Programming: Health & Fitness
- Blog: 'Low-Price' Doesn't Necessarily Equal 'High-Value'
by Rob Bishop February 2013
So, who started putting the words "high value" after "low cost" when describing health clubs that we all know and love (and we hate) as the "low-cost providers"?
- Blog: Bring In Teens with Pre-Prom Fitness Programs
by Mary Helen Sprecher February 2013
A friend with teenage daughters told me her girls want to start coming to the gym. Since in the past, they have been infrequent visitors at best, I was surprised.
- Blog: Calling All Catch-Phrase Professionals!
by Rob Bishop February 2013
If there is one area of our business that we know is deficient, it is this - our catch phrases.
They're getting better. Can you guess what we used to call our new member introductory program that provided three workouts with a trainer, a fitness evaluation and a free consultation with a nutritionist? We called it "our new member introductory program that provides three workouts with a trainer, a fitness evaluation and a free consultation with a nutritionist." We were nothing if not descriptive.
- Despite Discomfort, We're Intrigued By Enhancement Fees
by Rob Bishop January 2013
To charge a fee, or not to charge a fee, that is the question. Enhancement fees - one-time annual charges collected from every member of a health club ...
- Active Design Spurs People Toward Movement and Exercise
by Andrew Cohen January 2013
Before there was LEED, there was "sustainable design." Some architects preached it, some paid it lip service, but most everybody maintained that they practiced it to some degree ...
- Member's Back Injury Will Go Before Another Court
by Carla Varriale January 2013
Dianne Layden, a registered nurse, had been a member of No Limits Fitness for nine months when she hired Angela Plante to provide personal training services. Plante, a certified personal trainer at the club, designed an exercise program in March 2007, and Layden performed the exercise program on her own for three months. At that point, having grown "tired of doing the same exercises," Layden asked Plante to teach her a new program, advising the trainer that she had a history of back problems and a herniated disc. Plante instructed Layden during a single training session, during which Layden did not experience any discomfort, but she experienced mild back pain shortly afterwards and for the next day. In spite of that, Layden returned to the club two days later and repeated the program without supervision. She later acknowledged that her discomfort was apparent from the first squat, performed on a Smith machine, but she continued to do 14 more.
- Blog: Spring Training Is Not Just for Baseball Anymore
by Mary Helen Sprecher January 2013
February is kind of a black hole, fitness-wise. Here in Maryland, at least, people tend to stay inside and hibernate, and not work out. February is when New Year's resolutions run out of gas and motivation starts to wear thin. Add in the fact that the stores are marketing Valentine's candy like crazy, and you pretty much have all the ingredients for a seasonal flatline at your facility. Unless, of course, you find a way to hook people's interest.
- Making Exercise a Medical Issue
by Emily Attwood January 2013
Doctors are where the sick go to get medicine; gyms are where the healthy go to get exercise. At least that's how it used to work. Doctors and insurance companies are leading a growing movement to ask about exercise during medical appointments and prescribe exercise in place of medicine, where appropriate.
- Parkour Is Finding a Foothold in United States
by Emily Attwood December 2012
Less than two minutes into the opening scene of 2006's "Casino Royale," James Bond is chasing a bad guy through a construction site in Madagascar, racing across beams high above the ground, climbing steel cables and leaping from cranes.
- Stanford Prof Talks Sleep Deprivation Among Athletes
by Paul Steinbach December 2012
William Dement wakes up students who doze in his class (there's at least one every day) by targeting them with a squirt gun, often after classmates in a lecture hall of 300 have pointed the person out.