• Opinion: College Sports Sponsorships Nauseating

    by Sam Venable May 2017

    In the football championship playoffs alone, we have the Northwestern Mutual Rose Bowl, the Capital One Orange Bowl, the AllState Sugar bowl, the Goodyear Cotton Bowl, the Chick-fil-A Peach Bowl and the PlayStation Fiesta Bowl.

  • NBA's Cavaliers to Wear Goodyear Logo Next Season

    by Tom Withers May 2017

    Officials from the Cleveland Cavaliers and Goodyear, the tire giant famous for its blimp, announced a multi-year corporate sponsorship in Cleveland on Monday. The winged-foot logo will adorn jerseys starting next season.

  • CFP Title Game to Get Super Bowl-Style Halftime Show

    by Spokesman Review May 2017

    The College Football Playoff is bringing a Super Bowl-style halftime show to the national championship game without bumping the marching bands.

  • Opinion: Is Live Sports Attendance Less Appealing?

    by Wes McElroy May 2017

    Last year, MLB attendance was down 1.1 percent while TV ratings were up for 29 clubs. The NFL saw a 2 percent increase last year in attendance, after seeing it dip by more than 2 million between 2013 and 2015, and according to CBS Sports, the average FBS college football crowd was down by less than 1 percent from 2015 after dipping the same the prior year. Only the NBA has seen consistent growth with three years of record attendance averaging 17,884 a game.Sure, these are only 1 percent dips per year, but where's this all headed?

  • Lonzo Ball Unveils $495 Signature Shoe

    by Spokesman Review May 2017

    Celebrity dad LaVar Ball reportedly had a problem getting a shoe deal from the Big 3 — Under Armour, Nike and Adidas — but he has developed a signature shoe for his son Lonzo, independently made by his Big Baller Brand.

  • Video: Bringing the CrossFit Games to Madison

    by Emily Attwood April 2017

    Last November, CrossFit announced that Madison, Wis., would host the 2017 Reebok CrossFit Games, ending the event’s seven-year stint in Los Angeles.

  • MLB-Sponsored Event Supports Girls in Baseball

    by Thom Loverro April 2017

    Last weekend in southern California, young girls gathered for an event sponsored by Major League Baseball that validated their passion for baseball.

  • NBA Launches “Time Out Tips” for Earth Day

    by Courtney Cameron April 2017

    This Saturday is Earth Day, and the National Basketball Association is launching an online and in-arena campaign aimed at promoting energy-use reduction in collaboration with the National Environmental Education Foundation.

  • High School's Trademarking Nets $18K Over Four Years

    by Gordon Engelhardt April 2017

    Several years ago, Mater Dei High School recognized that many vendors were making money on the Mater Dei name and logo. So, In 2010, Mater Dei went through the trademarking process.

  • Five Tips for Retaining New Club Members

    by Rob Bishop April 2017

    If your club is anything like mine, right about now you're wondering what happened to Stan who was always on the treadmill on Monday, Wednesday and Friday mornings at 6 a.m. Or perhaps you can't remember the last time you saw Nancy, who was always in the 10 a.m. cycle class. And wasn't the weight room more crowded last month?