RECENT ARTICLES
  • Our New Day-to-Day Approach to Member Retention

    by Rob Bishop November 2015

    For 20 years we've been telling people and writing about how there are two kinds of gyms — those that are "sales" focused and those that are "retention" focused. We put ourselves squarely in the second camp since we've never had salespeople, we use no high-pressure sales techniques and our entire business model is based on the premise that we need our members to actually use our clubs and thus continue their memberships.

  • AB Survey: Locker Room Renovations

    by AB Editors October 2015

    Athletic Business is conducting a survey of fitness and recreation facility managers and leaders to learn more about your locker rooms. Have you renovated lately? Planning to renovate? What's changing and why? Please take a few minutes to answer the following survey questions, and look for a summary in our January/February issue.

    Thank you; we appreciate your feedback!

  • Spotlight: Weight Rooms/Strength Equipment

    by AB Editors October 2015

    Weight Rooms/Strength Equipment

  • Functional Fitness Modular Structures Provide Variety

    by Laura Godlewski October 2015

    There's no doubt functional fitness is here to stay. From CrossFit to TRX to high- intensity interval training, more exercise programs are taking their cues from functional training, leading to an increased demand for space inside health clubs to accommodate such programming with a range of equipment that can include dumbbells, resistance bands, suspension trainers and squat racks.

  • Five Things the Presence of a New Competitor Has Taught Us

    by Rob Bishop September 2015

    We've often written in these pages and spoken at the Athletic Business Conference about "the big squeeze." And now, after 20 years in business, we are the orange.

  • Designing a Sports Performance Facility

    by Andrew Barnard and Ernest Joyner September 2015

    Athletics is a competitive business. Professional, collegiate and youth athletics programs constantly seek a competitive edge. For today's programs, sports performance centers have become the new arrow in their quivers. Successful sports performance programs do two basic things: acquire information and implement that information in a consistent, logical and beneficial way.

  • Toluca Lake Tennis & Fitness Club Named "Best in Los Angeles"

    by AB Editors September 2015

    Source: Toluca Lake Tennis & Fitness Club

    The Toluca Lake Tennis & Fitness Club has been voted the 2015 Best Health and Fitness Club in Los Angeles in the Readers Choice Awards for the Los Angeles Daily News.

    Founded in 1974, early members included Bob Hope, Johnny Carson, and Farrah Fawcett.  Located next to Warner Brothers and Universal Studios, the Club specializes in providing superior tennis and fitness services to Hollywood's entertainment professionals and everyone in the greater Los Angeles area.

    Tennis Director Ben Brunkow, a nationally ranked doubles champion, oversees the tennis program, which includes tournaments, clinics and private lessons. Head Pro Christian Straka is considered one of the best tennis instructors in Southern California. Christian was Roger Federer's doubles partner, played in the semi-finals of the Australian Open, and was recently voted the Head-Penn company Pro of the Year.

    With world-class personal trainers, over 50 Group Exercise classes including yoga, boxing, dance, and Spin, and an outdoor heated pool, the Club is more than just tennis. The weight room and Cardio deck had a complete remodeling last year and now includes an area dedicated to Functional Training and Sports Conditioning.

    Combining classic Hollywood charm with elite, modern fitness facilities, the Toluca Lake Tennis & Fitness Club is honored to be recognized as the #1 Health and Hitness Club in Los Angeles.

  • Community Workouts Raise Awareness for Veterans

    by Jason Scott August 2015

    Athletes at Aberrant CrossFit in Eldridge, Iowa, devoted their Saturday morning workout to raising awareness and funds for a startup veterans gym called Counterstrike Fitness.

  • Fitness Bridge Helps Market Rec Center’s Offerings

    by Paul Steinbach August 2015

    Mohawk College in Hamilton, Ont., sought to connect the David Braley Athletic and Recreation Centre to an existing student association building next door, but needed to preserve vehicular circulation between the two structures.

  • How to Recognize the Positives of Health Club Ownership

    by Rob Bishop and Barry Klein July 2015

    We're often accused of being negative on these pages. Our response is that we're not negative at all. We're realistic. Rob would liken our opinion about owning and operating an independent health club to his opinion of marriage. To anyone who has never been married before, Rob will try to tell them, "Marriage is not what you think it is. Maybe for better or worse. Maybe for good or bad."