Nampa, Idaho — Ford Idaho Center, the Treasure Valley’s premier entertainment complex which includes Ford Idaho Center Arena, Ford Idaho Center Amphitheater, Ford Sports Center, Ford Idaho Horse Park; is thrilled to announce the renewal of its naming rights partnership with Treasure Valley Ford Dealers Advertising Association. This 5-year extension is a celebration of past successes and a continued commitment to the future of our community.
The renewed naming rights agreement is a testament to the strong and mutually beneficial partnership over the past 10 years serving the fast-growing Treasure Valley and beyond. Treasure Valley Ford Dealers Advertising Association has partnered with Ford Idaho Center operator, OVG360, and finalized a naming rights extension through 2028. 
Treasure Valley Ford Dealers Advertising Association is committed to the mission “to make people’s lives better”. This agreement deepens the strong roots in the Treasure Valley while advancing its purpose “to help build a better world, where every person is free to move and pursue their dreams”.
"Now in our tenth year as the Naming Rights Partner of the Ford Idaho Center, your Local Idaho Ford Stores are proud to continue their support of an iconic venue that brings the Idaho community together to celebrate arts, entertainment, and more." Jim Sterk, Multi Store General Manager
The renewed partnership ensures Ford Idaho Center will remain a prominent presence in the heart of the Treasure Valley and remain a focal point for entertainment, sporting, and community events. “We at the Ford Idaho Center and OVG360 would like to thank the Ford team and their support of the venue. The Ford Idaho Center prides itself on being the premier entertainment venue in the Treasure Valley and beyond; it just makes sense to partner with the premier auto brand in the Treasure Valley. We are excited for the future and the continued growth of the partnership.” Andrew Luther, Ford Idaho Center General Manager.Ford Idaho Center has seen ever increasing growth including a competitive Horse Park seasons and RV Park Expansion, record setting Ford Idaho Center Arena shows like Kenny Chesney, Zach Bryan, Monster Jam and the 108th Snake River Stampede, and busier than ever Ford Amphitheater seasons; overall seeing more than a million visits in 2023.
About the Ford Idaho Center
The Ford Idaho Center is managed by OVG360 and is conveniently located off I-84 in Nampa, Idaho. The campus is home to the Ford Idaho Center Arena that holds a capacity of 12,000, the Ford Idaho Center Amphitheater that can hold up to 11,000, and the Ford Idaho Horse Park and Sports Center that has a capacity of 2,200, has 578 horse stalls, 44 full hook-up RV spots, 16 partial RV hook-ups, two covered riding arenas, and four open riding arenas. The Sports Center also offers a full restaurant and meeting space that is open to the public during select events and is also available as a rental space.
About OVG360 
OVG360, a division of Oak View Group, is a full-service venue management and hospitality company that helps client-partners reimagine the sports, live entertainment, and convention industries for the betterment of the venue, employees, artists, athletes, and surrounding communities. With a portfolio of more than 240 client-partners spanning arenas, stadiums, convention centers, performing arts centers, cultural institutions, and state fairs around the globe, OVG360 provides a set of services, resources and expertise designed to elevate every aspect of business that matters to venue operators. Service-oriented and driven by social responsibility, OVG360 helps facilities drive value through excellence and innovation in food services, booking and content development, sustainable operations, public health and public safety and more.
