• Minnesota Mandates Asthma Training for HS Coaches

    by Courtney Cameron August 2017

    In a recent study from the Minnesota Department of Health, it was found that 58 percent of middle and high school students in the state are involved in sports.

  • Program Uses Exercise to Improve Health Outcomes

    by Jason Scott August 2017

    It’s no secret that exercise is an important part of a healthy lifestyle. But working exercise into a therapy and recovery program can help improve outcomes for individuals who are sick or recovering from injury.

  • TSSAA, Special Olympics Partner for Unified Track Event

    by Tom Kreager August 2017

    The TSSAA Board of Control on Monday approved the addition of Unified Track and Field events, marking the beginning of a partnership between the high school athletic association and Special Olympics Tennessee.

  • Fitness Marketing: Get Your Message Across In 10 Seconds or Lose

    by Ken Robbins August 2017

    Fitness experts know that the “five-second rule” is bunk – if you drop your food on the floor, it’s best to just let it go (we probably didn’t need an actual study for this, but there you have it). But in the world of marketing, the 10-second rule is very real. Ten seconds is the average amount of time a user will stay on a website before clicking to something else.

  • Florida High Schools Struggle to Fund AT Programs

    by Courtney Cameron August 2017

    Athletic trainers in the state of Florida are looking around and starting to feel the fear, as several counties are being forced to cut full-time trainers from their school budgets.

  • Tough Mudder Debuts Bootcamp Gym Franchise

    by Courtney Cameron August 2017

    Tough Mudder has made a significant step toward extending the brand beyond races and challenges with the opening of its first franchise gym location, Tough Mudder Bootcamp.

  • Jerry Kill's Return to Coaching Aided by Healthy Change

    by Ralph D. Russo August 2017

    Former Minnesota coach Jerry Kill still needs medication to treat his epilepsy and control the seizures that forced him to leave coaching...

  • Notes from the 2017 IDEA World Fitness & Nutrition Expo

    by Courtney Cameron August 2017

    The 2017 IDEA World Fitness & Nutrition Expo was held July 20 at the Las Vegas Convention Center, where 14,000 fitness professionals and enthusiasts gathered to soak in the latest trends — from workout gear and diet supplements to in-gym data tracking technology.

  • Video: Running A Box Isn’t All Fun and ‘CrossFit’ Games

    by Andy Berg August 2017

    With the 2017 Reebok CrossFit Games set to kickoff Aug. 3 in Madison, Wis. – just a few miles from the Athletic Business offices – we thought we’d offer some insight on what it takes to run a CrossFit box.

  • Study: Lower BMI Could Lead to Longer Injury Recovery

    by Amanda Loudin July 2017

    "My first stress fracture was in my tibia, and I was told it would take about six weeks to heal," says Strong. "It ended up taking two to three times that. The worst was in my femoral neck, which should have been about a three- to four-month layoff. It took six months instead."