Source: Pivotal 5 Inc. CHICAGO, IL, September 12, 2012 - Pivotal 5, an industry leader in wellness and handheld fitness products announces the purchase of fitness brand Kettleworx, the dominant brand in kettlebell training. The acquisition came after Pivotal 5, Inc had been long-time partner with Kettleworx in both product supply and retail distribution.

"The growing popularity of kettlebell training is evident; we saw the opportunity to take the category leader and continue to expand the brand popularity and penetration through our existing channels," says Adam Schumacher, Pivotal 5 President & CEO. "The addition of Kettleworx is consistent with our growth strategy and company objectives."

"This acquisition provides a great opportunity to create synergies with our existing business that will be beneficial to both companies," according to Dave Rossi, Pivotal 5 COO. "We expect these synergies to have an immediate impact across Operations, Sales and Marketing throughout our brand platform.

The Kettleworx brand is currently marketed through television advertising and available at www.kettleworx.com or retail stores nationwide. The Kettleworx brand will be managed from Pivotal 5's Chicago corporate headquarters. Terms of deal were not disclosed. The Peakstone Group acted as exclusive financial advisor to Pivotal 5 Inc in connection with this transaction. About KettleWorx Kettleworx, the global leader in kettlebell fitness, is designed for men and women of all fitness levels and is fun, fast and effective. Kettleworx is the only complete fitness program based entirely on kettlebell training instruction. It is a personal training system that turns your body into the ultimate fitness machine, moving in 3 dimensions for more effective whole body workouts. By combining Cardio plus Core plus Resistance training you're toning muscle head-to-toe and eliminating fat to lose weight. About Pivotal 5 Inc. Pivotal 5, located in Chicago, IL since 2002, is an industry leader and trendsetter in wellness and handheld fitness products. They have built a talented, competitive infrastructure focusing on innovative brand/product development, direct to consumer product supply and retail distribution. Pivotal 5 owns national brands Rejuvenation | Prevent + Perform + Recover, Natural Fitness and Kettleworx while licensing other well-respected fitness brands. Pivotal 5 products can be found at national retailers and online at their respective websites.

Emily Attwood is Managing Editor of Athletic Business.