RECENT ARTICLES
  • How to Succeed in Membership Sales

    by Rob Bishop & Barry Klein November 2011

    Your club is terrible at selling memberships. We know this because we're all terrible at selling memberships, and even if you think your club isn't, you are best served by thinking you are.

  • Blog: Club Members Care About Little Things…Like Tissues

    by Rob Bishop and Barry Klein November 2011

    We always try to remember that the most important things to our members are the little things. Years ago, we had three new treadmills delivered on the same day that one of our staffers thought it would be nice to put potpourri in the women's locker room. We never thought that 50 cents worth of potpourri could trump $15,000 worth of fitness equipment, but it did.

  • Blog: Let Homeschoolers Learn in Your Club

    by Mary Helen Sprecher October 2011

    I spent last weekend at the USTA's Tennis on Campus Fall Invitational, which was an amazing experience, with great play and neat kids. But it was actually an overheard conversation that really got my wheels turning, thinking about a potential business opportunity for any club interested in trying something new.

  • 2011 Facility of Merit Winner: Smith Aquatic & Fitness Center, Buford Middle School

    by Andrew Cohen October 2011

    Situated on the Charlottesville, Va., campus of Buford Middle School as part of a recreation complex that includes an adjacent Boys & Girls Club, the LEED Platinum Smith Aquatic Center won praise for a simple rectangular plan enhanced by judicious selection of materials - to cite one notable example, blue-colored glass tile and raised aluminum signage on the two-story east wall of the natatorium. The center "does all the right things," said one judge. "It's simple, monolithic in form but softened with the right materials and detail."

  • Manufacturing Location Impacts Strength Equipment

    by Andrew Cohen September 2011

    People who incorporate new companies seldom expend any energy deciding where to locate them.

  • Fabric Structure Makers Re-Educate Following Cowboys Facility Collapse

    by Paul Steinbach September 2011

    When a Dallas Cowboys practice facility collapsed under a microburst of 60-mile-per-hour winds in May 2009, it injured a dozen people and proved fatal for the company ultimately responsible for the facility's manufacture.

  • Blog: Closed for Maintenance? Be Open to Other Options

    by Mary Helen Sprecher August 2011

    Humans are creatures of habit, and nowhere is this more evident than at the health club.

    Oh, come on: you know what I mean. Arrival time? Departure time? Favorite machines? Corner shower stall? Check, check, check and check. I'm guilty, too.

  • Use of 'Suspension Training' Term Focus of Lawsuit

    by Andrew Cohen August 2011

    Discovery materials are due to be presented Oct. 12 in the case of Fitness Anywhere Inc. v. Lifeline International, with a trial due to start two months later in U.S. District Court, Eastern District of Virginia, which may or may not settle once and for all the question of whether "suspension training" is a generic term.

  • Blog: Sixteen Years of Growth, Freedom and Laughter

    by Rob Bishop and Barry Klein August 2011

    We enjoy writing for Athletic Business because we can share the unvarnished truth about our lives as owners of for-profit health clubs. What we think of as "unvarnished" has been interpreted by some AB readers as negativity; they think that we don't care at all for our members, our staff or the fitness business in general.

  • 2011 Military World Games A Precursor to 2016 Olympics

    by Joe Bush July 2011

    Sharla Alexander was having a great time in Hyderabad, India. As the logistics coordinator for the U.S. Armed Forces women's soccer squad at the fourth Military World Games in 2007, Alexander was aglow with "Friendship Through Sport" - the motto of the Conseil International du Sport Militaire (CISM), the Games' organizing body.