RECENT ARTICLES
  • Cultivating Corporate Membership Programs

    by Rob Bishop February 2017

    I'm not sure there is a health club out there that doesn't target local businesses with offers of a corporate membership for their employees. Some employers simply want to add such memberships to their checklist of employee perks while others are truly interested in improving the health and wellbeing of their workers.

  • NCAA's 30 Percent Protein Calorie Rule Deregulated

    by Courtney Cameron January 2017

    The NCAA has overturned a regulation limiting the amount of protein permitted to be contained in supplements provided by an institution to its student-athletes.

  • Fitness Innovator Featured on '60 Minutes Sports'

    by Jason Scott January 2017

    In addition to being known for its innovative fitness technology, Technogym has also made an impact in the fitness world with programs like its Let's Move for a Better World campaign. But that all started with a man who wanted to be a fashion designer. 

    Nerio Alessandri, Technogym’s founder and CEO, was recently profiled in a story on 60 Minutes Sports. The 13-minute segment, titled ‘Ferrari of Fitness,’ detailed Alessandri’s vision of wellness, how his company rose to prominence in the field, and his ambitions for a healthier future worldwide.

  • Are Body Scanners the Latest Trend in Health Clubs?

    by Jason Scott January 2017

    As we roll into 2017, gyms and health clubs around the country are preparing for an influx of people seeking to drop a few pounds as part of their New Year’s Resolution.

  • Wellness Center Adds Floating Fit Class

    by Courtney Cameron December 2016

    The Center for Health and Wellness in Clinton, N.C., started a new fitness program last week called Hydro Active. The class combines the fun of water fitness with the tried-and-true results of calisthenics, while adding an element of instability which comes from doing those exercises on a floating fitness mat.

  • WIAA and NFHS Launch #MyReasonWhy Campaign

    by Courtney Cameron December 2016

    The Wisconsin Interscholastic Athletics Association has partnered with the National Federation of State High School Associations to help launch a social media campaign highlighting the benefits of participation in high school extracurricular activities and sports.

  • New PE Curriculum Turns Up the Intensity

    by Jason Scott November 2016

    Some PE programs across the state of Texas are ditching dodgeball in favor of a more functional fitness approach, and providing students with a chance to sweat and build healthy lifestyle habits in the process.

  • Fitness Clubs Seek to Broaden Women's Workout Horizons

    by Jason Scott November 2016

    In college recreation centers and gyms across the country, women seem to mostly stick to the cardio equipment, rarely straying into other areas. But fitness clubs springing up on college campus are hoping to broaden women's workout horizons and get them off the elliptical and into other activities.

  • City Funds App to Combat Childhood Obesity

    by Courtney Cameron November 2016

    O’Brien Park in Parker, Colo., has become the test site for a new system of tracking technology designed to encourage a healthier lifestyle in Colorado youth, more than 14% of whom were found to be overweight or obese in a study by the Colorado Department of Public Health and Environment in 2014. The city of Parker is working in conjunction with Innovation Pavilion and Under Amour to fund the new project called 21st Century Parks.

  • What to Consider When Dispensing Weight-Loss Advice

    by Rob Bishop November 2016

    This article appeared in the October issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.