• Super Bowl Ticket Prices Drop After State Teams Exit

    by A.J. Perez January 2017

    Super Bowl ticket prices dropped by about 25% on the secondary market with the Houston Texans and the Dallas Cowboys falling in the divisional round of the playoffs.

  • Seven Ways to Engage Fans and Drive Ticket Sales

    by Sarah Taylor January 2017

    In the ever-changing landscape of collegiate athletics, engaging fans has become more important than ever. There are countless ways for fans to consume sports content, and sports marketing administrators have to develop creative promotions to engage their fanbase in order to drive attendance. With a thoughtfully crafted campaign, sports teams can build relationships with fans and keep their stands full even while competing with the wide variety of entertainment options at fans' fingertips.

  • Knowing When to Seek Marketing Help — and from Whom

    by Rob Bishop December 2016

    If you read this column on a regular basis, you know that we've been in business for a long time. And over the years, I'd like to think we've tried just about everything when it comes to advertising and marketing: billboards, direct mail, email, social media, TV, radio and member-referral programs. Some things were successful, and some weren't. Some things worked great the first time and not so great the second or third time.

  • Cubs Season Ticket Prices Set to Surge

    by Anna Marie Kukec December 2016

    Chicago Cubs fans have found the road to the World Series is paved with high ticket prices, and next year won't be any different. Season ticket holders are seeing increases of 6 percent to 31 percent for 2017.

  • Cultivating Corporate Membership Programs

    by Rob Bishop December 2016

    I'm not sure there is a health club out there that doesn't target local businesses with offers of a corporate membership for their employees. Some employers simply want to add such memberships to their checklist of employee perks while others are truly interested in improving the health and wellbeing of their workers.

  • Companies Prepare for Expected Surge in Sports Gifts

    by Daniel Uthman November 2016

    In Frazeysburg, Ohio, there is 560,000 square feet of floor space piled three stories high with virtually every piece of sports memorabilia and team-branded products a fan could want.

  • Minnesota Stadium Leaders Get Free Seats

    by Rochelle Olson November 2016

    Taxpayers covered almost $500 million of the $1.1 billion cost of the stadium, but the public cannot find out who gets those 36 suite seats each game. The Minnesota Sports Facilities Authority (MSFA) members decline to say who joins them for complimentary food, beer and, in some cases, free parking in the same lot reserved for Vikings players and coaches.

  • World Series Loss Still Financial Windfall for Cleveland

    by Michelle Jarboe November 2016

    At downtown hotels, occupancy and rates spiked. On the afternoon of game seven, Burke Lakefront Airport was so packed with private planes that air-traffic controllers had to send incoming baseball fans to other airfields.

  • Big Ten’s Friday Night Turf Invasion

    by Emily Attwood November 2016

    Tuesday’s Big Ten announcement that it will add six prime-time Friday games to its schedule has been met with strong reactions from football fans and athletics administrators, and not many are excited about the decision. From high school associations who see the Friday night games as an invasion of their turf to member colleges who view the games as a logistics nightmare — not to mention the general fan opinion that the move represents an egregious money grab — the reactions have been swift and loud.

  • Breaking Down Cost of Wisconsin's GameDay Broadcast

    by Pat Schneider November 2016

    All told, UW-Madison will absorb $6,262 in expenses for hosting the cable sports giant's pre-game show that ESPN said drew a telecast audience of 1.7 million viewers.