• MLB-Sponsored Event Supports Girls in Baseball

    by Thom Loverro April 2017

    Last weekend in southern California, young girls gathered for an event sponsored by Major League Baseball that validated their passion for baseball.

  • NBA Launches “Time Out Tips” for Earth Day

    by Courtney Cameron April 2017

    This Saturday is Earth Day, and the National Basketball Association is launching an online and in-arena campaign aimed at promoting energy-use reduction in collaboration with the National Environmental Education Foundation.

  • High School's Trademarking Nets $18K Over Four Years

    by Gordon Engelhardt April 2017

    Several years ago, Mater Dei High School recognized that many vendors were making money on the Mater Dei name and logo. So, In 2010, Mater Dei went through the trademarking process.

  • MLB's Manfred Hopes Indians Will Drop Chief Wahoo Logo

    by Spokesman Review April 2017

    MLB Commissioner Rob Manfred has been in talks with Indians owner Paul Dolan about abolishing the divisive Chief Wahoo logo, which has sparked debate for decades.

  • GNC Ties to U.S. Track Charity Scrutinized

    by Brent Schrotenboer March 2017

    In December, nutritional supplement company GNC declared itself to be "One New GNC," helping reboot a brand that has become a staple of shopping malls across the nation.

  • Cultivating Corporate Membership Programs

    by Rob Bishop February 2017

    I'm not sure there is a health club out there that doesn't target local businesses with offers of a corporate membership for their employees. Some employers simply want to add such memberships to their checklist of employee perks while others are truly interested in improving the health and wellbeing of their workers.

  • Academy Students Create Parks and Rec Marketing

    by Kevin Trevellyan February 2017

    Idaho Falls Department of Parks and Recreation personnel collaborated with Compass Academy students to create marketing campaigns for the department's programs and services.

  • Seven Ways to Engage Fans and Drive Ticket Sales

    by Sarah Taylor January 2017

    In the ever-changing landscape of collegiate athletics, engaging fans has become more important than ever. There are countless ways for fans to consume sports content, and sports marketing administrators have to develop creative promotions to engage their fanbase in order to drive attendance. With a thoughtfully crafted campaign, sports teams can build relationships with fans and keep their stands full even while competing with the wide variety of entertainment options at fans' fingertips.

  • Knowing When to Seek Marketing Help — and from Whom

    by Rob Bishop December 2016

    If you read this column on a regular basis, you know that we've been in business for a long time. And over the years, I'd like to think we've tried just about everything when it comes to advertising and marketing: billboards, direct mail, email, social media, TV, radio and member-referral programs. Some things were successful, and some weren't. Some things worked great the first time and not so great the second or third time.

  • Big Ten’s Friday Night Turf Invasion

    by Emily Attwood November 2016

    Tuesday’s Big Ten announcement that it will add six prime-time Friday games to its schedule has been met with strong reactions from football fans and athletics administrators, and not many are excited about the decision. From high school associations who see the Friday night games as an invasion of their turf to member colleges who view the games as a logistics nightmare — not to mention the general fan opinion that the move represents an egregious money grab — the reactions have been swift and loud.