Source: Daktronics

BROOKINGS, S.D. - Jan. 22, 2013 - Daktronics of Brookings, S.D., recently helped Iowa State University upgrade their video production capabilities beyond in-venue video displays. The Cyclones can now stream sporting events online to the university's website, Cyclones.tv, with broadcast quality.

The solution Daktronics provided integrates two different productions for two different audiences - one production for the live event atmosphere and one for those watching online. The new equipment, which includes a version of Daktronics Show Control System coupled with a TriCasterTM unit (a third-party product), allows the university to take multiple feeds from the video display production and stream them online. This equipment provides an online stream with the unique ability to cut to commercial, sponsor messages, statistical layouts and more, separate from what is being shown to the audience inside the venue.

Another unique aspect is that this equipment isn't tied to one venue or control room. It is mobile and can be taken to whatever location necessary to provide an online stream of media days and other special events.

"Cyclones.tv is off to a phenomenal start in just six months," said Tyler Rutherford, Director of Website Services for Iowa State University. "Our subscriber base is number two in our web provider's streaming network, which includes schools such as LSU, Oregon, Nebraska and Duke. Our new equipment upgrades and graphic package have allowed us to deliver broadcast-quality streams to digital and now linear platforms. Our fans and even our Big 12 Conference counterparts have taken notice to the increase in quality of our broadcasts."

Along with the equipment, Daktronics Creative Services provided a content package including lower thirds, side bars and other templates to help brand the online stream for Iowa State.

Online streaming of events has gained popularity over the years and, specifically within the BIG 12 Conference, has created a platform for broadcasting events that are not picked up for television broadcast including some basketball and football games as well as other sports such as volleyball, soccer, softball and more.

"I think this shows Daktronics depth as a company," said Bryan Perry, Daktronics Event Producer. "We are usually thought of in terms of LED displays, but we've provided custom content, event support and now an additional live-streaming production to top it all off. We've shown that we can deliver on almost any game-day production aspect requested of us."

Daktronics Show Control System, included for this project, provides a combination of display control software, world-class video processing, data integration and playback hardware that forms a user-friendly production solution. For more information on Show Control, visit www.daktronics.com/show.

About Daktronics Daktronics is recognized as the world's leading provider of full-color LED video displays. Daktronics began manufacturing large screen, full-color, LED video displays in 1997. Since then, thousands of large screen video displays have been sold and installed around the world. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world's leading provider of large screen LED video displays.

Daktronics has strong leadership positions in, and is the world's largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit http://www.daktronics.com, e-mail the company at sales@daktronics.com, call (605) 692-0200 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.

Emily Attwood is Managing Editor of Athletic Business.