Source: Technogym

SEATTLE-February 1, 2012-Technogym®, the global designer and manufacturer of equipment and solutions designed to help people achieve wellness in their lives through physical activity and Advantage Fitness Products (AFP), a full-service consultancy providing amenity focused fitness facility planning, design, supply, have announced a strategic partnership servicing select markets. The agreement establishes AFP's representation of Technogym's proprietary lineup of highly appointed, Italian designed and technology driven products, and will harness AFP's expertise in key industry verticals including Universities, Residential Property Development, Country Clubs, and selected Hospitality venues.

"We are very pleased to formalize our relationship with Advantage Fitness Products", said Ivo Grossi, Director of Sales for Technogym USA. "AFP's expertise and discerning client base coupled with our highly differentiated product offering and global strength represents a special fit for us in the North American Market". AFP will work to extend the rapid growth and exposure of Technogym in the United States and its specialized line of equipment, software, and industry leading design.

"We feel most fortunate to Partner with such an amazing global business leader. Technogym in many ways has and continues to define our industry. Their equipment designs are timeless, and the company's commitments to quality, innovation, and attention to detail are second to none. We will insure that our clients learn about what can be done when Fitness transcends into the broader idea of Wellness".

For a demonstration of Technogym products now available from AFP in the United States, please contact 888.895.0547 or via email at info@afproducts.com or visit www.AFProducts.com.

About Technogym Technogym, The Wellness Company, creates, designs, and manufactures innovative solutions to cultivate a person's physical and psychological wellbeing by enhancing one's quality of life through physical activity. Technogym USA, is headquartered in Seattle, WA. Founded in Italy more than 25 years ago, the company has grown to employ over 1,600 people at 13 branches worldwide. Technogym was the Official Supplier for the 2000 Sydney, 2004 Athens, 2006 Torino, the 2008 Beijing Olympic Games, the World Cup 2010 and will be the official fitness equipment supplier for the London 2012 Olympic Games. Additional information may be found by visiting the company's website at www.technogym.com.

About Advantage Fitness Products Advantage Fitness Products® is a leading provider of innovative fitness and wellness based solutions for amenity based facilities and private clubs. AFP offers expertise across multiple facets of the health & fitness industry, including facility design, supply and ongoing operational support. AFP's proprietary FitnessFacility.com provides a specialized fitness facility management tool that generates efficient and cost effective support for the needs of a wellness based amenity. The company's ADVANTAGE Line of commercial fitness accessories provide safe, stylish, and hygienic enhancement to any fitness environment. For more information visit AFProducts.com or call 888-895-0547.

Emily Attwood is Managing Editor of Athletic Business.