Programming: Health & Fitness
$31 Million Initiative Funds Y Memberships for National Guard Members
by Andrew Cohen November 2008
A new $31 million initiative funds YMCA memberships for families of National Guardmembers and Reservists.
Fitness Centers Benefit from Sport-Specific Training Programs
by Anne B. McDonnell November 2008
With the growing interest among members to participate in sporting events, such as races and tournaments, fitness centers can benefit from offering sport-specific training programs.
Health Clubs Aggressively Marketing One-On-One Stretching
by Paul Steinbach October 2008
Health clubs have begun aggressively marketing one-on-one stretching sessions as part of their personal training menus.
Advances in Heart Rate Tracking Can Improve Workouts
by Stephen A. Black October 2008
Advances in tracking heart rate and power can improve clients' workouts.
by Heather Peavey, Associate Editor October 2008
Ensuring the privacy and comfort of your members in your locker rooms is essential for your retention efforts. The challenge is to accommodate minors, their parents and other members, while also taking into account available space and budget constraints.
Cutting the Price of Memberships is Loser's Game
by Andrew Cohen September 2008
Why cutting the price of memberships is a loser's game.
Partnership Targeting Runners Gets Club In On Tourist Market
by Andrew Cohen August 2008
A partnership targeting runners gives one health club a route to the tourist trade.
Urbanites Pressed for Time Pause For Quick Workouts
by Andrew Cohen July 2008
Urbanites pressed for time pause for the quickest of workouts.
by Stephen Tharrett and James A. Peterson June 2008
Fitness industry leaders and facility operators in the U.S. should look abroad for new ideas about technology, service, programming, pricing, design and more.
Average Age of Club Members, Personal Trainers Getting Older
by Andrew Cohen May 2008
As the average club member gets older, so does the average personal trainer.