Source: PlayOn! Sports

ATLANTA and SAN BRUNO, Calif. (August 23, 2012) - PlayOn! Sports (PlayOn), the nation's largest rights holder, producer, distributor, and aggregator of high school sports events, announces a partnership with YouTube, the world's largest online video community, to become the site's leading provider of high school sports programming. As part of the partnership, PlayOn will produce more than 1,500 full-length live sporting events a year as well as extensive packages of clips and highlights.

"We are thrilled to partner with YouTube to engage fans with the high school sports they love," said Bo LaMotte, executive vice president of distribution at PlayOn! Sports. "PlayOn's volume of content together with YouTube's extensive online community will provide high school sports fans unprecedented access to athletes, teams and games from schools across the country."

Over the next year, PlayOn will provide both regular season and playoff games including more than 550 football games, 500 basketball games and 450 other sporting events, including volleyball, wrestling, baseball, soccer, softball, track and field, among others. PlayOn will also provide YouTube more than 150 highlights clips each month of the best high school action.

"High school sports is the largest sports market in the country with nearly 60 million self-professed high school sports fans," said Frank Golding, Head of YouTube Sports, North America. "Partnering with PlayOn allows YouTube to showcase the passion and excitement of high school sports as well as provide an extensive library of content to our community of sports fans."

PlayOn will provide content from across its wide network of current high school sports productions, currently covering sports in 22 states and growing. The events and highlight clips will be available on the PlayOnNetwork YouTube channel.

Football coverage kicks off this Friday, August 24, 2012 with live game coverage from around the nation, including California, Florida, Georgia, Illinois, Tennessee, Alabama, Oregon, Washington, and Connecticut.

PlayOn! Sports is the largest rights holder, producer, and aggregator of high school sports events distributed across television, the Internet, and IP-video enabled mobile devices. By combining State Athletic Associations' postseason content with the regular season events of member schools, PlayOn provides marketers with a unique multi-media platform solution to reach teens, young adults and families. PlayOn is headquartered in Atlanta, Ga., with offices in the Southeast, Midwest and California. For more information, contact PlayOn! Sports at info@playonsports.com, or visit www.playonsports.com.

YouTube is the world's largest online video community, allowing millions of people to discover, watch, and share original videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original-content creators and advertisers large and small. YouTube, LLC is based in San Bruno, California, and is a subsidiary of Google Inc.

Emily Attwood is Managing Editor of Athletic Business.