Programming: Health & Fitness
- Blog: Beyond the Brick and Mortar Fitness Facility
by James McPartland January 2011
What does it take to look beyond the brick and mortar fitness facility - your primary source of business - and instead focus on the greater needs of the consumer? Who is positioned to truly contribute to creating healthy communities around the United States and possibly the world? Take a look at a new offering from Technogym called "The Key." While not the first company to develop a pedometer type of product, it may very well be the first to link the gym with other fitness activities that happen away from the gym.
- One on One: Personal Trainer David Geslak Helps Autistic Children
by Paul Steinbach January 2011
David Geslak's personal training career has taken him from making stronger men of major college football players to changing the diapers of 16-year-old boys. He has no regrets about the career change.
- Blog: Personal Training Is Not 'Just Renting Friends'
by Rob Bishop and Barry Klein January 2011
In announcing that Planet Fitness will no longer offer Personal Training, CEO Mike Grondahl said that people doing personal training are "just renting friends," and he indicated that personal training - and the selling of it - disrupted Planet Fitness's "judgment-free zone." It also seems that PF will use its lack of personal training availability as a marketing point - "We'll never try to sell you anything you don't want!"
- How to Respond to Complaining Customers
by Rob Bishop December 2010
Sometimes you just have to tell your complaining customers to find another club.
- Corporate Fitness Programs Add Value, Even if Difficult to Track
by Paul Steinbach October 2010
Corporate fitness professionals believe in the value of their programs, even if returns are difficult to track.
- Trainer Shouldn't Have Told Client to 'Push Through' Pain
by John T. Wolohan October 2010
After an apparent workout injury, telling a client to "push through it" is not a trainer's wisest course of action.
- Establishing Rules for the Wireless Generation of Employees
by Rob Bishop September 2010
Owners walk a tightrope when establishing rules for the wireless generation of employees.
- Bad News Launches Childhood Obesity Awareness Month
by Michael Popke September 2010
As the first-ever National Childhood Obesity Awareness Month kicks off today, scientists say the problem may be even more widespread than previously thought. Researchers have found that parents tend to under-report their children's weight - so much so that estimates of obesity and body mass index based on parent-supplied data may miss one in five obese children.
- Club Owner: 'It's Better to Work Out and Drink … '
by Michael Popke August 2010
While some health clubs still insist on serving less-than-healthy snacks, select locations of the high-end David Barton Gym host cocktail parties. According to New York Times blogger Kayleen Schaefer, the post-group exercise events are sponsored by the Swedish vodka brand Svedka and tie in with that brand's "RU Bot Or Not?" ad campaign that features a sexy female robot.
- Older Adults 'Backbone' of Fitness Industry
by Michael Popke August 2010
A new report from the Sporting Goods Manufacturers Association indicates that older adults are the "backbone" of the fitness industry. "From 1987 to 2007, the number of health club members in the United States, aged 55 and older, increased by more than 500 percent - from 1.6 million to 9.9 million," says SGMA president Tom Cove. "In 2009, one in four health club members in the U.S. were at least 55 years old. During that same 20-year time period, the number of health club members aged 18 to 34 rose by just 52 percent - from 9 million to 13.7 million. Without the support of America's seniors, the fitness industry would be in rough shape."