Source: USA Swimming

COLORADO SPRINGS, Colo. – USA Swimming today announced a new partnership with Competitor Swim, the leading manufacturer of lane lines and other swim products for competitions around the world.  The company will serve as the “Official lane line of USA Swimming” through 2016.

Competitor Swim will provide lane lines and the associated hardware for major USA Swimming championship events in 2014, 2015, and 2016, including the U.S. Olympic Trials for Swimming in Omaha, Nebraska.

”We’ve worked with Competitor Swim for many years and we couldn’t be more excited to make this partnership official,” said USA Swimming Executive Director Chuck Wielgus. “Their products are world-class and are a perfect fit for USA Swimming as we always aim to provide the best conditions for our athletes at our events.”

“We like to pride ourselves on building quality lane lines in a timely manner, while providing excellent customer service,” said Brad Underwood, President of Competitor Swim. “Our lane lines have historically been used at so many USA Swimming events through the years.  It just made sense to forge an official partnership.  We are so excited to have a relationship with the organization responsible for growing our sport.”

As part of the partnership, USA Swimming will provide Competitor Swim marketing rights such as ads in Splash Magazine and marketing opportunities with Deck Pass, USA Swimming’s official mobile application.

About USA Swimming
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As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000-member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games, and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success. For more information, visit www.usaswimming.org.