RECENT ARTICLES
  • Seven Steps Toward an Effective Facility Branding Initiative

    by Paul Steinbach July 2016

    This article appeared in the July/August issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.

  • Olympic Movement More About Misery Than Majesty

    by Nancy Armour July 2016

    The squalor and sleaze that have engulfed the Rio Games cannot be what Pierre de Coubertin had in mind. Far from elevating the world through sport, the Games have instead illustrated everything that's gone wrong with the Olympic movement.

  • Evansville Eyes Dayton's Hold on NCAA 'First Four'

    by Daniel Allar daniel.allar@courierpress.com 812-464-7511 / @ECP_Allar July 2016

    Jason Sands wants to see if Evansville can wrestle away the “First Four” games of the NCAA men’s basketball tournament from Dayton, Ohio, which has hosted the opening portion of the Big Dance every year since the field expanded to 68 teams in 2011.

  • Despite Outcry, North Dakota Sticks With Name, Logo

    by Wade Rupard Forum News Service July 2016

    The University of North Dakota's new president has a message for the university's community and fans: The Fighting Hawks name and logo are here to stay.

  • U. of North Dakota Unveils New Logo

    by Paul Walsh June 2016

    The final piece in the rebranding puzzle snapped into place Wednesday when the University of North Dakota unveiled a new logo to go with its new nickname — replacing the one the NCAA said the school's sports teams couldn't use because it was insensitive to American Indians.

  • Broncos Allowed to Terminate Sports Authority Deal

    by Colorado Springs Gazette June 2016

    A federal judge has approved a request from the Denver Broncos to end the team's $55 million sponsorship contract with the bankrupt Sports Authority.

  • Proposal to Fund New Scoreboard with Ad Revenue

    by Tony LaRussa June 2016

    Money collected from businesses and organizations interested in advertising on North Allegheny School District property would cover the almost $500,000 cost of a new electronic scoreboard at Newman Stadium, according to a proposal before the school board.

  • U. of Buffalo to Implement Consistent Branding Strategy

    by Jay Tokasz June 2016

    The campaign moves away from a controversial "New York Bulls" initiative that featured "New York" more prominently than "Buffalo" on the uniforms of student-athletes and on playing fields and courts.

  • Exploring the Range of Sports Tourism Opportunities

    by Ernest Joyner and Andy Barnard June 2016

    This article appeared in the July/August issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.

    What is sports tourism? For those living in larger metropolitan markets, professional sports may come immediately to mind. For those in smaller, regionally based markets, regional youth tournaments might be the focus. While both interpretations are valid, there are many others, including Olympic facilities, water parks and extreme or unique sporting venues.

    From an economic perspective, the word tourism suggests a strong association with revenues and overarching economic benefits that reach far beyond the event's organizers. From our office in Colorado, we don't have to look far to find examples of all of these.

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  • U.S. Soccer's Copa Success Boosts Sport's Popularity

    by Martin Rogers June 2016

    Jurgen Klinsmann thinks the USA's dramatic run to the Copa America semifinals can provide a significant boost to the growth of soccer's popularity. Klinsmann, the U.S. head coach for the last five years, says he senses the team's successful revival after a difficult start to the tournament has captured widespread national buzz, which could be sustained into the future.