Source: WhiteWater 

Clients all over the world ask for FlowRider® by name, craving the experience of a surfer lifestyle. WhiteWater takes pride in understanding the consumer market to create the latest innovations end-users truly want. By acquiring the FlowRider® product line, WhiteWater is ready to share the perfect wave with the world.

WhiteWater is excited to announce the acquisition of WaveLoch’s innovative, award winning line of products including FlowRider®, FlowBarrel®,  FlowCurl®, Flow House, Wave-in-a Box, and WaveOz®. Previously, WhiteWater had been the exclusive worldwide licensee of WaveLoch’s FlowRider® business. This marks the third acquisition in the past two years for WhiteWater.

Wave Loch founder, Tom Lochtefeld will continue to market the WaveHouse and work on his surf pool business. Aquatic Development Group will continue to be the exclusive marketer and manufacturer of the FlowRider product line in the U.S. and eastern Canadian market.

In making the announcement, WhiteWater President & CEO Geoff Chutter noted, “We are not only adding another ORIGINAL product to the WhiteWater portfolio but also adding the creative talents of another ORIGINAL waterpark pioneer to the family”.

WhiteWater’s goal is not just about creating a collection of great products, but forming an invaluable team of people with amazing talent and skills.

“We are tremendously excited about the momentum this addition brings to WhiteWater’s innovative group of companies”, said WhiteWater’s Marshall Myrman who will head the FlowRider and Waves business unit. “Keep your eyes on the horizon”, he said, “because the best flowboarding is yet to come!”

About WhiteWater
WhiteWater brings the fun as The ORIGINAL Waterpark & Attractions Company in two splashy ways; the first is just that - being first. In 1980, WhiteWater dove in feet-first; growing from a successful waterpark operation into a thriving designer and manufacturer of waterpark attractions, we've been making waves ever since.

But ORIGINAL is also about being seriously fun and innovative! It's about thinking outside-the-pool; taking time to play, creating the newest, coolest attractions; not being afraid to be different and to take risks; and most of all, supplying the most memorable, WOW-that-made-my-day experiences in the world!

About FlowRider®
FlowRider has become the “go to” product over the last 10-15 years in the waterpark industry, a mainstay in Royal Caribbean’s fleet of cruise ships, an anchor for food and beverage operations via Flow House, and a prime product for municipalities, hotels, and even private residences! With 180+ installations and growing, FlowRider, and its’ “flow-family” of derivatives, have become synonymous with the term sheet wave, and our never ending goal is for the legacy of the FlowRider to live on forever. In this quest, WhiteWater has acquired the technology and trademarks to take the sport of flowboarding to new heights and make sure the not so simple act of riding a wave, can be enjoyed and achieved anywhere on our joyous planet.

 

Emily Attwood is Managing Editor of Athletic Business.