Source: National Sporting Goods Association MOUNT PROSPECT, ILLINOIS (June 19, 2013) - The National Sporting Goods Association (NSGA) released the latest editions of its Sports Participation reports today. The 2013 editions of the research include participation data from 47 sports and activities, and this year marks the 28th year the association has compiled participation data. NSGA's Director of Research & Information Dustin Dobrin said, "While it's important to recognize that one year does not make a trend, and there are many contributing factors for the increases and decreases in participation levels in every sport, we found some very interesting insights in this year's research. Overall, participation in many sports is rebounding after some difficult years, while others continue to struggle in attracting new participants." A few key insights from these new reports are below: Participation Growth in Majority of Sports - Of the 47 sports/activities tracked, 32 experienced participation growth during 2012. Indoor gaming activities increased by an average of 11%, while fitness sports each increased about 5%. Shooting sports were mixed but sports with firearms drove overall average increases to over 3%. Snow sports saw the steepest decline in 2012, dropping an average of 11%. Female Participation Driving Much of the Growth - Much of the participation growth mentioned above was driven by females, with 40 of the 47 sports/activities having increased female participation, compared to only 11 showing increased male participation. Shooting Sports with Firearms Experienced Double Digit Growth - Overall, participation in hunting with firearms increased more than 18%, even more sharply among females (up nearly 29% compared to 2011). Target shooting with live ammunition showed a 10.9% increase, with female participation increasing by over 27%. Team Sports Mixed, but Tackle Football Dropped Double Digits - Participation lagged in basketball, baseball, ice hockey and soccer in 2012, while it increased in lacrosse, softball and volleyball. The largest drop in team sports took place in tackle football, which experienced a nearly 13% decline in participation since 2011. More than one-half of the decline was within the 7-11 age group, and all of the decline in that age group was from the infrequent (2-9 times) and occasional (10-49 times) participants. There was an increase in frequent (50+ times) participants aged 7-11. In addition to its Sports Participation in the United States (formerly broken out into Series I and Series II), NSGA's participation research includes State-by-State, Lifecycle Demographics, Cross Participation, and Single Sport reports. Regular purchasers will find a new experience when opening the 2013 editions of NSGA's reports. For the first time, both the Sports Participation in the United States and the Sports Participation State-by-State reports include quick view snapshots - one-page charts and graphs that allow users to easily see demographic information and a 10-year trend on each sport/activity. According to Dobrin, "We have taken steps to make the data in our reports very easy to consume so users can easily understand all of the key information they're looking for with less effort." For more information on each report and to purchase your copies today, please visit www.nsga.org/research. About NSGAThe National Sporting Goods Association has served as the leading voice for the sporting goods industry since 1929. For more than 25 years, NSGA has been the industry's leader in providing reliable research and information to sporting goods executives. Annually, the association produces the Sporting Goods Market and Sports Participation research, while producing a Cost of Doing Business survey every other year. For more information about the association's research, please visit www.nsga.org/research.
- by Emily Attwood
- June 2013
Source: American Council on Exercise
SAN DIEGO, April 16, 2014 – A partnership between the American Council on Exercise (ACE) and San Diego-based Troy Apps Software has turned the highly successful ACE Academy Elite interactive study guide for aspiring personal trainers into a native iPad app that caters to a new school of learners in a digital age.
ACE Academy Elite for iPad, developed using the Troy Apps Mobile Learning Tool platform, delivers an enhanced study experience using only one device. In addition to marrying new features including tap-and-expand graphics, tappable glossary terms and custom note organization, the app syncs all progress to the desktop version of ACE Academy Elite.
“We want to cater to a new age of more technically savvy learners, and ACE Academy Elite for iPad helps us do that using a platform we know is effective,” said ACE President and CEO Scott Goudeseune. “Offering this option helps a wider range of aspiring personal trainers obtain the knowledge and skills they need to launch their careers and contribute to the national response to the obesity epidemic and other chronic diseases.”
Based on the original, Web-based version of ACE Academy Elite, the iPad app offers a comprehensive study experience using video lectures led by ACE Certified professionals, custom progress tracking and lesson quizzes, in addition to digital versions of the ACE Personal Trainer Manual and ACE’s Essentials of Exercise Science for Fitness Professionals texts.
Candidates who utilize ACE Academy Elite throughout the entire study process reduce preparation time for the ACE Personal Trainer Certification exam to 12 weeks and pass the NCCA-accredited exam on their first attempt 87 percent of the time, according to data collected since the self-paced experience launched in July 2012.
“The native iPad app we developed with ACE helps break down the material into a digestible format that working parents, full-time students and others who are constantly on the go will be able to easily access and learn,” said Troy Apps Software CEO Michael Trautt. “The feature-rich, interactive mobile app allows them to prepare for an exam from virtually anywhere, anytime.”
The new ACE Academy Elite for iPad was formally introduced at the International Health, Racquet & Sportsclub Association (IHRSA) Annual Convention & Trade Show in San Diego March 12-15 and is available for a limited time free with the purchase of an ACE Personal Trainer Premium Plus study bundle.
The nonprofit American Council on Exercise (ACE) educates, certifies, and speaks for a growing network of 50,000-plus fitness professionals, health coaches and other wellness experts, a community ACE is leading more directly into the fight against physical inactivity and obesity. ACE advocates for recognition of its profession as a provider of primary prevention and obesity-management services, and ACE makes available to the public science-based information and resources on safe and effective physical activity and general healthy living. Headquartered in San Diego, ACE is the largest provider of health and fitness certifications accredited by the National Commission for Certifying Agencies (NCCA), the gold standard in the United States for assessing professional competence, ensuring people have access to fitness, health, and wellness professionals that are properly trained, qualified and capable. For more information, call (800) 825-3636 or visit ACEfitness.org. AMERICAN COUNCIL ON EXERCISE, ACE and ACE logos are Registered Trademarks of the American Council on Exercise.
About Troy Apps Software:
Troy Apps Software has focused on building native iPad apps for business since the launch of the iPad. Based in San Diego, our expertise includes mobile sales enablement, marketing presentations, education and training. For more than 20 years, we have helped companies transform their printed materials to interactive digital formats. Our beautiful native iPad apps turn catalogs, training materials and presentations into feature-rich, interactive mobile apps designed to increase employee productivity and sales while reducing printing and marketing costs. With Troy Apps Software, you can immediately recognize a cost savings over print publications. Our catalog apps and training apps save money in three ways: they are less expensive to produce, significantly less to update and never require costly shipping. For more information, call (760) 930-9200 or visit www.troyapps.com.read more
Source: BCI Burke
FOND DU LAC, Wisconsin (April 14, 2014) - BCI Burke’s avid commitment to create outdoor recreation opportunities for kids’ play and fitness is ramping up savings on the most innovative and industry leading structures. Burke’s NucleusTM, Intensity®, NaturePlay®, Little BuddiesTM, and VoltageTM play systems are featured in the “Play Today” grants totaling $1.5 million, along with an array of play freestanding favorites that include Burke Basics spinners, swings, climbers, drums and Rock ‘N’ Ride racecar.
The “Play Today” grants incentivize leaders at schools, churches, child cares, municipalities, homeowners’ associations, and other groups who are looking to improve their outdoor play areas. The funding is only available until June 20, 2014.
The “Play Today” program accentuates Burke’s passion to provide play for all children. They are the ideal catalyst for groups that need extra momentum to make their playground projects become a reality, according to Tim Ahern, CEO/owner of BCI Burke.
BCI Burke’s Reinventing PlayTM business focus showcases continual improvement and premium customer commitment, as well as creating the highest quality playground, park and recreation products that are backed by the best warranty in the industry. Since its inception in the early 1920s, BCI Burke has been an avid champion of engaging kids and families in healthy, challenging and safe play. For more information, visit http://www.bciburke.com/playtoday.read more