Source: Spalding

BOWLING GREEN, KY - SPALDING®, a division of Russell Brands, LLC, and Gaston NA, Inc., have announced a licensing partnership to create SPALDING® branded wastepaper baskets. The Spalding trademark will appear on the wastepaper baskets, making these products truly part of the game.

Gaston NA, Inc., will launch the Wastepaper Basketball campaign with three separate models: the Street League, the Garbage Shot and the Crunch Time. The Street League has no backboard, whereas the Garbage Shot and Crunch Time are both equipped with an attachable backboard. An electric backboard edition will be ready for market by late 2012.

"Spalding is excited to join forces with Gaston NA to create such a fun product," said Gary Barfield, executive vice president, Russell Brands, LLC. "Whether you're playing in an arena, in your driveway, or just around the house, Spalding makes products that bring the game of basketball to you."

These new, unique sports novelty products will be available at local drug stores, sporting good stores and mass retailers across the country in the 4th quarter of 2012.

"To be aligned with an iconic brand like Spalding is an honor," said Doug Jensen, director and vice president of marketing and distribution for Gaston NA, Inc. "All three Wastepaper Basketball models are fun for adults and kids alike."

The wastepaper baskets will retail between $12.49 and $14.99, and will be available in both the US and Canada.

About Gaston NA, Inc. Gaston NA is a product development, marketing, and distribution company. It is the company philosophy that all its products, whether designed internally or provided by an external relationship will be produced based upon the cornerstones of utility, design, ecology, and quality. GNA endeavors to deliver the finest products at the right price for the consumer. Gaston NA, through its partners, distributes to supermarkets, drugstores, mass merchants, and club stores. Gaston NA, Inc. is a California Corporation. For more information visit www.gastonna.com or call (855) 972-2638.

Emily Attwood is Managing Editor of Athletic Business.