• Blog: Four Tips for E-Marketing in 2011

    by Rob Bishop and Barry Klein February 2011

    It's 2011, and you are all over your e-marketing strategy, right? Your website has been optimized for search engines, and you rule on Facebook and Twitter. You post YouTube videos every day.

  • Blog: It's Time to Bring the Human Touch to Customer Service

    by James McPartland January 2011

    I recently had a moment of clarity in my health club, a large, well-known multipurpose facility that I have belonged to for more than 20 years. It was as simple as this: an employee named Herb came over to say hello and introduce himself. I had seen him do this with other people when he first started working there a month ago, and I was sure that as a personal trainer he was mainly trolling for new clients. But as the days passed, I thought that even if that were the case, he was unique because he was actually talking to the members. He was making people feel special. Where had he been all this time?

  • Blog: Fitness Facilities and the Crystal Ball

    by Mary Helen Sprecher January 2011

    Oh, right, it's the new year. Time to gaze into the crystal ball of fitness trends.

    Authorities (such as the American College of Sports Medicine), people who think they're authorities (ahem … bloggers), and everyone in between are weighing in about what's hot, or what's going to be hot, in 2011. Of course that leaves facility owners wondering what to invest in. A barre for muscle ballet? Pilates equipment? Underwater treadmills? How do you know the sure thing isn't going to be gathering dust in a few years?

  • Blog: Beyond the Brick and Mortar Fitness Facility

    by James McPartland January 2011

    What does it take to look beyond the brick and mortar fitness facility - your primary source of business - and instead focus on the greater needs of the consumer? Who is positioned to truly contribute to creating healthy communities around the United States and possibly the world? Take a look at a new offering from Technogym called "The Key." While not the first company to develop a pedometer type of product, it may very well be the first to link the gym with other fitness activities that happen away from the gym.

  • One on One: Personal Trainer David Geslak Helps Autistic Children

    by Paul Steinbach January 2011

    David Geslak's personal training career has taken him from making stronger men of major college football players to changing the diapers of 16-year-old boys. He has no regrets about the career change.

  • Blog: Personal Training Is Not 'Just Renting Friends'

    by Rob Bishop and Barry Klein January 2011

    In announcing that Planet Fitness will no longer offer Personal Training, CEO Mike Grondahl said that people doing personal training are "just renting friends," and he indicated that personal training - and the selling of it - disrupted Planet Fitness's "judgment-free zone." It also seems that PF will use its lack of personal training availability as a marketing point - "We'll never try to sell you anything you don't want!"

  • How to Respond to Complaining Customers

    by Rob Bishop December 2010

    Sometimes you just have to tell your complaining customers to find another club.

  • Corporate Fitness Programs Add Value, Even if Difficult to Track

    by Paul Steinbach October 2010

    Corporate fitness professionals believe in the value of their programs, even if returns are difficult to track.

  • Trainer Shouldn't Have Told Client to 'Push Through' Pain

    by John T. Wolohan October 2010

    After an apparent workout injury, telling a client to "push through it" is not a trainer's wisest course of action.

  • Establishing Rules for the Wireless Generation of Employees

    by Rob Bishop September 2010

    Owners walk a tightrope when establishing rules for the wireless generation of employees.