• Five Tips for Retaining New Club Members

    by Rob Bishop June 2017

    If your club is anything like mine, right about now you're wondering what happened to Stan who was always on the treadmill on Monday, Wednesday and Friday mornings at 6 a.m. Or perhaps you can't remember the last time you saw Nancy, who was always in the 10 a.m. cycle class. And wasn't the weight room more crowded last month?

  • Team's 'Hourglass Appreciation' Promo Raises Eyebrows

    by Nick Parker June 2017

    Two years after the Orem Owlz scrapped their "Caucasian Heritage Night" promotion, minor league baseball in Utah is pushing the boundaries of ballpark promotions again.

  • Opinion: College Sports Sponsorships Nauseating

    by Sam Venable May 2017

    In the football championship playoffs alone, we have the Northwestern Mutual Rose Bowl, the Capital One Orange Bowl, the AllState Sugar bowl, the Goodyear Cotton Bowl, the Chick-fil-A Peach Bowl and the PlayStation Fiesta Bowl.

  • NBA's Cavaliers to Wear Goodyear Logo Next Season

    by Tom Withers May 2017

    Officials from the Cleveland Cavaliers and Goodyear, the tire giant famous for its blimp, announced a multi-year corporate sponsorship in Cleveland on Monday. The winged-foot logo will adorn jerseys starting next season.

  • CFP Title Game to Get Super Bowl-Style Halftime Show

    by Spokesman Review May 2017

    The College Football Playoff is bringing a Super Bowl-style halftime show to the national championship game without bumping the marching bands.

  • Opinion: Is Live Sports Attendance Less Appealing?

    by Wes McElroy May 2017

    Last year, MLB attendance was down 1.1 percent while TV ratings were up for 29 clubs. The NFL saw a 2 percent increase last year in attendance, after seeing it dip by more than 2 million between 2013 and 2015, and according to CBS Sports, the average FBS college football crowd was down by less than 1 percent from 2015 after dipping the same the prior year. Only the NBA has seen consistent growth with three years of record attendance averaging 17,884 a game.Sure, these are only 1 percent dips per year, but where's this all headed?

  • Lonzo Ball Unveils $495 Signature Shoe

    by Spokesman Review May 2017

    Celebrity dad LaVar Ball reportedly had a problem getting a shoe deal from the Big 3 — Under Armour, Nike and Adidas — but he has developed a signature shoe for his son Lonzo, independently made by his Big Baller Brand.

  • Video: Bringing the CrossFit Games to Madison

    by Emily Attwood April 2017

    Last November, CrossFit announced that Madison, Wis., would host the 2017 Reebok CrossFit Games, ending the event’s seven-year stint in Los Angeles.

  • NBA Launches “Time Out Tips” for Earth Day

    by Courtney Cameron April 2017

    This Saturday is Earth Day, and the National Basketball Association is launching an online and in-arena campaign aimed at promoting energy-use reduction in collaboration with the National Environmental Education Foundation.

  • Cultivating Corporate Membership Programs

    by Rob Bishop February 2017

    I'm not sure there is a health club out there that doesn't target local businesses with offers of a corporate membership for their employees. Some employers simply want to add such memberships to their checklist of employee perks while others are truly interested in improving the health and wellbeing of their workers.