RECENT ARTICLES
  • Fundraising Ideas for High School Athletic Directors

    by Dennis Van Milligen December 2013

    The pressure to generate more revenue on the high school level has continued to increase, forcing many athletic directors to roll up their sleeves and get more involved in the fundraising process. "Everything you do, you're asking, 'How can I save money?' or 'How can I increase revenue?' " says Karl Heimbach, athletic director at Magruder High School in Rockville, Md., for the past 14 years. "Expenses are continuing to rise and the level of income you bring in is either going down or staying constant. Fundraising has become one of my top priorities."

  • Are 'Normal' 5Ks a Thing of the Past?

    by Mary Helen Sprecher September 2013

    Are there any plain ol' 5Ks any longer?

    (crickets chirping)

    Really, I have to ask. Doesn't anyone ever just run a 3.1-mile race from Point A to Point B (or if it's an out-and-back course, from Point A to Point A)?

  • Obstacle Racing Faces Obstacles of its Own

    by Mary Helen Sprecher August 2013

    A friend mentioned to me recently that the sport of obstacle racing is in its adolescence. Do you think that's accurate? Does a sport have to reach the teen years to be in its adolescence, or does 'adolescence' just describe a stage of its growth?

  • How Oregon Converts a Practice Facility into a Moneymaking Party

    by Paul Steinbach August 2013

    How Oregon has mastered the moneymaking conversion of a practice facility into game-day party central.

  • Putting Together a Sponsorship Policy for Parks and Rec Programs

    by Emily Attwood August 2013

    Joe Brown knows how to make things happen. Thus far in his first year as director of the Reynoldsburg (Ohio) Parks and Recreation Department, he has raised $21,000 in sponsorship funds, nearly half of his $45,000 target.

  • Prison Group Escapes FAU Stadium Naming Rights Deal

    by Paul Steinbach April 2013

    Florida Atlantic University's football stadium will not be called GEO Group Stadium after all, according to George Zoley, chairman and CEO of the private prison company that pledged $6 million to FAU in exchange for stadium naming rights.

  • Maryville Announces a Groundbreaking Naming-Rights Deal

    by Andrew Cohen January 2013

    Naming rights are commonplace in academia to the point where institutions of higher learning from the Maricopa Community Colleges to the University of Virginia publish criteria for their administration in their policy manuals. Such deals typically involve facilities, but most universities' policies make note both of facilities and of "academic entities" in their delineation of authority over naming rights, general guidelines, due diligence, duration and "changing circumstances" that could lead to a renaming, un-naming or addition of a second name.

  • Despite Discomfort, We're Intrigued By Enhancement Fees

    by Rob Bishop and Barry Klein January 2013

    To charge a fee, or not to charge a fee, that is the question. Enhancement fees - one-time annual charges collected from every member of a health club ...

  • Changes Coming to High School Concessions Stands

    by Michael Popke — AB Managing Editor August 2012

    A mandate by Portland (Maine) Public Schools that all food served at school events meet federal nutrition standards will be felt at football concessions stands throughout the district this fall.

  • PEP Grant Winners Announced; $27M to 56 Winning Groups

    by Michael Popke — AB Managing Editor August 2012

    The U.S. Department of Education has announced the 2013 recipients of more than $27 million in Carol M. White Physical Education Program (PEP) grants. New PEP grants will be distributed to 56 school districts and community-based organizations across the country, including the Yukon-Koyukuk School District in Fairbanks, Alaska, the YMCA of Southern Indiana and the Boys & Girls Clubs of Harrisonburg and Rockingham County, Va.