Multimedia Marketing Transforms High School Athletics
by Dennis Van Milligen August 2014
To say the business of high school sports marketing has evolved during Jack Roberts' tenure would be an understatement. Roberts, executive director of the Michigan High School Athletic Association, just completed his 28th year in that position. He fondly remembers when he started, a time before fax machines and a time when lengthy face-to-face meetings were all part of doing business.
Civic Group Ties Bucks Arena Support to Rec Upgrades
by Michael Gaio April 2014
The Milwaukee Bucks want a new arena to replace the BMO Harris Bradley Center. A Milwaukee community group known as "Common Ground" wants better public athletic facilities, playgrounds and recreational spaces. Together, they might both get what they're asking for.
Wisconsin Students OK Rec Facility Overhaul in Landslide
by Michael Gaio March 2014
A $223 million plan to upgrade the University of Wisconsin-Madison's lagging recreational sports facilities passed in a landslide student vote that ended Wednesday, the Wisconsin State Journal reports.
Crowdfunding Basics for Athletic & Recreation Organizations
by Emily Attwood February 2014
Last spring, the City of Philadelphia launched its first crowdfunding project, raising $2,000 to plant a community garden at one of the city’s recreation centers.
Over the summer, 474 donors contributed more than $15,000 to help purchase a new mascot costume as part of Michigan State University’s Extreme Makeover: Sparty Edition crowdfunding initiative. A more recent MSU campaign raised more than $5,000 to create a softball scholarship in memory of a university employee and passionate softball fan who had lost a battle with cancer.
Video: Augie Nieto Prepares to Walk on IHRSA Stage
by Michael Gaio February 2014
They told him it would never happen. As the paralysis gripped Augie Nieto's body and the awful effects of ALS took away his ability to move, doctors told him he would never walk again.
But Augie refused to listen.
Sustainable Renovation: A Question of Return on Investment
by Andrew Barnard February 2014
The decision to renovate an existing building can be driven by many factors. Its age, location, relationship to other buildings, or historical significance may each exert enough influence to call for renovation rather than replacement. However, as with most building projects, cost and schedule considerations likely outweigh all others.
Fundraising Ideas for High School Athletic Directors
by Dennis Van Milligen December 2013
The pressure to generate more revenue on the high school level has continued to increase, forcing many athletic directors to roll up their sleeves and get more involved in the fundraising process. "Everything you do, you're asking, 'How can I save money?' or 'How can I increase revenue?' " says Karl Heimbach, athletic director at Magruder High School in Rockville, Md., for the past 14 years. "Expenses are continuing to rise and the level of income you bring in is either going down or staying constant. Fundraising has become one of my top priorities."
Are 'Normal' 5Ks a Thing of the Past?
by Mary Helen Sprecher September 2013
Are there any plain ol' 5Ks any longer?
Really, I have to ask. Doesn't anyone ever just run a 3.1-mile race from Point A to Point B (or if it's an out-and-back course, from Point A to Point A)?
Obstacle Racing Faces Obstacles of its Own
by Mary Helen Sprecher August 2013
A friend mentioned to me recently that the sport of obstacle racing is in its adolescence. Do you think that's accurate? Does a sport have to reach the teen years to be in its adolescence, or does 'adolescence' just describe a stage of its growth?
How Oregon Converts a Practice Facility into a Moneymaking Party
by Paul Steinbach August 2013
How Oregon has mastered the moneymaking conversion of a practice facility into game-day party central.