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Hello, thanks in advance if someone can respond to my question. I just took over the marketing for a hotel in Portland that has two universities nearby. They want to offer discounts and go after the group business of competing teams, but it's a vertical they have never pursued before. My question is, who at a university typically makes travel decisions and books the hotel rooms? The athletic director of the specific sport? Someone higher up or in a different department? Thank you for your time!

Although my title and job has now changed I was a tennis coach at a University. Speaking from a small private university the coaches of the individual teams had the money and booked the hotels and this was cleared with the Athletic Director. So I believe a partnership should be set up with the schools in mind through the Athletic Director so he/she can inform all travelling teams that yours in the partnered hotel with the University

I believe the response to this post is dead. I am currently a college football player at a small private university and I believe the coaches are the ones who decide on the hotel. I think they pay close attention to the cost of the hotel as they do have a given budget for the year they must follow. As said in the earlier response, I think the schools AD then approves it.