I was surfing the Dallas Cowboys' site, looking for some tips on installing scoreboards, when I came across this item about Direct Energy extending its gig as Official Electricity Provider to the Cowboys and Cowboys Stadium. The consumer in me started to giggle; I'd like to hear Madison Gas & Electric's response when I tell them I prefer that some other company (there isn't one) burn a big heap of coal so I can run my toaster oven. But a few clicks later, I've learned a little something about the market for electricity in Texas, which passed a bill in 2002 that phased in deregulation, allowing consumers to choose among various electricity providers. By one estimate, 85 percent of Texas households have switched providers at least once since the bill became law, and since Direct Energy is just the third-largest electricity retailer in Texas, its Dallas sponsorship is truly important to the company's brand-awareness goals. Whether it's working is another issue - it can't be good news that the company is still in Dr Pepper territory after five years as a Cowboys preferred provider.
NFL Players Represent Causes on Cleats Ben Roethlisberger will wear custom cleats with the badge number and image of Rocco, the Pittsburgh Police K-9 officer killed in the line of duty in January 2014, and cornerback Will Gay will wear purple cleats to raise awareness for domestic violence, honoring the mother he lost as an 8-year-old when she was fatally shot by his stepfather. read more
Wolves, Lynx Name Corporate Sponsors for Arena Upgrades Five new "founding partners" will help pay for the $130 million renovation of Target Center now underway. The new partners are U.S. Bank; Federated Insurance; Jack Link's; Treasure Island Resort & Casino; and TCL. read more
Backyard Football Game Turned Charity Raises $250K In Medina County, what started as a family's annual Thanksgiving football game has morphed over the decades into a significant charity fundraiser. Thursday's event netted $245,000, the highest total yet. read more
Baltimore Unveils New UA House Rec Center On Tuesday, Under Armor CEO Kevin Plank unveiled the new UA House at Fayette, a recreation and community center in East Baltimore. The UA House project started with a revitalization of the former Carmelo Anthony Center, and has grown into a center for creative learning and innovation. read more
University Kicks Off $1M Fundraiser for New Soccer Field The University of Illinois Springfield athletic department officially launched this week a campaign to raise $1 million to replace the grass on its soccer field at Kiwanis Stadium with an artificial playing surface. read more
District Begins Fundraising for $1.8M Turf Project After months of research by the high school improvement project team, the Shrewsbury school district unanimously approved the first phase of a $1.8 million capital campaign to replace the grass stadium field with artificial turf and resurface the track. read more