• Fitness Center Targets Nation's 83 Percent of Non-Gym Users

    by JANE FORD-STEWART,, Muskego-New Berlin Now April 2015

    Calling all couch potatoes, does he have a gym for you, says certified strength and conditioning specialist Rick Vendlinski, former triathlete who opened a customized gym in Muskego.

  • New Senior Fitness Center Boasts 'Director of Fun'

    by Marie Wilson April 2015

    The new Naperville Senior Fitness and Activity Center also has a TV to play Nintendo Wii, a golf putting set, color-coded musical bells, a drum set, a recumbent exercise bike, a quiet room for reading and the expertise of a physical therapist, an occupational therapy assistant and a registered nurse.

  • Growing CrossFit Program Branches Out to Children

    by Kim Lyons Pittsburgh Post-Gazette April 2015

    The aim is to "provide an active alternative to sedentary pursuits, which means less childhood obesity and all-around better health for our children."

  • Corporate Wellness Plans Ineffective, Report Says

    by Steve Twedt Pittsburgh Post-Gazette (TNS) April 2015

    Company wellness and weight control programs sound like a good idea, but are they good business?

  • Couple Runs Fitness Club as Homey Hangout

    by Kevin D. Thompson, Palm Beach Post Staff Writer March 2015

    Dreams can come true -- or die hard. The latter was never an option for David and Nancy Costen, a can-do married couple who for nearly 20 years dreamed about running their own fitness, health food, yoga and martial arts instruction center.

  • Product Spotlight: Star Trac BoxMaster (Sponsored)

    by AB Staff March 2015

    Star Trac's education market manager John Brey explains why the BoxMaster® is the new form of boxing style conditioning that will wow clients in any facility. Shot at the University of Missouri's Student Recreation Complex, this video shows how the BoxMaster® is being utilized to engage people of all ages and abilities in group exercise classes.

  • Blog: The Buzz from IHRSA 2015

    by Stuart Goldman March 2015

    There was a lot of buzz in the room during Bill McBride’s session last Wednesday at the IHRSA show in Los Angeles.

    True, attendees were interested in what McBride had to say about “Progressive Opportunities in the Health and Fitness Industry.” But what literally created the buzz was the noise from the headsets worn by international attendees. A row of glassed-in interpreters sat in the back of the room to deliver McBride’s session in Japanese, Chinese, Spanish and Russian.

  • Country Club Approach Pays Big for Life Time Fitness

    by KAVITA KUMAR; STAFF WRITER, STAR TRIBUNE (Mpls.-St. Paul) March 2015

    Twenty years ago, Bahram Akradi decided that working out should be more like going to a country club than to a dingy, sweat-soaked gym.

  • How to Borrow the Best Ideas from Fitness Trends

    by Rob Bishop & Barry Klein December 2014

    It's becoming difficult to track all of the trends that are impacting the fitness industry. Maybe that's good, because trying to do so can be depressing. It seems that every trend is a shot to the heart of all-inclusive health clubs.

  • What to Consider When Adding Outdoor Fitness to a Park

    by Emily Attwood October 2014

    Editor's note: This story originally appeared in Parks & Playgrounds, a new supplement to Athletic Business. View the entire digital issue here.

    Working out at a health club isn't for everyone.