Source: Netpulse Inc

San Francisco, CA (July 30, 2012) Netpulse Inc., the personalized media platform for active-lifestyle consumers, has raised $15.6 million in Series C funding led by August Capital, with current investors Javelin Venture Partners, DFJ Frontier, and Parkview Ventures also participating in the round. David Marquardt, co-founder of August Capital, will join the company's board of directors.

Netpulse provides consumers worldwide with engaging content and data regarding their fitness experience. The company has partnerships with eight of the leading commercial fitness equipment manufacturers, which account for over 75% of global fitness equipment sales to health clubs. In addition, the Netpulse platform is available to consumers outside health clubs via mobile devices and home fitness products.

"Consumers are using connectivity to improve and personalize experiences every day and their exercise experience should be no different," said David Marquardt. "Netpulse, through its extendable cloud-based platform and exclusive partnerships with top equipment manufacturers, is uniquely positioned to become the media and data backbone for exercise equipment worldwide."

"We are excited to have August Capital and Dave Marquardt joining the Netpulse team," said Bryan Arp, Netpulse co-founder and CEO. "Dave has helped build some of the most well-known brands in technology, which makes him a great addition to the Netpulse team for our next phase of growth."

Netpulse has partnered with the world's leading fitness equipment manufacturers to radically improve the workout experience for consumers, who make 4.6 billion visits to US health clubs annually. Netpulse provides a personalized platform that enables exercisers to enjoy their favorite media, interactively run and bike through famous landscapes around the world, compete in events, and track and share their progress against goals, right through the screen on their fitness equipment. About Netpulse Headquartered in San Francisco, CA, Netpulse, Inc., is a media and data services company focused on delivering dynamic, interactive products and experiences to active-lifestyle consumers. Integrating a rich history in technology, fitness, and media, Netpulse delivers a personalized media experience that makes exercising more enjoyable and rewarding. Netpulse media products, which are available through exercise equipment in fitness centers and through mobile applications, provide advertisers with direct one-on-one access to a highly engaged audience that is difficult to reach through traditional media. Netpulse investors include August Capital, Javelin Venture Partners, DFJ Frontier and Parkview Ventures. For more information, please visit www.netpulse.com.

About August Capital August Capital was founded in 1995 to invest in companies differentiated by technical innovation and entrepreneurial excellence. To date, the August Capital funds total $2.0 billion. August Capital's partners have more than a century of combined venture experience and together have invested in more than 80 companies across the technology spectrum. The partners at August Capital were the earliest investors in a number of ground breaking technology companies including Microsoft, Intuit, Seagate, Silicon Image, Sun Microsystems, Compaq, Symantec, Sybase, Atheros, Postini, Cobalt, shopping.com, PayCycle, Grand Junction and many more. August Capital is located in Menlo Park, California. For more information, please visit: www.augustcap.com.

Emily Attwood is Managing Editor of Athletic Business.