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In This Issue - February 2009

Digital Issue

 

Table of Contents

A Primer on Buying, Selling Used Fitness Equipment
Ready to buy or sell used fitness equipment? Find out what suppliers have to say about how they acquire used equipment, and what the pieces go through before being offered for sale again.
Employee Advances from Part-Time Instructor to Multi-Tasking Manager
Brenda Steger has grown from a part-time instructor into a multi-tasking manager.
Fitness Centers Must Modify Marketing Strategies to Reach Multicultural Clientele
The dream of a global village is now a reality. Fitness centers need to research and possibly modify their marketing strategies to effectively reach a multi-cultural clientele.
Keeping Members Happy During Peak User Times
Do you have lines of people waiting to use your cardio equipment during peak times? Here's how other fitness centers deal with this issue.
Rock-Climbing Facility Also Caters to Non-Climbers
Yosemite Fitness, known for its rock climbing programs, also offers equipment and programs for youth and the non-climber.
Successful Marketing Techniques for Growing Personal Training Programs
Four fitness facilities use four successful marketing techniques for growing their personal training programs.
Tech-Savvy Marketing Can Boost a Fitness Facility's Profile
Taking advantage of Internet services such as blogs, networking sites and email can help your fitness center with its marketing and sales efforts.

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