Just because most fitness companies weren't introducing new products in December doesn't mean that exhibitors didn't have some surprises in store at the 2011 Athletic Business Conference & Expo. And, as reported by SNEWS (the insider trade news source of the fitness industry), which covered the conference, held Dec. 1-3 in Orlando, Fla., that also doesn't mean attendees arrived without shopping lists in hand.
As Mark Juliano, a U.S. Army athletic director based in Italy, told SNEWS, ABC is one of the few chances he has to get out and look, test, gather info and shop. So he and many others attendees had purse strings loosened and eyes open wide.
For the full report on what they - and SNEWS reporters - saw, click here.