• Data Mining the Health and Fitness Industry

    by Stuart Goldman January 2016

    This article appeared in the January/February issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.

    The book and film "Moneyball" shine a spotlight on the impact of statistical analytics in the game of baseball. When evaluating players' productivity, the industry began to depend less on batting average and runs batted in and focused more on other statistics such as on-base percentage and slugging percentage.

  • How Fitness Technology Is Helping Facilities Create Better Communities

    by AB Editors December 2015

    This sponsored content is brought to you by Technogym. What is sponsored content?

    Connected cloud-based fitness equipment is a win-win for exercisers and facilities alike. Cloud-connected equipment uses individual data to offer unique challenges to exercisers, allowing them to compete with themselves, among each other, or even with other facilities across the globe. These challenges keep users engaged, and encourage them to become active members of the facility community. Athletic Business has more in the video and story below:

  • Like 20 Years in Business, Our Anniversary Celebration Brought Challenges, Rewards

    by Rob Bishop November 2015

    Please allow us to paint a picture for you:

  • Implementing a Medical Fitness Program

    by Emily Attwood November 2015

    Healthcare. Health club. The two sound like they should go hand in hand, but for decades, there has been a large disconnect between them. While anyone working in the fitness industry recognizes the impact exercise and activity has on health, the specific medical connection hasn't been a point of emphasis. And in the healthcare industry, the focus for too long was geared more toward treating illness than encouraging holistic wellness.

  • Functional Fitness Modular Structures Provide Variety

    by Laura Godlewski October 2015

    There's no doubt functional fitness is here to stay. From CrossFit to TRX to high- intensity interval training, more exercise programs are taking their cues from functional training, leading to an increased demand for space inside health clubs to accommodate such programming with a range of equipment that can include dumbbells, resistance bands, suspension trainers and squat racks.

  • How Interactive Competitions are Driving Fitness Participation

    by Stuart Goldman September 2015

    Stanford University raised a banner this year in recognition of another Pac-12 Conference championship.

  • Fitness Bridge Helps Market Rec Center’s Offerings

    by Paul Steinbach August 2015

    Mohawk College in Hamilton, Ont., sought to connect the David Braley Athletic and Recreation Centre to an existing student association building next door, but needed to preserve vehicular circulation between the two structures.

  • How to Recognize the Positives of Health Club Ownership

    by Rob Bishop and Barry Klein July 2015

    We're often accused of being negative on these pages. Our response is that we're not negative at all. We're realistic. Rob would liken our opinion about owning and operating an independent health club to his opinion of marriage. To anyone who has never been married before, Rob will try to tell them, "Marriage is not what you think it is. Maybe for better or worse. Maybe for good or bad."

  • Study: New P.E. Curriculum Improves Students' Fitness

    by Laura Godlewski July 2015

    A study by researchers at UCLA found that a physical education program that places fitness equipment in underserved schools and implements a curriculum based on boosting confidence and making fitness participation more enjoyable dramatically increases students’ performance on California’s standardized physical fitness test.

  • Central Florida Rec Center Clarifies Shirt Policy

    by Stuart Goldman June 2015

    The University of Central Florida Recreation and Wellness Center (RWC) addressed its shirt policy after some male students were wearing “Y-back” tank tops in the center.