• GNC Ties to U.S. Track Charity Scrutinized

    by Brent Schrotenboer March 2017

    In December, nutritional supplement company GNC declared itself to be "One New GNC," helping reboot a brand that has become a staple of shopping malls across the nation.

  • Cultivating Corporate Membership Programs

    by Rob Bishop February 2017

    I'm not sure there is a health club out there that doesn't target local businesses with offers of a corporate membership for their employees. Some employers simply want to add such memberships to their checklist of employee perks while others are truly interested in improving the health and wellbeing of their workers.

  • Academy Students Create Parks and Rec Marketing

    by Kevin Trevellyan February 2017

    Idaho Falls Department of Parks and Recreation personnel collaborated with Compass Academy students to create marketing campaigns for the department's programs and services.

  • Opinion: Bo Jackson Could Be Baseball Marketing Gold

    by Thom Loverro January 2017

    Turns out Bo Jackson didn't know. He knows now. And Major League Baseball should enlist Bo to tell the next generation of Bo Jacksons what he knows now. What does Bo know? That he should not have played NFL football. That he should have just committed himself to Major League Baseball. That he would never allow his kids to play football.

  • National Lacrosse League Commish Wants Expansion

    by Budd Bailey January 2017

    The league has nine cities, five in the United States, and most of the continent's major metropolitan areas are not represented in the NLL.

  • Target Corp. Signs Marketing Deal with MLS

    by Kavita Kumar January 2017

    Target Corp. is trading in its racing helmets for soccer cleats. The Minneapolis-based retailer, which ended a 27-year sponsorship of IndyCar last year, is embarking on its biggest push ever into team sports. It's chosen to do so through soccer, a sport that is growing in popularity nationwide and especially resonates in the Twin Cities, where Minnesota United UFC is joining Major League Soccer this year. In a multipronged partnership, Target will announce Thursday that it has signed a three-year deal to be an official partner of Major League Soccer; will be a major sponsor of the local team, whose players will soon sport the company's trademark bullseye on its jerseys, and will be the official retailer for U.S. Youth Soccer.

  • Super Bowl Ticket Prices Drop After State Teams Exit

    by A.J. Perez January 2017

    Super Bowl ticket prices dropped by about 25% on the secondary market with the Houston Texans and the Dallas Cowboys falling in the divisional round of the playoffs.

  • Seven Ways to Engage Fans and Drive Ticket Sales

    by Sarah Taylor January 2017

    In the ever-changing landscape of collegiate athletics, engaging fans has become more important than ever. There are countless ways for fans to consume sports content, and sports marketing administrators have to develop creative promotions to engage their fanbase in order to drive attendance. With a thoughtfully crafted campaign, sports teams can build relationships with fans and keep their stands full even while competing with the wide variety of entertainment options at fans' fingertips.

  • Knowing When to Seek Marketing Help — and from Whom

    by Rob Bishop December 2016

    If you read this column on a regular basis, you know that we've been in business for a long time. And over the years, I'd like to think we've tried just about everything when it comes to advertising and marketing: billboards, direct mail, email, social media, TV, radio and member-referral programs. Some things were successful, and some weren't. Some things worked great the first time and not so great the second or third time.

  • Big Ten’s Friday Night Turf Invasion

    by Emily Attwood November 2016

    Tuesday’s Big Ten announcement that it will add six prime-time Friday games to its schedule has been met with strong reactions from football fans and athletics administrators, and not many are excited about the decision. From high school associations who see the Friday night games as an invasion of their turf to member colleges who view the games as a logistics nightmare — not to mention the general fan opinion that the move represents an egregious money grab — the reactions have been swift and loud.