Source: Easton-Bell SportsNovember 9, 2011; (Van Nuys, CA) - - Easton-Bell Sports, Inc. - a leading designer, developer and marketer of branded sports equipment and accessories under the Easton, Bell, Giro, Riddell and Blackburn brands - today announced its largest and most aggressive commitment in skate innovation through its recent purchase of MLX Skate's technology. The newly created Easton Speed Institute will combine MLX's innovative skate insights with Easton's design and engineering prowess, leading to a new skate concept expected to be in market for the 2013 hockey season. "As a brand, Easton is at its best when it reinvents categories with game-changing innovation," said Chris Zimmerman, president of Easton brands. "We believe there is a unique opportunity to provide a new approach to the art and speed of skating. I am excited that Easton is committing to the skate category in a way that parallels our leadership in hockey and lacrosse sticks, baseball and softball bats, and helmets." Dave Cruikshank, four-time Olympian speed skater and founder of MLX, has joined the Easton Speed Institute as Chief of Speed, bringing with him a lifetime of work, skate research and development, and a new approach to making hockey players faster. As an international skater for 16 years, Cruikshank has achieved numerous skating accomplishments including: Junior World Champion 500m; Olympic Trials Gold Medalist; World Cup Medalist; and four-time USA Olympic Team Member. "The Easton Speed Institute is about innovating a fresh approach to hockey skate designs that speaks to optimizing speed and creating the ultimate skater's skate. The Easton Speed Institute will reinvent how a hockey skate performs, and I am thrilled to be a part of this new team that will create game-changing products," said Cruikshank. "Bringing Dave and MLX's technology into the Easton family gives us the ability to reinvent skates in a way no one has before. Dave's remarkable insights into the world of power skating are an exceptional compliment to Easton's expertise in performance engineering and design," said Zimmerman. Cruikshank founded MLX to optimize the potential of both National Hockey League players and grassroots athletes by designing superior equipment with the key elements of comfort, protection and performance. The company's roots are based in using a powerful new approach to skate performance that has been known to speed skaters for the past two decades. With the development of Easton's new skate, the MLX skate brand will no longer be marketed. Cruikshank will be joined by Easton veteran Dmitry Rusakov, who will lead a team of designers, engineers, developers and biomechanical experts to drive innovation. The Easton Speed Institute will be located at Easton's headquarters in Van Nuys, California and in West Allis, Wisconsin. About Easton SportsEaston Sports is a developer, manufacturer, marketer and distributor of baseball, softball, hockey, and lacrosse equipment for both sports professionals and enthusiasts. Easton Sports focuses on its ability to innovate and create products of unmatched quality and performance including the #1 bat in the College World Series®, Women's College World Series®, Little League World Series®, and Slow-Pitch Softball, as well as the #1 stick and #1 glove in the National Hockey League. Headquartered in Van Nuys, Calif., Easton Sports employs over 1,200 people worldwide and maintains facilities in Utah, California, Mexico, Canada and Sweden. For further information, please visit the company online at www.eastonsports.com. About Easton-Bell Sports, Inc.Easton-Bell Sports, Inc. is a leading designer, developer and marketer of branded sports equipment, protective products and related accessories. The company markets and licenses products under such well-known brands as Easton, Bell, Giro, Riddell and Blackburn. Its products incorporate leading technology and designs and are used by professional athletes and enthusiasts alike. Headquartered in Van Nuys, California, the company has 31 facilities worldwide. More information is available at www.eastonbellsports.com.
Source: The NSCA
Colorado Springs, CO - This January, Louisville will host the country’s most important gathering of top strength and conditioning coaches from the high school, college and professional ranks, as well as sports coaches, researchers, and sports performance professionals. The 2015 National Strength and Conditioning Association (NSCA) Coaches Conference is where the elite will gather for hands-on training sessions and cutting-edge presentations that they will use to build outstanding programs for athletes of all ages, from those enrolled in children’s sports leagues to adults competing in college and professional sports.read more
Forest Hill, MD – The American Sports Builders Association (ASBA), the national organization for builders and suppliers of materials for athletic facilities, has announced the election and installation of its officers and directors for the coming year. The new slate took its place at the conclusion of the ASBA's Technical Meeting, held in Ponte Vedra, Florida. The meeting drew a record high registration of 503 participants.read more
Source: MarChem Polyurethane Systems
ST. LOUIS, MO — December 16, 2014 — MarChem Polyurethane Systems, an Accella company, recently announced the addition of Tru-Motion SS, an IAAF certified running track product line. Tru-Motion products provide a variety of solutions for indoor multi-purpose surfaces, outdoor running tracks, and playground safety surfaces. The Tru-Motion product line represents an integrated approach to servicing the entire range of athletic and recreational surfacing market requirements. Tru-Motion SS meets the strict technical requirements for tracks used at the highest level s of competitive activity on an international and collegiate level. World records are only recognized on track systems certified by the IAAF organization. Tru-Motion provides a holistic family of solutions for the entire range of athletic and recreational surfacing requirements, combining 30 years of technical expertise to deliver high-quality products that perform consistently from the laboratory to each on-site installation. Coupled with MarChem’s distinguished customer support, the entire range of Tru-Motion offerings provides significant time savings and installation flexibility for a wide breadth of unique sports and recreation surfacing applications.read more
Source: The Geri-Fit Company
Temecula, CA – The Geri-Fit Company LLC released its first accredited distance learning course in 2014,Advanced Strength Training Techniques for Older Adults. Both the National Strength and Conditioning Association (NSCA) and the American Council on Exercise (ACE) have approved the course for 2.0 CEUs & CECs, respectively. With over 20 years as a provider of quality fitness programming and health education, Geri-Fit is a leader in the senior fitness market.read more
Source: TorrX Inc.
SEATTLE, Washington, December 12, 2014 — TorrX Inc. today announced TorrX™, the first “smart ball pump” which measures and precisely sets ball pressure with the touch of a button. Players, coaches and referees can use the TorrX to easily ensure that practice and game balls for soccer, basketball, volleyball or football are inflated to perfect pressure.read more
Source: Guardian Caps
Alpharetta, GA. – December 12, 2014 – Guardian Caps, makers of a soft-shell helmet technology proven to reduce the impact of hits up to 33 percent, today congratulates four high school State Champion football teams that wore Guardian Caps during the 2014 football season.read more
SILVER SPRING, MD – December 12, 2014 – The Sports & Fitness Industry Association (SFIA) announced the re-election of Mizuno USA President Bob Puccini as Chairman of the Board for an additional one-year term. Life Fitness President Chris Clawson was elected as Vice-Chairman. SFIA’s Tom Cove will remain as President and CEO. The announcement was made at the conclusion of SFIA’s Annual Meeting on December 8.read more
Source: ECORE International
Lancaster, PA (December 10, 2014) – ECORE International, a company that transforms reclaimed waste into unique performance surfacing, is proud to announce it will donate approximately 1,000-square-feet of Everlast Fitness Flooring to Watkins Rush Rink, a street hockey rink at Watkins Elementary School and Recreation Center in Southeast Washington, D.C. ECORE is donating the surfacing as part of the National Hockey League’s (NHL) Winter Classic Legacy Initiative, an on-going philanthropic endeavor in which the NHL, local club - in this case the Washington Capitals®- and other league partners support community organizations in the host city of an NHL event.read more