RECENT ARTICLES
  • Ravens Postpone Orig3n DNA Day

    by Courtney Cameron September 2017

    Hours before the Baltimore Ravens’ home game against the Cleveland Browns on Sunday, the team called off a game-day promotion titled “Orig3n DNA Day.”

    In partnership with the consumer genetic testing company Orig3n, the team had planned to distribute free DNA test kits to approximately 55,000 fans entering M&T Bank Stadium.

    Recipients would then be able to complete a cheek swab and deposit the genetic material in boxes set up around the stadium to be analyzed for four different genes, including one claiming to assess athletic ability.

    Promotional material for the event read, “Purple and black are in your genes. Now find out what else is.”

    The event was red-lighted after the team received an inquiry from the federal government expressing concerns about Orig3n’s lab certifications.

    Maryland’s Department of Health was asked to defer the event after it was discovered that the company’s test processing labs have not obtained a certificate validating that the facilities meet regulations laid down by the Clinical Laboratory Improvement Amendments of 1988.

    In addition to questions over whether or not the company needs such a certification, concerns have been voiced over the claim that DNA testing can produce viable information about genetic predispositions to qualities such as athletic ability, as well as concerns over Orig3n’s privacy policy.

    According to Gizmodo, the privacy policy outlined in the terms and conditions distributed to fans included a clause allowing genetic information from the tests to be “shared anonymously with third parties at the company’s discretion.”

    Consumer protection litigator Joel Winston told Gizmodo, “If you show up at a game, you can bet Orig3n isn’t passing out its terms of service alongside cheek swabs. There’s not a concern for what this company is doing beyond passing out tests.”

    Despite these concerns, the team has expressed an intent to reschedule Orig3n DNA Day for a later date.

    In a statement to ESPN, the company said, "Since 2014, we have been helping people understand the links between their genes and how their minds and bodies work through our DNA tests and community events. We look forward to continuing our partnership with the Ravens."

  • New Product Roundup: Pool Dehumidifiers | Volleyball Equipment | Lighting

    by AB Staff September 2017

    New Product Roundup

  • Four Ways Upsells and Downsells Can Benefit Your Club

    by Joseph Arangio, CSC August 2017

    At its most basic level, a strategic upsell creates happiness, is complementary to the initial purchase and grows your revenue. Imagine offering a dedicated locker, with daily laundry service, at a boutique gym in a cosmopolitan setting. Now you’re really serving the needs of the busy executive clientele who refuse to haul sweaty gym gear around the city.

  • Snap Fitness Announces Partnership with Tim McGraw

    by Jackie Crosby August 2017

    Tim McGraw, the super buff country music star, is joining forces with Chanhassen-based Snap Fitness to open a line of fitness centers that reflect his music and workouts.

  • Pitt Among Final Bidders for Oakland Clubhouse

    by Courtney Cameron August 2017

    The Pittsburgh Athletic Association is seeking a buyer or development partner for its 124,000-square-foot Oakland clubhouse in an effort to resolve an accumulated $5 million in debt.

  • Building a Brand Around Your Business Image

    by Rob Bishop August 2017

    If you read business books and articles, you're bound to be familiar with "branding" — the idea that consumers can and should immediately recognize your business, its logo and what your business stands for. What's special about your company?

  • Fitness Marketing: Get Your Message Across In 10 Seconds or Lose

    by Ken Robbins August 2017

    Fitness experts know that the “five-second rule” is bunk – if you drop your food on the floor, it’s best to just let it go (we probably didn’t need an actual study for this, but there you have it). But in the world of marketing, the 10-second rule is very real. Ten seconds is the average amount of time a user will stay on a website before clicking to something else.

  • Identifying Operational Challenges as an Independent Club

    by Rob Bishop August 2017

    Because I write a column that often focuses on helping club owners and managers become more successful in their own clubs, everyone usually assumes that we have a great club (true) and are wildly successful (not necessarily true).

  • Tough Mudder Debuts Bootcamp Gym Franchise

    by Courtney Cameron August 2017

    Tough Mudder has made a significant step toward extending the brand beyond races and challenges with the opening of its first franchise gym location, Tough Mudder Bootcamp.

  • Notes from the 2017 IDEA World Fitness & Nutrition Expo

    by Courtney Cameron August 2017

    The 2017 IDEA World Fitness & Nutrition Expo was held July 20 at the Las Vegas Convention Center, where 14,000 fitness professionals and enthusiasts gathered to soak in the latest trends — from workout gear and diet supplements to in-gym data tracking technology.