Sources: Escape Fitness, Stages Cycling
West coast facility with full range of equipment to double as both a showroom and fully operational functional fitness boutique studio
Cincinnati, OH, April 19, 2017—A retired Los Angeles Arts District industrial building now has a new look, life and purpose as Sanctuary Fitness--a first of its kind fully outfitted Escape Fitness and Stages Cycling functional showroom/fitness boutique club for customers to experience the capabilities of both companies.
The 5,450 sq. ft. black box chic space with exposed beam ceilings is the ideal backdrop to pop Escape’s dynamic, colorful line of functional fitness equipment. In addition to a locker area and living bar, the space includes a 2,000 sq. ft. strength area, as well as an 850 sq. ft. cycling area.
Offering a boutique take on functional fitness with equipment and solutions to fit every type of customer need, Sanctuary Fitness includes Stages SC3 bikes (customized by Custom Indoor Cycles) in its Cycling Zone to show cyclists data including pedal speed, heart rate, power output, and calorie burn. And, the Strength Zone shows the full range of Escape equipment including five Octagon T1 frames, TIYRs, a Cross Hub free weight storage station, Multiplyo boxes, Corebags, Deck 2.0s, Bulgarian Bags, GRIPRs, Slamballs, VERTBALL and VERTMINI medicine balls, speed training equipment and Dumbbells, as well as R RACK5 storage units to intelligently house them.
Showcasing Escape and Stages, the facility operates as a boutique functional fitness studio offering both memberships and class passes to use its full range of equipment, and have access to cycling classes, HIIT classes for large and small group training, and one-on-one PT sessions.
Quotes:
Christopher Eyre, Sales Account Executive West Coast, Escape Fitness
“One of the hottest trends in fitness today is the boutique studio with its attention to ambiance, design and service. Most offer identifiable differentiations through classes or specific workouts (think barre), but new on the horizon is the idea of bringing functional fitness to the boutique environment. Escape Fitness offers all the equipment, programming and design services necessary to create functional spaces specific to a club’s unique member demographics and psychographics. Our LA Showroom at Sanctuary Fitness allows people to experience the possibilities along with our smart design and quality, so they can begin to reimagine their spaces.”
Eric Jaworsky, Senior VP Global Sales & Marketing, Stages Cycling (parent co. Foundation Fitness)
“People are changing the way they engage in fitness. Today, it’s about connection, personalization and having meaningful, worthwhile experiences. And, in response, Stages is leading the charge to change the way that group exercise facilities around the world look at cycling. So, we partnered with Escape Fitness to create this LA showroom at Sanctuary Fitness to show the benefits that indoor cycling combined with functional training can provide.”
Sanctuary Fitness is located at 718 Jackson Street in Los Angeles, CA 90012 in the Arts District next to Little Tokyo.
About Escape Fitness: Escape Fitness has been providing industry-leading innovative and colorful functional training equipment and flooring to gyms across the world since 1998. The team has been invited to help provide innovative, exciting and successful fitness solutions to over 1000 clubs in 80 countries. For more information visitwww.escapefitness.com/us
About Stages Cycling: Stages Cycling combines many years of expertise, innovation, focus, and technology to build the highest quality products for cyclists, both indoors and outside. Our world-class indoor bikes, power meters, education, and technology solutions make Stages Cycling the choice of the world’s best outdoor athletes and teams, as well as the most prominent indoor cycling studios across the globe. For more information, visit www.stagesindoorcycling.com.
