Are Your Waivers Crystal Clear?
Thanks to ambiguous language, a facility's release did not bar a lawsuit in a recent California case.
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Award-Winning Medical Fitness
The HealthStyles hospital wellness center turns a profit by offering medically based fitness programs that are popular and results-driven.
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Beyond the "Big Three"
Three pieces of cardio equipment are expected in any fitness facility: treadmills, ellipticals and cycles. These are considered the big three of cardio equipment, and your fitness center should have at least two of them.
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Creating a "Go-To" Website
How your facility can use readily available online resources to serve current members and attract new ones.
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Crossing Cultural Borders
Being respectful to different nationalities and ethnicities can help create a unique atmosphere in your fitness center, boost membership sales and give you a competitive edge.
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Effective Teaching for Fitness Success
Researchers have studied how people learn new motor skills. Apply their conclusions to help clients succeed.
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Fitness Q & A
How can fitness centers reduce the risk of MRSA? Will intense workouts impair fertility? Does vinegar 'burn' fat?
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Leaks in the Franchise Bubble
The failure of some franchises is inevitable, and welcome news for independent facility owners.
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Maximizing Personal Training Profits
Creating a solid plan can help you increase personal training evenue at your facility. Get your whole staff involved, offer a variety of training options, and educate your members through orientations and seminars.
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Meet the Experts: Spanning the Life of Equipment
Three experts discuss how long your equipment should last, how to maintain it and when to realize it's time for a change.
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Research Update: Getting to the Core
Studies have challenged common conceptions about core training.
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Serve, Don't Sell
Nothing turns off a customer faster than a hard sell. And, while ours is a service industry, many in this profession mistakenly believe that pushing for the sale is the best way to raise membership numbers.
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The 'Issue' Is Marketing & Sales
The 'solution' is to understand the benefits of marketing, clarify your marketing direction and reap the sales and retention benefits of your marketing investment.
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The Right Balance
Adding a balance center to your facility can help address an important need in the older adult community.
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The Sales Process: From Leads to Members
The three stages of membership sales take individuals from leads to prospects to members.
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