RECENT ARTICLES
  • Five Questions to Ask When Purchasing Fitness Equipment

    by Rob Bishop June 2012

    After years of trying out new fitness equipment, weighing the many options out there and regularly pulling the trigger on breathtakingly high-priced purchases, we feel like we have a handle on the process.

  • The Challenge Faced by Mid-Priced Clubs

    by Rob Bishop May 2012

    So, let's say you operate a fitness facility that's about 15,000 square feet in size. You offer a little bit of everything — weights, cardio, personal training, classes of all kinds.

  • Blog: It's Hard to See a Downside to Hosting Tournaments

    by Mary Helen Sprecher May 2012

    Confession time: I love sports, but I'm actually more of a sports facilities enthusiast. When the pitcher starts kicking at the mound, I'm looking at the dirt and trying to figure out what kind of a blend it is. When I hear about a soccer complex, I want to know how many fields are natural and how many are synthetic. And don't even get me started on Olympic facilities. I turn into the most obsessive know-it-all alive. Nobody wants to be around me.

  • Blog: Balance Training Yes, Checkbook Balancing No

    by Rob Bishop and Barry Klein February 2012

    You've heard of the nanny state? We're feeling a lot like the nanny health club lately.

    It seems that many of our members expect us to balance their checkbooks for them, track their monthly expenses and keep them out of credit card debt. They also expect us to use divine intervention to know when they want to cancel their memberships. These requests aren't by any means new to us, but there sure have been a lot of them over the past few weeks. Some examples:

  • Properly Cleaning and Disinfecting Fitness Equipment

    by Emily Attwood February 2012

    A health club's top-of-the-line fitness equipment, complete with interactive workout monitoring and web access, can be a draw for new members.

  • Blog: Group E-Mail to Our Managers: WTF?

    by Rob Bishop and Barry Klein January 2012

    I walked into the club tonight at approx 5:30 p.m., which of course is the busiest time of the night.

  • Universal Truths in Fitness Facility Management

    by Rob Bishop December 2011

    We may be showing our age here, but we regularly invoke Bill Murray from Groundhog Day, the 1993 film in which his hapless weatherman, Phil Connors, relives the same day over and over until he gets things right.

  • How to Succeed in Membership Sales

    by Rob Bishop November 2011

    Your club is terrible at selling memberships. We know this because we're all terrible at selling memberships, and even if you think your club isn't, you are best served by thinking you are.

  • Blog: Club Members Care About Little Things…Like Tissues

    by Rob Bishop and Barry Klein November 2011

    We always try to remember that the most important things to our members are the little things. Years ago, we had three new treadmills delivered on the same day that one of our staffers thought it would be nice to put potpourri in the women's locker room. We never thought that 50 cents worth of potpourri could trump $15,000 worth of fitness equipment, but it did.

  • Blog: Let Homeschoolers Learn in Your Club

    by Mary Helen Sprecher October 2011

    I spent last weekend at the USTA's Tennis on Campus Fall Invitational, which was an amazing experience, with great play and neat kids. But it was actually an overheard conversation that really got my wheels turning, thinking about a potential business opportunity for any club interested in trying something new.