Source: Zumba Fitness
$200,000 already raised from Party Hearty Zumbathons to support American Heart's Go Red Por Tu Corazón Movement HOLLYWOOD, Fla. - Through May, Zumba Fitness offers men and women nationwide a chance to experience the excitement of its high-energy workouts while raising funds and awareness for the fight against heart disease. Through its Party Hearty program, a multi-faceted relationship with Go Red Por Tu Corazón, the American Heart Association's bilingual heart-health movement for Latinas, Zumba instructors are hosting 675 Zumbathon charity classes in 46 states with charitable donations already totaling $200,000 to-date. "Zumba fitness is now a global phenomenon in more than 110 countries and when we found out how much U.S. Hispanic women were at risk for heart disease, we knew we needed to do something," said Alberto Perlman, CEO of Zumba Fitness. "Together with our dedicated instructors and fans, we're excited to embark on another national cause-related campaign that will draw attention to the parallel between a healthy lifestyle and heart health."
A full listing of all Party Hearty Zumbathons can be found at partyhearty.org, with more being added daily. Limited edition Party Hearty Zumbawear™ apparel may also be purchased, with 30 percent of the sales price from each being donated to the American Heart Association's Go Red Por Tu Corazón movement. According to the American Heart Association, heart disease is the No. 1 killer of women in the U.S., with Hispanic women at greater risk, unless they adopt healthy eating choices and a frequent physical activity regimen.
"Hispanic women face the highest risk of death from heart disease, but they have lower risk factor awareness," said Dr. Ileana Piña, MD, FACC, Professor of Cardiology and Internal Medicine. "While we can't change certain risk factors, such as ethnicity and family history, women can help reduce their risks and prevent heart disease by making heart-healthy changes, and incorporating nutrition and physical activity into their lifestyle." About Zumba Fitness, LLC
The Zumba® program is a fitness-party with a contagious blend of Latin and international rhythms that provides a fun and effective workout to a global community, either at home or in the gym. Through exhilarating, high calorie-burning fitness classes, Zumba Fitness has helped melt the pounds and inches off more than 10 million Zumba program-enthusiasts in more than 110 countries. Using easy-to-follow moves and exotic, high-energy music, Zumba routines successfully tone and sculpt the body while burning fat. Zumba classes are available at more than 90,000 locations worldwide and feature specialty options, including Zumba Gold® classes for active older adults and those just starting their journey to a fit and healthy lifestyle, the Zumba® Toning program, Zumbatomic® classes for kids and Aqua Zumba® classes, the "pool party" workout. For a home-based workout, The Zumba® Fitness Total Body Transformation System is available in a four-disc DVD collection featuring Beto, the creator of the Zumba® program. Other offerings include Zumbawear™ apparel and accessories, the Zumba® Fitness Video Game as well as music soundtracks. For more information, to find a class, or to purchase Zumba Fitness merchandise, please visit www.zumba.com. About Go Red Por Tu Corazón
The American Heart Association's Go Red Por Tu Corazón is a bilingual heart-health movement for Latinas that is dedicated to raising awareness of heart disease - the No. 1 killer of Latina women. Go Red Por Tu Corazón promotes a heart-healthylifestyle, through healthy eating and physical activity, building on Latinas strong ties to family and cultural traditions. As the sister cause of Go Red For Women, Go Red Por Tu Corazón has already inspired Hispanic women nationwide to begin to take care of their hearts. Visit GoRedCorazon.org.