RECENT ARTICLES
  • Tennessee Witnessing Turnaround in Season Ticket Sales

    by Ben Frederickson July 2014

    Handing $805 in cash through a ticket window at Neyland Stadium made Blake Gentry feel funny. “It kind of gives me the shakes a little bit,” he said. The 18-year-old from Cleveland, Tenn., remained pleased with his transaction after his nerves settled. “A diehard,” Lamont Gentry said of his son.

  • Jets Scrap Paper Season Tickets, Offer Attendance Perks

    by The Capital July 2014

    Other NFL clubs, such as the Broncos and Chiefs, already have gone to paperless access control systems. But as Seth Rabinowitz, the Jets' vice president of marketing and fan engagement said Tuesday: "Certainly we are the first to do this much."

  • Experts: Logo Redesigns Run Risk of Alienating Loyalists

    by Randy Tucker July 2014

    The University of Dayton Flyers' successful run in this year's NCAA men's basketball tournament prompted school officials to seek a stronger, more iconic logo design. MARSHALL GORBY / STAFF The University of Dayton is following in the footsteps of a long list of other schools and corporations who have redesigned their logos in an effort to expand their brands to new markets and consumers. UD's fresh logo is an effort to capitalize on the Flyers' successful run in this year's NCAA men's basketball tournament with the goal of opening the team to new fans and recruits across the country.

  • Dayton Moving Forward with New Logo Despite Criticism

    by David Jablonski July 2014

    "Horrible, ugly and bush league" were among the descriptions of the Flyers' new logo on social media. Recruits seem to like it. DAYTON - Some Dayton fans arrived early at Korporate Kasuals on Friday, eager to be the first to buy shirts or hats or even golf bags with the new Flyers logo. UD unveiled the logo at 1 p.m. That's also when the doors opened at the store. "I had people jiggling the doorknob at 12:30," said John Kelly, owner of Korporate Kasuals, on Saturday. "I was pleasantly surprised by how many people we had come in. We had a real positive reaction to it."

  • Lower Fees Double Basketball Sign-Ups at State Games

    by Kevin Carmody July 2014

    At this time last year, Kelley Stewart loved her life as a basketball coach, but didn't much like having her team comprised of several members of her Pine Creek girls' basketball team on the road, again.

  • Tech Upgrades Boost Sports Concessions Operations

    by Emily Attwood July 2014

    Improving the fan experience.
    Such has been the motive of nearly every major decision in sports venues as of late — premium seating and club areas, improved Wi-Fi connectivity, increasingly eye-catching LED video displays — it's all about creating an atmosphere that tops the comfort and convenience of watching a game at home in a way that no fan can resist.

  • Six Strategies for Selling Club Memberships

    by Rob Bishop and Barry Klein July 2014

    Let's take it as a given that most consumers assume that the process of buying a health club membership will be sales-intensive. Our entire industry has been painted as having high-pressure, lock-people-in-a-cubicle-until-they-sign methods, and consumers enter most clubs with their guard up, waiting for the hard sell.

  • Secondary Market Blamed for Low Season-Ticket Sales

    by MIKE CASAZZA, DAILY MAIL SPORTSWRITER July 2014

    West Virginia University football season ticket sales are as low as they've been in nine years, but the Mountaineers are working with, as opposed to against, a supposed obstacle to boost future sales.

  • Spooky Nook Sports Complex Plans Hotel, Restaurant

    by Tim Mekeel July 2014

    "This will be something to service (its) tournament participants," said Bob Krimmel, East Hempfield Township manager.

  • West Virigina to Revisit with Fan Experience Committee

    by Mike Casazza July 2014

    West Virginia's foray into the Fan Experience Committee was a success, so much so that the group of Mountaineer faithful will be called back again in August and November to keep the constructive conversations flowing.