Programming: Health & Fitness
24-Hour Clubs Experience Unique Combination of Revenue and Risk
by Andrew Cohen February 2008
Offering 24-hour access to club members adds some combination of revenues, expenses and risk.
Maximizing Personal Training Profits
by Stephen Holt February 2008
Creating a solid plan can help you increase personal training evenue at your facility. Get your whole staff involved, offer a variety of training options, and educate your members through orientations and seminars.
Memberships: It's All About the Numbers
by Stephen Tharrett and James A. Peterson January 2008
Get out your calculators to determine how many memberships your fitness center needs to sell.
Fitness Center Insurance Needs and Tips
by Julie Anne Eason December 2007
A lot may have changed for your fitness center in the past year, and that may affect your insurance needs. Here are some tips to heed when you perform your year-end insurance review.
Motivate with New Technology
by Heather Peavey December 2007
As new technology gains a foothold in the fitness equipment market, it can be difficult to sort through the newest products to determine the best fit for your fitness center. One of the first steps is translating technobabble into helpful, easily identifiable categories.
Arcade-Style Activities Attract New Exercisers to Fitness
by Andrew Cohen November 2007
Arcade-style activities bring people to fitness, though they may have too much fun to notice.
Fitness Programming Changing the Way Group Ex Rooms Are Designed
by Nicholas Brown November 2007
Evolving fitness programs are changing the way group exercise rooms are designed, but not their flexible nature.
Investing in Free Weights
by Guy Brown October 2007
All free weights are not created equal, and it pays to make sure you invest wisely in this core piece of equipment.
Strength Training Boosts the Strength and Spirit of Cancer Survivors
by Nicholas Brown September 2007
Many cancer survivors take up strength training in hopes of keeping the disease at bay.
The 'Issue' Is Profit Centers
by Ronale Tucker Rhodes September 2007
The 'solution' is to identify those areas with the greatest profit potential, and create programs that align with your members' needs.