Source: Brock International Boulder, Colo.-According to recent statistics reported by the Centers for Disease Control, emergency room visits for sports- and recreation-related traumatic brain injuries, including concussions, has increased among youth by 60 percent during the past decade. While parents, organizations, coaches and athletes debate the need for specialized helmets or harsher penalties on players who tackle above the neck, Brock International prevents concussions by starting with the playing field itself. "More comprehensive education, better technique and treatment immediately following traumatic brain injuries is essential," says Brock CEO Dan Sawyer, whose shock pad and drainage layer used underneath synthetic turf playing fields reduces the likelihood of traumatic brain injury by up to 50 percent. "We can also prevent more concussions by starting from the ground up and building safer fields that enhance playing characteristics and speed." A growing number of teams understand this thinking, like the University of Oregon Ducks. The 2011 Rose Bowl and Pac-12 champions place a high value on the safety of its student-athletes. Their synthetic turf playing field, designed to maximize playability and safety, includes Brock's shock pad and drainage layer underneath the surface. The same is also true of Stanford University, Boise State and others interested in making the game as safe as possible. While concussions may occur in any sport or recreational activity, www.stopconcussions.com notes football is the number-one sport for this type of injury for players of all ages. A study commissioned by the NFL found that ex-pro players over age 50 were five times as likely as the national population to receive a memory-related-disease diagnosis. Recently, a group of former players filed a group concussion lawsuit against the NFL. Research firm BioMechanica LLC studied the estimated risk of head injury on synthetic turf surfaces with Brock underlayment and found the product reduces the likelihood of traumatic brain injury by up to 50%, provides the same G-Max and playability as a pristine natural grass field and mitigates field hardening over time. In evaluating Head Injury Criteria (HIC), also known as critical fall height, Sports Labs LLC found that Brock PowerBase offered significant improvement in HIC when compared to a turf field that featured a stone base. However, you don't have to sacrifice optimum playing field characteristics and speed for safety, thanks to Brock PowerBase. G-Max is an ASTM measurement used to determine the likelihood of a head injury. A well-maintained natural grass field reads about 90 - 110 Gs, and will deform under running loads between 4 and 8 mm. But natural grass fields are often overused, and high-performing, fast synthetic grass fields can be stiff and lack this level of impact absorption. While synthetic turf fields constructed with pads or e-layers underneath provide greater safety, they can feel unnaturally bouncy or too soft, which leads to greater player fatigue. Brock PowerBase has engineered an effective solution. The average G-max rating of a field constructed over PowerBase is 95-100 GS - the same as a professional-level, perfectly maintained natural grass field - without being too soft. About Brock International Brock International is the leader in performance-base systems for synthetic turf. With over 20 million square feet of Brock Performance Base in play underneath athletic fields worldwide, the company engineers the best, safest and most sustainable playing surfaces in the world for athletes at all levels. Brock has handled hundreds of successful installations for clients ranging from NFL teams and major universities to community parks. In October 2011, Brock became the first company in the industry to have a Cradle to Cradle Certification for its combined drainage and shock pad product. Offering the only product in the market that can be closed-loop recycled, the company's technologies reduce the overall energy cost of constructing a field by 50 percent. Made in an ISO- and TS-certified manufacturing facility of 100 percent recyclable and nontoxic material, Brock PowerBase is certified to the world's most stringent environmental standards. Visit www.brock-international.com to learn more.
- by Michael Popke
- January 2012
Proven fitness and wellness services executive to drive next stage of expansion; replaces interim CEO W. Edward McConaghay as the company continues its industry leading innovation in virtual group fitness solutions.read more
Source: Madison Area Sports Commission
(MADISON) The Madison Area Sports Commission (MASC) is proud to welcome USA Climbing 2015 American Bouldering Series (ABS) National Championships to Madison. The events that will take place over two weekends in mid-February beginning with the Open National Championship on February 6-7th followed by the Youth National Championships from February 13-15th, 2015. Both events will be held at Monona Terrace Community and Convention Center.
CANTON, Mass. – January 28, 2015 – Today, Reebok issued a bold challenge to the world to “Be More Human” with its new, fully-integrated marketing campaign, continuing the global fitness brand’s mission to change how people perceive and experience fitness. “Be More Human” goes beyond a campaign or a tagline; it’s a rally cry to live up to your full potential. This unique point of view is embodied in the brand’s new symbol, the Reebok Delta. The three sides represent the physical, mental and social change that comes through living a fitness lifestyle.read more
Source: Ephesus Lighting, Inc.
SYRACUSE, NY & MINNEAPOLIS, MN., JANUARY 28, 2015 -The New Minnesota Stadium, home of the Minnesota Vikings, will illuminate the field with high performance LED stadium lights from Ephesus Lighting, Inc., the leader in providing LED lighting solutions for sports facilities. According to Mike Lorenz, President of the Syracuse-based company, and Mark Wilf, Owner/President of the Vikings, the facility becomes the first new stadium to announce construction with LED lighting.read more
Woodinville, WA — January 26, 2015 — Precor®, a leading home and commercial fitness equipment manufacturer, today unveiled the Precor Coaching Center, a new destination for information and tips tohelp fitness professionals and exercisers optimize their workouts, and ensure operators get the most value out of the company’s equipment. This regularly updated premium content is available now online at http://www.precor.com/en-us/coaching-center.read more
Source: Aspen Institute
Washington, DC, January 26, 2015– Over the past two years, the Aspen Institute has convened more than 250 thought leaders in 10 roundtables and other events around the nation, identifying strategies that can address barriers limiting access to early sport activity that fosters the development of healthy children and communities. A range of barriers were explored, including rising costs of organized youth sports, the loss of casual play, and the concussion crisis.read more
Source: American Council on Exercise
SAN DIEGO Jan 26, 2015 – Overwhelming interest in the American Council on Exercise's (ACE) Ash Hayes Scholarship, launched in September 2014, inspired the nonprofit to double its commitment to 50 scholarships to be awarded to aspiring health and fitness professionals who possess a passion for working to eliminate the childhood obesity epidemic.read more
New Solutions Provide Fans With One of the Most Reliable, Highly Secure Wireless Experiences in the NFLread more