Programming: Health & Fitness
Study: Five Minutes of Daily Running Could Add Life Years
by Karen Kaplan July 2014
People who jogged or ran for as little as five minutes a day reduced their risk of premature death by nearly one-third and extended their lives by about three years, according to a new study. Researchers examined the exercise habits of more than 55,000 adults in the Dallas area who were monitored for six to 22 years. About 24 percent of the adults described themselves as runners.
Gold's Gym Acquires 23-Location Rush Fitness Complex
by Carly Harrington, firstname.lastname@example.org July 2014
The Rush Fitness Complex, a Knoxville-based fitness chain that operates 23 locations in Tennessee, Georgia, North Carolina and South Carolina, has agreed to be acquired by Gold’s Gym.
Hospital Taking Steps Toward Taking Over Fitness Center
by BRANDON ZAFFINI July 2014
Pomerene Hospital is taking steps to become the new manager of a local fitness center, Kinetics Fitness For Life, which offers fitness equipment and wellness programs to nearly 500 members.
Fitness Club's Friday Night Barbecues a Local Tradition
by Kristen Cook, Arizona Daily Star July 2014
Odessa, Texas, can have its Friday night lights. We've got Friday night barbecues -- at the Tucson Racquet and Fitness Club. This longtime, local tradition at the midtown club dates back about 20 years, says Adrian Korosec, assistant general manager.
Study: Sports Participation Makes for Better Employees
by Rexford Sheild July 2014
Playing sports has been associated with a long list of benefits related to physical, mental and social development among youths. Now, add career longevity to that list. Kevin Kniffin, a behavioral science professor at Cornell University, along with Brian Wansink and Mitsuru Shimizu, found that people who played youth and high school sports made better employees later in life and had more career opportunities.
Six Strategies for Selling Club Memberships
by Rob Bishop and Barry Klein July 2014
Let's take it as a given that most consumers assume that the process of buying a health club membership will be sales-intensive. Our entire industry has been painted as having high-pressure, lock-people-in-a-cubicle-until-they-sign methods, and consumers enter most clubs with their guard up, waiting for the hard sell.
Virtual Group Exercise Classes Benefit End-Users, Clubs
by John Agoglia July 2014
Today's world is "on demand." Didn't catch your favorite TV show? Just watch it on your laptop tomorrow — or wait until the end of the season and binge-watch the entire year. Heard about a great "Tonight Show" sketch? Just go to YouTube. Want to take a group exercise class that's not offered when you're free? Well, there is a growing answer to that, too, and it doesn't involve people moving furniture around their living rooms to make room to follow along with a DVD.
Study: Lack of Exercise, Not Over-Eating Behind Obesity
by Rexford Sheild, Athletic Business Intern July 2014
As our country's obesity problem has gained more attention in recent years, many have looked to identify the root of the problem. A recent 20-year study conducted by Stanford University revealed that obesity is not due primarily to over-eating but rather a decline in exercise, which leads to increases in average body mass index (BMI). Categories examined by lead author Uri Ladabaum and his colleagues include: obesity, waistline obesity, physical activity and calorie intake.
"Our findings do not support the popular notion that the increase of obesity in the United States can be attributed primarily to sustained increase over time in the average daily caloric intake of Americans," said Ladabaum, an associate professor of medicine at Stanford. "We found a significant association between the level of leisure-time physical activity, but not daily caloric intake, and the increases in BMI and waist circumference."
In 1994, only 19.1 percent of women admitted to not having any physical activity in their lifestyle, but by 2010, 51.7 percent for women reported that they did not work out. Men only produced 11.4 percent of those who didn't work out in 1994, but saw an increase in 2010 to 43.5 percent. BMI has increased 0.37 percent per year for women and 0.27 percent for men. The researchers found this was the case for both normal-weight and overweight women, while only for overweight men.
Racial groups hit hardest by lack of exercise are African-American and Mexican-American women, according to the study.
Tuesday Takedown: Witnessing a Health Club's Rebirth
by Dennis Van Milligen June 2014
It is safe to say that necessity is the mother of reinvention these days in the health club industry. The rise of in-home fitness options and low-priced health clubs are certainly factors in fitness chains reinventing themselves and how they attract/retain members, but for the Midtown Athletic Club, neither played a role in its $1 million renovation this year. Rather, it was an industry trend driving its new approach and layout.
Overcoming Gym Membership Retention Challenges
by Dennis Van Milligen May 2014
The rise of lower-priced clubs have put greater pressure on gym owners to create an environment that keeps members happy while also empowering them to feel confident that their gym membership investment is well worth it. Ultimately, though, they may lose those members to lower-priced alternatives, writing off the member loss as simply a financial decision. The reality is that the warning signs were there; they just failed to see what was right in front of them.