Source: National Sporting Goods Association MOUNT PROSPECT, ILLINOIS (June 19, 2013) - The National Sporting Goods Association (NSGA) released the latest editions of its Sports Participation reports today. The 2013 editions of the research include participation data from 47 sports and activities, and this year marks the 28th year the association has compiled participation data. NSGA's Director of Research & Information Dustin Dobrin said, "While it's important to recognize that one year does not make a trend, and there are many contributing factors for the increases and decreases in participation levels in every sport, we found some very interesting insights in this year's research. Overall, participation in many sports is rebounding after some difficult years, while others continue to struggle in attracting new participants." A few key insights from these new reports are below: Participation Growth in Majority of Sports - Of the 47 sports/activities tracked, 32 experienced participation growth during 2012. Indoor gaming activities increased by an average of 11%, while fitness sports each increased about 5%. Shooting sports were mixed but sports with firearms drove overall average increases to over 3%. Snow sports saw the steepest decline in 2012, dropping an average of 11%. Female Participation Driving Much of the Growth - Much of the participation growth mentioned above was driven by females, with 40 of the 47 sports/activities having increased female participation, compared to only 11 showing increased male participation. Shooting Sports with Firearms Experienced Double Digit Growth - Overall, participation in hunting with firearms increased more than 18%, even more sharply among females (up nearly 29% compared to 2011). Target shooting with live ammunition showed a 10.9% increase, with female participation increasing by over 27%. Team Sports Mixed, but Tackle Football Dropped Double Digits - Participation lagged in basketball, baseball, ice hockey and soccer in 2012, while it increased in lacrosse, softball and volleyball. The largest drop in team sports took place in tackle football, which experienced a nearly 13% decline in participation since 2011. More than one-half of the decline was within the 7-11 age group, and all of the decline in that age group was from the infrequent (2-9 times) and occasional (10-49 times) participants. There was an increase in frequent (50+ times) participants aged 7-11. In addition to its Sports Participation in the United States (formerly broken out into Series I and Series II), NSGA's participation research includes State-by-State, Lifecycle Demographics, Cross Participation, and Single Sport reports. Regular purchasers will find a new experience when opening the 2013 editions of NSGA's reports. For the first time, both the Sports Participation in the United States and the Sports Participation State-by-State reports include quick view snapshots - one-page charts and graphs that allow users to easily see demographic information and a 10-year trend on each sport/activity. According to Dobrin, "We have taken steps to make the data in our reports very easy to consume so users can easily understand all of the key information they're looking for with less effort." For more information on each report and to purchase your copies today, please visit www.nsga.org/research. About NSGAThe National Sporting Goods Association has served as the leading voice for the sporting goods industry since 1929. For more than 25 years, NSGA has been the industry's leader in providing reliable research and information to sporting goods executives. Annually, the association produces the Sporting Goods Market and Sports Participation research, while producing a Cost of Doing Business survey every other year. For more information about the association's research, please visit www.nsga.org/research.
- by Emily Attwood
- June 2013
Move, Train, Play: Technogym introduces OMNIA (meaning “all things” in Latin), the equipment that offers countless possibilities for training – strength, resistance, stability, flexibility, coordination and speed – and satisfies the widest range of user needs, abilities and aspirations.
OMNIA is able to ensure an all-round workout for small groups, with training programmes for all levels of ability. It guarantees the highest level of interaction, with a modular structure that ensures a compact formation ideal for those with limited space.
Small Group Training
To maximise OMNIA’s useability and performance, Technogym offers innovative companion training programmes for small groups via the mywellness cloud platform, which are automatically updated every three months. Designed by world class experts in collaboration with the company’s Scientific Research department, these programmes propose stimulating exercises, subdivided into categories based on the Technogym Ability Training System, an interactive classification method devised to encourage users to achieve optimum results.
Style and Design
OMNIA is designed to be stimulating even for inexpert users. Its nature embodies Technogym's unique and innovative style, with particular attention to detail in all products and solutions. OMNIA’s clean design and open layout allow trainers to easily supervise all participants during workout sessions. The flooring concept with integrated markings to aid full exercise helps instructors to organise the class and allows them to personalise the layout in order to maximise use of the equipment.
OMNIA is available in two versions. The full OMNIA-8 version with a free-standing frame is designed for workouts with small groups of up to eight people, while the OMNIA-3 wall-mounted version is designed for up to three users, making it ideal for limited spaces or multi-purpose areas. All the equipment and accessories can be assembled in modular configurations, thanks to its intuitive setting system.
With an innovative design accompanied by continuously updated educational content devised to help gym operators grow their businesses, OMNIA is the ideal solution for successful functional training and for encouraging people to move, train and having fun.
Founded in 1983, Technogym is the world’s leading international supplier of products, services, and solutions in the Wellness and Fitness industry. Technogym provides a complete range of cardio, strength and movement equipment alongside networking solution and programs. With over 2,200 employees and 14 branches globally, Technogym is present in over 100 countries. More than 65,000 Wellness centers in the world are equipped with Technogym and 35 million users train every day on Technogym. Technogym was the official supplier for the last five editions of the Olympic Games: Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, and London 2012.read more
At IHRSA 2014 Technogym is unveiling the “Let’s Move for a Better World” global campaign, an initiative running from April 3 – May 2 that allows fitness facilities to connect with their members and local communities. In fitness facilities all over the world, members will be able to use the physical exercise they complete and “donate” it to an important project that helps to promote wellness and advocate for healthy lifestyles in schools.
Thanks to Technogym’s mywellness cloud – the first cloud-computing platform in the fitness industry – participants will be able to measure MOVEs – the Technogym unit for measuring movement – and share their exercise with the community. The most active facility in each country - i.e. the one that reaches the highest number of MOVEs at the end of the campaign - will be able to donate a set of equipment provided by Technogym to a local school of their choice.
At IHRSA in San Diego, the initiative will be replicated and dedicated to Augie’s Quest, the Augie Nieto fundraising and research initiative aimed at finding more effective treatments and, ultimately, a cure for ALS (Amyotrophic Lateral Sclerosis). ALS destroys the nerve cells controlling muscles, ultimately causing complete paralysis while leaving mental function intact. Survival is typically three to five years after diagnosis, and no cure currently exists.
Visitors to Technogym’s booth (number2138) will be able to exercise and donate their MOVEs: for each MOVE collected, Technogym will donate 25 cents to Augie’s Quest to cure ALS. Participants will be able to see their results through a screen at the center of the booth that will display information in real time, including the total number of donated MOVEs, participants’ ranking and encouragement for people to train more.
Let’s Move for a Better World represents a great opportunity for fitness facilities to attract and engage their members as well as helps to increase motivation and loyalty through creation of competitions, training groups and events within the fitness facility. This unique competition is the result of Technogym's twenty-year-long commitment to wellness as a chance for building a more sustainable society based on personal health and well-being. Educating the younger generations is an important goal for the entire sector and Let’s Move for a Better World helps to make a meaningful contribution towards this common objective.
Let’s Move for a Better World!read more