Source: BSN Sports

(Dallas, TX.) BSN SPORTS, Inc. today announced it acquired the assets of GameDay Athletic Supply ("GameDay"), located in St. Joseph, MN. GameDay brings 11 years of market experience and excellence in serving school and team customers in Minnesota and North Dakota. The GameDay team will complement BSN's growing footprint in the north central United States under the direction of Duane Petersen, Regional Sales Manager and Phil Dickman, Vice-President Central Division.

"We welcome Scott Schroeder and his team of talented sales professionals to the BSN family", stated Adam Blumenfeld, Chairman and CEO of BSN SPORTS. "We remain focused on partnering with the highest quality sales professionals and companies in the industry. GameDay Athletic Supply certainly meets this criteria. We look forward to growing our footprint throughout this region of the country. We are proud to now have local sales representation in nearly every state in the continental United States. We intend to continue to deepen our presence in existing and new markets."

The GameDay transaction marks BSN SPORTS' fifth acquisition in the last 12 months. The Company stated it continues to pursue a number of strategic acquisitions, joint ventures and partnerships to further its reach into the Team sporting-goods market. As was previously announced, Mr. Tevis Martin and Mr. Bob Dickman lead BSN's corporate development efforts and interested parties should contact them if they have an interest in joining BSN SPORTS.

Emily Attwood is Managing Editor of Athletic Business.