Source: Easton-Bell SportsNovember 9, 2011; (Van Nuys, CA) - - Easton-Bell Sports, Inc. - a leading designer, developer and marketer of branded sports equipment and accessories under the Easton, Bell, Giro, Riddell and Blackburn brands - today announced its largest and most aggressive commitment in skate innovation through its recent purchase of MLX Skate's technology. The newly created Easton Speed Institute will combine MLX's innovative skate insights with Easton's design and engineering prowess, leading to a new skate concept expected to be in market for the 2013 hockey season. "As a brand, Easton is at its best when it reinvents categories with game-changing innovation," said Chris Zimmerman, president of Easton brands. "We believe there is a unique opportunity to provide a new approach to the art and speed of skating. I am excited that Easton is committing to the skate category in a way that parallels our leadership in hockey and lacrosse sticks, baseball and softball bats, and helmets." Dave Cruikshank, four-time Olympian speed skater and founder of MLX, has joined the Easton Speed Institute as Chief of Speed, bringing with him a lifetime of work, skate research and development, and a new approach to making hockey players faster. As an international skater for 16 years, Cruikshank has achieved numerous skating accomplishments including: Junior World Champion 500m; Olympic Trials Gold Medalist; World Cup Medalist; and four-time USA Olympic Team Member. "The Easton Speed Institute is about innovating a fresh approach to hockey skate designs that speaks to optimizing speed and creating the ultimate skater's skate. The Easton Speed Institute will reinvent how a hockey skate performs, and I am thrilled to be a part of this new team that will create game-changing products," said Cruikshank. "Bringing Dave and MLX's technology into the Easton family gives us the ability to reinvent skates in a way no one has before. Dave's remarkable insights into the world of power skating are an exceptional compliment to Easton's expertise in performance engineering and design," said Zimmerman. Cruikshank founded MLX to optimize the potential of both National Hockey League players and grassroots athletes by designing superior equipment with the key elements of comfort, protection and performance. The company's roots are based in using a powerful new approach to skate performance that has been known to speed skaters for the past two decades. With the development of Easton's new skate, the MLX skate brand will no longer be marketed. Cruikshank will be joined by Easton veteran Dmitry Rusakov, who will lead a team of designers, engineers, developers and biomechanical experts to drive innovation. The Easton Speed Institute will be located at Easton's headquarters in Van Nuys, California and in West Allis, Wisconsin. About Easton SportsEaston Sports is a developer, manufacturer, marketer and distributor of baseball, softball, hockey, and lacrosse equipment for both sports professionals and enthusiasts. Easton Sports focuses on its ability to innovate and create products of unmatched quality and performance including the #1 bat in the College World Series®, Women's College World Series®, Little League World Series®, and Slow-Pitch Softball, as well as the #1 stick and #1 glove in the National Hockey League. Headquartered in Van Nuys, Calif., Easton Sports employs over 1,200 people worldwide and maintains facilities in Utah, California, Mexico, Canada and Sweden. For further information, please visit the company online at www.eastonsports.com. About Easton-Bell Sports, Inc.Easton-Bell Sports, Inc. is a leading designer, developer and marketer of branded sports equipment, protective products and related accessories. The company markets and licenses products under such well-known brands as Easton, Bell, Giro, Riddell and Blackburn. Its products incorporate leading technology and designs and are used by professional athletes and enthusiasts alike. Headquartered in Van Nuys, California, the company has 31 facilities worldwide. More information is available at www.eastonbellsports.com.
Sources: Shock Doctor Sports, McDavid Inc.
MINNETONKA, MN and WOODRIDGE, IL – March 26, 2015 – Shock Doctor Sports and McDavid Inc. jointly announced today that they have agreed to merge their companies. The combination will bring together two leading sports protection and performance companies with complementary product lines and a shared history of innovation and commitment to athletes.read more
Source: The Minnesota State High School Clay Target League
Minneapolis/Saint Paul – The Minnesota State High School Clay Target League (MSHSCTL) will host more than 8,600 registered student athletes representing 243 trap shooting and 25 skeet shooting high school teams for the 2015 spring season. Led by the support of their schools and more than 2,400 volunteer coaches, thousands of student athletes will participate in shooting sports weekly April through June at more than 150 shooting ranges throughout Minnesota.read more
(Clearwater, FL) March 25, 2015—In response to massive changes in the aquatics and swimming pool industry, Sports Facilities Advisory and the Sports Facilities Management (SFA|SFM) has teamed up with Counsilman-Hunsaker to address the fundamental challenges which aquatic centers typically face. The purpose of the partnership with Counsilman-Hunsaker is to support the health and economic vitality of the communities SFA|SFM serves by managing the centers with a very specific set of objectives that are developed in collaboration with the company’s public clients.read more
March 23, 2015, Chicago, IL and Louisville, KY - This is a historic day in the baseball and softball business. Wilson®, the Official Glove of Major League Baseball® (MLB) will now take the field with Louisville Slugger®, the Official Bat of Major League Baseball. Wilson Sporting Goods Co., a division of Amer Sports Corporation, and Louisville Slugger, a division of Hillerich & Bradsby, Co., (H&B), announced today that Wilson has acquired global brand, sales and innovation rights to Louisville Slugger from H&B. The deal is pending H&B shareholder approval.read more
Sources: Reebok, Les Mills
BALTIMORE – MAR. 25, 2015 – Reebok and Les Mills are creating a series of one-day festivals that will see mass-participation group workouts around the world. The two pioneers of group fitness are providing this fitness tour for consumers to experience the power of group exercise in a unique setting.read more
Source: Dow Chemical Company
ORLANDO, Fla. and MIDLAND, Mich. – March 24, 2015 – Building on the success of the London 2012 Olympic Games experience, the innovative artificial turf solution based on The Dow Chemical Company’s (NYSE: DOW) polyethylene (PE) and polyurethane (PU) technologies will be the official playing surface for hockey competitions during the Rio 2016 Olympic Games, at the Deodoro Olympic Park.read more
Source: Serevi Rugby
SEATTLE, WA--(Marketwired - Mar 17, 2015) - Serevi Rugby® (serevirugby.com) and Volt Athletics® (voltathletics.com) today announced a partnership to provide rugby athletes with customized, sport-specific, and cloud-based strength and conditioning programs delivered to their smartphone or tablet. Utilizing Volt's proprietary technology and performance algorithms, rugby athletes, coaches, and teams working with Serevi can access an affordable high-performance training program designed specifically for them.read more
Source: KAATSU Global
Los Angeles, California (PRWEB) March 19, 2015, Fitness Industry expert and veteran Paul Grzymkowski has teamed up with KAATSU Global founder Dr. Yoshiaki Sato, President Steven Munatones, Chief Operating Officer Richard Herstone, Chief Medical Officer Dr. James Stray-Gundersen, and Peter Lansbury, Jr., Ph.D., Director of the Center for KAATSU Research at Harvard Medical School, in launching the fitness/athletic concept KAATSU Training in North America and Europe. “I am extremely excited about joining Dr. Sato and the KAATSU team in expanding and introducing KAATSU throughout the world. KAATSU is a perfect complement to the fitness and athletic industries. Truly an amazing concept” says Grzymkowski.read more