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In This Issue - January 2008

Digital Issue

 

Table of Contents

Ageless Marketing
Use words that stir emotion, and develop a marketing tool kit to attract older members to your fitness center.
Buffalo Schools In Midst of $1 Billion Reconstruction Project
Buffalo schools — and their athletic facilities — are in the midst of a massive $1 billion reconstruction project.
Demand for Customization Expands Locker Options
Technological innovations and a demand for customization mean more locker choices may be in store.
Female Golfer On Mixed-Gender Team Tees Off On Mass. Athletic Association
A female member of a mixed-gender golf team tees off on the Massachusetts Interscholastic Athletic Association.
Fitness Q & A
Does ribose improve performance? Can strength training produce an increase in the number of muscle fibers? Does green tea reduce the risk of cardiovascular disease or cancer?
Fitness: Whose Responsibility Is It?
As a fitness facility operator or staff member, just how much of a responsibility do you have to ensure that your members are using your facility and getting the most from their memberships?
Functional Floors for Outdoors
There are many options when considering surfaces for your outdoor areas, including those that are safe, comfortable and stylish.
Funding for New Rec Centers Attached to Orlando Arena Deal
Funding for five new community rec centers was attached at the last minute to a new Orlando Magic arena deal.
High-Tech Scoreboards and Video Displays Finding Favor In High Schools
High-tech scoreboard and video display concepts are racking up points among high schools.
Insurance for the Unexpected
Sometimes, no matter how great the coverage is, insurance isn't enough to pull a fitness facility through hard times.
Locker Room Essentials
Forget the extra amenities! Do you have enough of the "required" elements in your locker rooms? ACSM provides basic standards and guidelines, and other fitness facility operators share what they use to gauge their locker room needs.
Marching Bands Poking Fun At Opponents Push Boundaries
Rice University's Marching Owls Band often targets opponents with satire set to music, but who's to say what's appropriate?
Media Expert Helps Student-Athletes Talk to Reporters
Media trainer Keven Long helps student-athletes practice talking to the media.
Meet the Experts: Water for the Mind and Body
Aquatics experts explain how new programs help people of all ages and fitness levels to get more from aquatics programming.
Memberships: It's All About the Numbers
Get out your calculators to determine how many memberships your fitness center needs to sell.
Missouri Administrators Find Trouble After Requesting Names for Gym
Hickman High School administrators in Columbia, Mo., inadvertently added to their troubles when they asked for suggestions to name the school gym.
Outdoor Skating Facility In Indiana Takes Scandinavian Turn
A new outdoor ice skating facility in northern Indiana takes a Scandinavian turn.
PEP Grants Help Hundreds of Schools Develop Programs and Facilities
The popular PEP grant program has allowed hundreds of school districts to re-energize P.E. programs with new equipment and specialized training.
Prerecorded Music Gets Fans Moving During Games
As prerecorded music gets fans moving during games, some stadiums are experiencing movement, too.
Research and Planning Pay Off
The fitness center at the University of Kansas offers many unique features, and is the result of years of thought and planning.
Research Update: Show Me the Treadmill!
Studies measuring the effectiveness of cardio equipment reveal that the tried-and-true treadmill is still tops.
Serving Members with More than Fitness
Your members come to your fitness center for much more than a workout — they come to feel welcome and at home.
Small Space Solutions
With some planning, your fitness center's small-space problems can be transformed into big-time solutions.
Tax Exemption for Ohio's Nonprofit Fitness Centers Draws Ire
A tax exemption offered to Ohio's nonprofit fitness centers draws fire from just about everybody.
The 'Issue' Is Facility Design
The 'solution' is to comply with written organizational standards and guidelines, as well as the suggestions and lessons learned from other industry professionals and suppliers.
The Psychology of Sports Injury
Working with injured athletes takes patience, knowledge and understanding.
There Are Many Ways to Achieve the Benefits of Field Aeration
The benefits of field aeration are well understood, though there are many different ways to achieve them.
You Have Identified a Risk -- What Now?
Managers have a lot to consider when determining the best course of action to minimize potential risks.

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Issues from 2008

 
January 2008 Issue of Athletic Business
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February 2008 Issue of Athletic Business
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March 2008 Issue of Athletic Business
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April 2008 Issue of Athletic Business
April
May 2008 Issue of Athletic Business
May
June 2008 Issue of Athletic Business
June
 
July 2008 Issue of Athletic Business
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August 2008 Issue of Athletic Business
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September 2008 Issue of Athletic Business
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October 2008 Issue of Athletic Business
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November 2008 Issue of Athletic Business
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December 2008 Issue of Athletic Business
December
 


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