RECENT ARTICLES
  • Fitness Marketing: Get Your Message Across In 10 Seconds or Lose

    by Ken Robbins August 2017

    Fitness experts know that the “five-second rule” is bunk – if you drop your food on the floor, it’s best to just let it go (we probably didn’t need an actual study for this, but there you have it). But in the world of marketing, the 10-second rule is very real. Ten seconds is the average amount of time a user will stay on a website before clicking to something else.

  • Tough Mudder Debuts Bootcamp Gym Franchise

    by Courtney Cameron August 2017

    Tough Mudder has made a significant step toward extending the brand beyond races and challenges with the opening of its first franchise gym location, Tough Mudder Bootcamp.

  • Notes from the 2017 IDEA World Fitness & Nutrition Expo

    by Courtney Cameron August 2017

    The 2017 IDEA World Fitness & Nutrition Expo was held July 20 at the Las Vegas Convention Center, where 14,000 fitness professionals and enthusiasts gathered to soak in the latest trends — from workout gear and diet supplements to in-gym data tracking technology.

  • How To Get Branding Input From Stakeholders

    by Courtney Cameron August 2017

    In the expanding marketplace of recreational fitness, branding becomes an important part of an entity's business vision and vision of self. How can you get consumers to not only identify your brand, but identify with your brand? From public-access idea walls to stakeholder retreats, companies are exploring the many available mechanisms for finding out what the consumer wants — and what they want to be. Branding is more than just a marketing strategy; it's a celebration of space and identity that culminates in an immersive experience for the end user.

  • Foursquare Analyzes 2017 Gym Membership Trends

    by Courtney Cameron July 2017

    In a recent report, Foursquare analyzed data from more than 50 million gym users from around the globe. The numbers show that, while the fitness industry is experiencing a prolonged period of growth, users are experimenting with which types of fitness works best for them.

  • Fans React to the ‘Largest Little Caesar in the World’

    by Courtney Cameron July 2017

    On Tuesday, the Detroit Red Wings posted aerial photos to the team Twitter and Facebook pages showing the progress of a 243-foot-tall Little Caesars logo being painted on the roof of the new arena — making it the “largest Little Caesar in the world,” according to the post.

  • Minnesota Fans, Athletes Decry Arena Naming Deal

    by Jim Souhan July 2017

    This week's complaint from the long-beleaguered is that honorable old Mariucci Arena will be renamed The 3M Arena at Mariucci. The local company will pay $11.2 million over 14 years for the naming rights.

  • How Brands Break Through to Millennials

    by Jason Scott July 2017

    Much ink has been spilled about millennials — the generational cohort born roughly between the early 1980s and the late '90s — and for good reason. According to the Pew Research Center, millennials surpassed baby boomers as the largest living generation in the United States last year, boasting 75.4 million members. And their influence transcends mere head counts. Millennials spend about $600 billion domestically each year and are projected to command more than $1.4 trillion in annual purchasing power by 2020.

  • Opinion: MLB Trails Other Leagues in Marketing Stars

    by Ronald Blum July 2017

    Bryce Harper, Mike Trout and Aaron Judge have become the face of baseball as a gleaming, modernist ballpark and a city known for its Latino culture host the All-Star Game for the first time. After decades of falling behind, the sport finally has stepped up its national promotion.

  • Vikings Begin Marketing Development Near Team HQ

    by Nicole Norfleet June 2017

    The Vikings officially announced their marketing launch for the development that they expect will evolve into 3.25 million square feet of offices, retail, residential and hospitality complexes.