Source: Spalding

BOWLING GREEN, KY - SPALDING®, a division of Russell Brands, LLC, and PremiumBag, LLC, a company that provides cutting-edge, quality products in the premium and incentive industry, have announced a licensing partnership to produce duffel bags, sports bags, briefcases, backpacks, rolling bags, luggage and other promotional bags for the premium and corporate incentive category.

All promotional bags will feature the SPALDING® and True to the Game™ trademarks. The bags will be marketed as recognition, incentive and promotional gifts, as well as fundraising items. "By partnering with PremiumBag, LLC, we are able to offer Spalding products to a unique clientele," said Gary Barfield, executive vice president, Russell Brands, LLC. "The bags offer all types of organizations the opportunity to provide clients, customers, employees and others with quality products from a national brand they know and trust."

"Spalding is a brand that consumers have a great affinity for," noted Rich Schwartz, president of PremiumBag. "We are proud and honored to work with such an iconic brand and to be recognized for our expertise in designing and sourcing bags and luggage." PremiumBag, LLC, will distribute these SPALDING® branded products throughout the premium and incentive marketplace, which includes both corporate accounts for recognition and incentive gifts, as well as at retail.

About PremiumBag LLC. PREMIUMBAG is an award winning manufacturer of duffels, sports bags and specialty luggage products that are both functional as well as fashionable. Current licenses include Bob Mackie, Russell Athletic and Spalding. PremiumBag combines design with performance, functionality and durability to help enhance travel and everyday activities. For more information, please visit www.PremiumBag.com.

Emily Attwood is Managing Editor of Athletic Business.