While some health clubs still insist on serving less-than-healthy snacks, select locations of the high-end David Barton Gym host cocktail parties. According to New York Times blogger Kayleen Schaefer, the post-group exercise events are sponsored by the Swedish vodka brand Svedka and tie in with that brand's "RU Bot Or Not?" ad campaign that features a sexy female robot.

After intense boot camp training classes, customers are invited to partake in cocktails made with clementine-flavored vodka, orange juice, sour mix and fresh mint. "It's a little weird to serve bourbon or Scotch," club founder Barton told Schaefer about why he chose vodka. "Tequila might seem out of control. Vodka seems like the right complement to the gym. … It's better to work out and drink than to not work out and drink. Our members have intense lives, and some people party and that's all the more need to work out. I'm not pushing alcohol, but I'm not a prohibitionist."

David Barton Gyms have locations in New York, Chicago, Miami and Seattle.

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'Tequila might seem out of control.......'

You're kidding me. Surely there are major liability issues with people working out, becoming fatigued and energy depleted, and then drinking alcohol, getting in a car and driving home.
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It's New York, nobody is driving home. It's not an open bar, they have done this with champagne for years at Sports Club LA on the upper east side of manhattan. Nobody is going to get ripped after a bootcamp. Way to be negative Brett.
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Isn't it all about moderation???
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We have had club parties for many years envloving all 21 or older members. Being a tennis facility we also sometimes they have Friday night matches with a party afterwords. Some parties do not include alcohol. It's about getting together. To think that all exercisers do not par take of alcohol in their lives is putting your head in the sand. We encourage moderation in all aspects of life, enjoy you only go around once.
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We have had club parties for many years envloving all 21 or older members. Being a tennis facility we occasionally have Friday night matches with a party afterwords. Some parties do not include alcohol. It's about getting together. To think that all exercisers do not par take of alcohol in their lives is putting your head in the sand. We encourage moderation in all aspects of life, enjoy you only go around once.