamedâ¦when our charming tour guide, Rachele Schiavinato, says that the event is taking place because "We are proud of what we have achieved, especially in this economy," it is easy to believe.
- Rob & Barry: We Couldn't Care More About Our Members
by Rob Bishop September 2012
Imagine that you've just tested your pool water and found it to be - the actual numbers are irrelevant to the story - just fine. A member approaches you 10 minutes later, still in her bathing suit, dripping water on your shoes, and says, "The pH in the pool is high." You say, "I just checked it and it seemed fine, but I'm happy to look into it," even though you'd rather say, "Really? You must be a human chemical testing kit, because the water is actually perfect!" At that moment, would you rather be in the fitness business, or on a beach someplace?
- Blog: Damned Either Way on Cancellations
by Rob Bishop and Barry Klein August 2012
Recently, we posed five real scenarios regarding members who asked for special treatment regarding membership cancellations. What we didn't mention is that in each of those cases, we resolved the issue in the member's favor. What we also didn't mention is how little business value we see in those resolutions because those members had no appreciation for the fact that they were asking us for an exception. They just wanted us to do what they wanted.
- Five Questions to Ask When Purchasing Fitness Equipment
by Rob Bishop June 2012
After years of trying out new fitness equipment, weighing the many options out there and regularly pulling the trigger on breathtakingly high-priced purchases, we feel like we have a handle on the process.
- The Challenge Faced by Mid-Priced Clubs
by Rob Bishop May 2012
So, let's say you operate a fitness facility that's about 15,000 square feet in size. You offer a little bit of everything — weights, cardio, personal training, classes of all kinds.
- Blog: It's Hard to See a Downside to Hosting Tournaments
by Mary Helen Sprecher May 2012
Confession time: I love sports, but I'm actually more of a sports facilities enthusiast. When the pitcher starts kicking at the mound, I'm looking at the dirt and trying to figure out what kind of a blend it is. When I hear about a soccer complex, I want to know how many fields are natural and how many are synthetic. And don't even get me started on Olympic facilities. I turn into the most obsessive know-it-all alive. Nobody wants to be around me.
- Blog: Balance Training Yes, Checkbook Balancing No
by Rob Bishop and Barry Klein February 2012
You've heard of the nanny state? We're feeling a lot like the nanny health club lately.
It seems that many of our members expect us to balance their checkbooks for them, track their monthly expenses and keep them out of credit card debt. They also expect us to use divine intervention to know when they want to cancel their memberships. These requests aren't by any means new to us, but there sure have been a lot of them over the past few weeks. Some examples:
- Properly Cleaning and Disinfecting Fitness Equipment
by Emily Attwood February 2012
A health club's top-of-the-line fitness equipment, complete with interactive workout monitoring and web access, can be a draw for new members.
- Blog: Group E-Mail to Our Managers: WTF?
by Rob Bishop and Barry Klein January 2012
I walked into the club tonight at approx 5:30 p.m., which of course is the busiest time of the night.