A recap of the 32nd annual Athletic Business Conference & Expo as told by the people who experienced it.
Heisman Candidates Campaign on Social Media Baker Mayfield loves video games, but not exactly the same way other college athletes love video games. He loves them so much he once considered quitting football and becoming a professional video gamer, an anecdote uncovered in a story published in October on Oklahoma's athletics website. The story included complementary multimedia elements, from a video to infographics on gaming and a pixelated, 8-bit version of Mayfield in a Sooners uniform. At first, it remained just a drawing. Then, Oklahoma's digital media department came up with an idea based on a YouTube video of Mayfield dancing that went viral over the summer. Thus, #ShakeNBake GIF 1.0 included a dancing video game character Mayfield. The real Mayfield has postponed his gamer career in favor of a football career. And since GIF 1.0, he has became the most efficient passer in the country (he ranks first in the Football Bowl Subdivision with a 180.7 rating) and one of the most productive quarterbacks (he ranks 14th with 322.9 yards of total offense a game). read more
In this video update Athletic Business takes a look at one of many new exhibitors at the 2015 Athletic Business Conference & Expo. Curtis Smith shows off his startup company, Handle Fitness, and explains why he chose ABC to launch his product.
Opinion: Are Fantasy Sports a Display of Skill? Even if you don't keep track of professional sports enough to care which quarterback threw for the best ratio of touchdowns to interceptions, or some comparable metric for baseball or basketball, it's pretty hard to miss the ballooning of the fantasy sports business. After all, the ads for companies FanDuel and DraftKings have become so prevalent on major league sports broadcasts that they are crowding out commercials for beer and pharmaceuticals. read more
Every year, attendees from a variety of backgrounds come to the Athletic Business Conference & Expo — all driven by different motivations that inform each unique experience. We're catching up with attendees to see what they've taken home from ABC.
From new activities on the trade show floor to helpful tips, we offer a quick preview of the upcoming Athletic Business Conference & Expo taking place in New Orleans, La. November 19-21. This year ABC has attendees from 49 states, every Canadian province and 16 countries. Whether you're joining us from around the corner or around the world, we wish you safe travels and we'll see you soon!
Opinion: Viewing Sports in Virtual Reality Needs Work I took a step into the virtual future of sports recently. I'm glad I got to look around, but it didn't take long before I was ready to high-tail it back to the real world. The Golden State Warriors season opener against the New Orleans Pelicans became the first ever sporting event to be live streamed in virtual reality video to the public. In a small room in the bowels of Oracle Arena, some fellow journalists and I took turns using the Samsung Gear VR headset to watch the Warriors' pre-game championship ring ceremony and then the contest itself. read more
ABC has a free mobile app available to all attendees and exhibitors designed to make life at the show a little bit easier. The Athletic Business Conference & Expo app is filled with information like schedules, seminar listings, speaker info, maps and exhibitor information. It will come in handy when you’re at the show.