I was surfing the Dallas Cowboys' site, looking for some tips on installing scoreboards, when I came across this item about Direct Energy extending its gig as Official Electricity Provider to the Cowboys and Cowboys Stadium. The consumer in me started to giggle; I'd like to hear Madison Gas & Electric's response when I tell them I prefer that some other company (there isn't one) burn a big heap of coal so I can run my toaster oven. But a few clicks later, I've learned a little something about the market for electricity in Texas, which passed a bill in 2002 that phased in deregulation, allowing consumers to choose among various electricity providers. By one estimate, 85 percent of Texas households have switched providers at least once since the bill became law, and since Direct Energy is just the third-largest electricity retailer in Texas, its Dallas sponsorship is truly important to the company's brand-awareness goals. Whether it's working is another issue - it can't be good news that the company is still in Dr Pepper territory after five years as a Cowboys preferred provider.
Planet Fitness Anti-Bullying Initiative $1M Success In 2016, Planet Fitness raised more than $1 million for the Boys & Girls Clubs of America and STOMP Out Bullying through the success of their November membership sale. Proceeds went toward tolerance training and encouraging body-positivity imaging inside fitness venues. read more
State Grant to Improve Ohio Trails, Build Park A state grant in will buy the city of Columbus a new bridge over the Olentangy River to connect the Arena District to the busy Olentangy Trail, a trail connecting a Northeast Side neighborhood to a library and the Alum Creek Trail, and a new park in the Southgate neighborhood along South High Street. read more
Wilmington YMCA to Be Renamed After Major Donation The Wilmington Family YMCA announced Monday it received a sizable donation to the organization'ss capital campaign. Oaz Nir, the son of longtime YMCA Healthy Living Director Dalia Nir, pledged $2 million toward renovating the existing YMCA facility at 2710 Market St. read more
NFL Players Represent Causes on Cleats Ben Roethlisberger will wear custom cleats with the badge number and image of Rocco, the Pittsburgh Police K-9 officer killed in the line of duty in January 2014, and cornerback Will Gay will wear purple cleats to raise awareness for domestic violence, honoring the mother he lost as an 8-year-old when she was fatally shot by his stepfather. read more