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What is the statistic on how far/long people are willing to drive to their gym? What is considered "convenient" and what is too far? My husband and I are working on a business plan for our facility right now and really want to hone in on our target market. We would appreciate any advice you may have! Thanks!

This is a topic Athletic Business addressed several years ago, but the essentials of locating a health club have not changed: http://www.athleticbusiness.com/articles/article.aspx?articleid=58&zoneid=34 Hope this helps — good luck.

Thanks Michael, that is exactly the info I was looking for! I knew I had seen that article before and couldn't find it. I appreciate your help!