Source: Spalding

BOWLING GREEN, KY - Today Spalding®, a division of Russell Brands, LLC, and PIK Products, a company specializing in baseball training materials, announced a licensing deal for co-branded equipment. "PIK Products is proud to be partnering with Spalding and Dudley in an effort to create a full line of baseball and softball training and accessory items," said Louis Seeley, President of PIK Products. "We're looking forward to applying our brand of innovation to America's first baseball company."

The Spalding trademark will be used on baseball-related products including batting tees, nets, baseball and softball accessories, pitching machines, and baseball and softball training aids. "PIK is an established innovator in the baseball training market and we very much look forward to working with them," said Gary Barfield, executive vice president, Russell Brands, LLC. "We see this as an excellent opportunity to grow our presence in a popular and important sporting space."

Spalding plans to distribute PIK Products through baseball specialty accounts, team dealers, sporting goods dealers, mass merchants and e-commerce through PIK and Spalding. The products will range anywhere from $9.95 for smaller accessories to $189.95 for pitching machines and be available in both the US and Canada beginning October 2012.

About PIK Products Connecticut based PIK Products has been an innovator of baseball and softball training aids since 2001. PIK's products are proven to improve a player's ability at any age or level. The company started with the Swift Stik and has continued to develop training aids that are forerunners in its field, including both licensed and non-licensed products such as Hit-n-Stik, Power Trigger, EZ Tee, and Power Bandz. Products have been used for baseball and softball by most top collegiate programs and have garnered support from some of the game's most elite coaches.

Emily Attwood is Managing Editor of Athletic Business.