Source: Easton-Bell SportsNovember 9, 2011; (Van Nuys, CA) - - Easton-Bell Sports, Inc. - a leading designer, developer and marketer of branded sports equipment and accessories under the Easton, Bell, Giro, Riddell and Blackburn brands - today announced its largest and most aggressive commitment in skate innovation through its recent purchase of MLX Skate's technology. The newly created Easton Speed Institute will combine MLX's innovative skate insights with Easton's design and engineering prowess, leading to a new skate concept expected to be in market for the 2013 hockey season. "As a brand, Easton is at its best when it reinvents categories with game-changing innovation," said Chris Zimmerman, president of Easton brands. "We believe there is a unique opportunity to provide a new approach to the art and speed of skating. I am excited that Easton is committing to the skate category in a way that parallels our leadership in hockey and lacrosse sticks, baseball and softball bats, and helmets." Dave Cruikshank, four-time Olympian speed skater and founder of MLX, has joined the Easton Speed Institute as Chief of Speed, bringing with him a lifetime of work, skate research and development, and a new approach to making hockey players faster. As an international skater for 16 years, Cruikshank has achieved numerous skating accomplishments including: Junior World Champion 500m; Olympic Trials Gold Medalist; World Cup Medalist; and four-time USA Olympic Team Member. "The Easton Speed Institute is about innovating a fresh approach to hockey skate designs that speaks to optimizing speed and creating the ultimate skater's skate. The Easton Speed Institute will reinvent how a hockey skate performs, and I am thrilled to be a part of this new team that will create game-changing products," said Cruikshank. "Bringing Dave and MLX's technology into the Easton family gives us the ability to reinvent skates in a way no one has before. Dave's remarkable insights into the world of power skating are an exceptional compliment to Easton's expertise in performance engineering and design," said Zimmerman. Cruikshank founded MLX to optimize the potential of both National Hockey League players and grassroots athletes by designing superior equipment with the key elements of comfort, protection and performance. The company's roots are based in using a powerful new approach to skate performance that has been known to speed skaters for the past two decades. With the development of Easton's new skate, the MLX skate brand will no longer be marketed. Cruikshank will be joined by Easton veteran Dmitry Rusakov, who will lead a team of designers, engineers, developers and biomechanical experts to drive innovation. The Easton Speed Institute will be located at Easton's headquarters in Van Nuys, California and in West Allis, Wisconsin. About Easton SportsEaston Sports is a developer, manufacturer, marketer and distributor of baseball, softball, hockey, and lacrosse equipment for both sports professionals and enthusiasts. Easton Sports focuses on its ability to innovate and create products of unmatched quality and performance including the #1 bat in the College World Series®, Women's College World Series®, Little League World Series®, and Slow-Pitch Softball, as well as the #1 stick and #1 glove in the National Hockey League. Headquartered in Van Nuys, Calif., Easton Sports employs over 1,200 people worldwide and maintains facilities in Utah, California, Mexico, Canada and Sweden. For further information, please visit the company online at www.eastonsports.com. About Easton-Bell Sports, Inc.Easton-Bell Sports, Inc. is a leading designer, developer and marketer of branded sports equipment, protective products and related accessories. The company markets and licenses products under such well-known brands as Easton, Bell, Giro, Riddell and Blackburn. Its products incorporate leading technology and designs and are used by professional athletes and enthusiasts alike. Headquartered in Van Nuys, California, the company has 31 facilities worldwide. More information is available at www.eastonbellsports.com.
Source: Octane Fitness
BROOKLYN PARK, Minn. – Sept. 18, 2014 – Octane Fitness, LLC, earned the annual Vendor of the Year award from Anytime Fitness, the world’s fastest growing fitness club and the largest co-ed fitness franchise, for its outstanding service to the company’s 3,000 clubs worldwide. Presented at the annual Anytime Fitness annual conference on September 13 in Scottsdale, Ariz., the award is due to Octane being the highest-rated vendor in an Anytime Fitness system-wide franchisee survey.read more
Sacramento, CA, September 18, 2014– One of Northern California’s largest school districts is in the process of renovating its athletic infrastructure, and they’re getting started with two brand new fields from AstroTurf®, the pioneers of the synthetic turf industry. Sacramento City Unified School District’s Rosemont High School formally dedicated its new athletic field in May, while Kennedy High School debuted its new artificial turf September 5th. Sacramento-based Valley Precision Grading, a Certified AstroTurf Distributor, handled both installations.read more
Source: The Sports & Fitness Industry Association
SILVER SPRING, MD – September 17, 2014 -- At the 2014 SFIA Industry Leaders Summit in Chicago, SFIA Chairman & Mizuno, USA President Bob Puccini and SFIA President & CEO Tom Cove announced the SFIA Increase Participation Plan, the biggest initiative the sports and fitness industry has launched to increase participation. Working closely with industry partner PHIT America, SFIA outlined an attack plan to help reverse the ‘inactivity pandemic,’ and get more Americans active and playing sports.read more
Source: SwimEx, Inc.
Fall River, MA – SwimEx, Inc., an international leader in the manufacturing of therapy and fitness pools, is pleased to announce the appointment of Suzanne Pearson Vaughan as President.read more
Souce: Sports & Fitness Industry Association
SILVER SPRING, MD – September 10, 2014 – New York City and Chicago (host city of SFIA’s 2014 Industry Leaders Summit) were the only U.S. cities ranked in the top ten in each of the four fitness categories tracked according to the 2014 Tracking the Fitness Movement Report published by the Sports & Fitness Industry Association (SFIA). The four fitness categories were Group Based Fitness, Weights and Resistance, Cardio Machines, and Soft Exercise. Soft Exercise is defined as Pilates, Stretching, Yoga, Tai Chi, and Barre.read more
Los Angeles, Calif. – (September 8, 2014) – Beachbody, the Santa Monica, Calif.-based developers of popular fitness brands INSANITY® and P90X®, announced today the hiring of Sue Collyns as Chief Financial Officer. Collyns will play a critical role in the strategic and financial management of Beachbody as it builds upon its success and works to expand its business globally. Collyns will report directly to Beachbody CEO, Carl Daikeler.read more
Source: Spectrum Aquatics
MISSOULA, MT, September 8, 2014 – Spectrum Aquatics, a leading manufacturer of commercial pool equipment, has recently developed a retractable, anti-slip backstroke start “wedge” (patent pending) designed to improve start times and reduce the possibility of slip starts for competitive backstroke swimmers. Spectrum’s innovative backstroke wedge is currently available for order and will be on display at this year’s 2014 ASCA World Clinic in Jacksonville, FL.read more