Real Madrid Getting Its Kicks at UCLA
by Michael Popke July 2010
As part of an effort to build soccer's popularity in the United States, Real Madrid - the Spanish soccer team that has been dubbed the most successful club of the 20th century - is taking a brief preseason tour of California, playing Major League Soccer teams. Among the stops next week will be games against Club America in San Francisco on Aug. 4 and against the Los Angeles Galaxy on Aug. 7 at the Rose Bowl.
Rival Schools Unite to Create One-of-a-Kind Rooftop Stadium
by Michael Popke June 2010
Two rival schools in New Jersey unite to create a one-of-a-kind rooftop stadium.
High Schools, Municipalities Look for Corporate Sponsors
by Michael Popke April 2010
Local sports and recreation programs are relying more on corporate sponsorships these days.
In Uncertain Economy, Athletics Development More Critical Than Ever
by Paul Steinbach December 2009
Asking for donations in an uncertain economy can be challenging, but athletics development is perhaps more critical now than ever.
How Much for Good Seats?
by Paul Steinbach October 2009
Some of my best days as a kid were spent in Milwaukee County Stadium's section 13, row 12, seats 1 through 8 - the corporate season tickets frequently secured by my neighbor's dad. One of my greatest regrets as an adult was not securing actual seats once they tore County Stadium down in 2002. Not necessarily those exact seats. Sentimental value notwithstanding, they were in the lower grandstand and constructed of plastic. You had to get into the far reaches of the upper deck to find the old-timers - their wooden slats bearing engraved seat numbers and the chipped relief of numerous coats of green paint applied over the years. These seats had seen not only the Brewers' short-lived success in the stadium, but the Milwaukee Braves' and Green Bay Packers' heydays, too. So I read with interest news last week that New York Yankees fans had filed a class-action lawsuit over seats salvaged from last year's demolition of old Yankee Stadium. Lead plaintiff John Lefkus, for one, spent more than $2,000 to purchase the exact pair of seats he had occupied as a 23-year season-ticket-holder. But Lefkus isn't buying their authenticity. He bases his claim that stadium seats were dismantled and reassembled using random parts on the evidence that his own seats were put together using new and old hardware and different armrests, and then repainted in the wrong color. One even featured the wrong seat number. You've heard of Norm Abram's "New Yankee Workshop"? This sounds like Old Yankee Chop Shop. The class seeks more than $5 million in damages from the Yankees, Steiner Sports Memorabilia, Steiner Sports Marketing and Yankee-Steiner Collectibles, alleging false advertising, deceptive practices and breach of warranty, according to Courthouse News Service.
Budget-Strapped High Schools Find New Ways to Save Their Sports Programs
by Michael Popke September 2009
Budget-strapped high schools find new ways to save their sports programs.
A Shameless Plug for Electricity
by Andrew Cohen August 2009
NFL Fans Selling Seat Licenses, PSL Wait-List Positions
by Andrew Cohen August 2009
Some fans of professional football are profiting not just by selling their seat licenses, but also their PSL wait-list positions.
How to Solicit Sponsorships
by David Hoch May 2009
An increased awareness of how to solicit sponsorships can help organizations overcome financial challenges.
Naming Rights Deals Scrutinized by Private and Public Sectors Alike
by Paul Steinbach February 2009
Naming rights agreements are being scrutinized like never before, both by potential sponsorship partners and the taxpaying public.