Lightning to Spend $6M Teaching Hockey to Youths
by Mark Wolfenbarger September 2015
Growing up, Lightning owner Jeff Vinik played all of the major sports except hockey. So he wants 100,000 Tampa Bay area children to learn the skills he never did, including one that still eludes him: how to skate. Joined by team President Steve Griggs and executive director of community hockey development Jay Feaster, Vinik on Monday announced the Build the Thunder program from a patio overlooking Amalie Arena's Thunder Alley.
NFL Teams Creating Mini-Theme Parks to Lure Fans
by Dayton Daily News September 2015
Little kids bounce around on inflatables. Teenagers rock to a local band. Huge screens showing sports from around the country, and celebrities signing autographs. A fair or theme park? Try MetLife Stadium before an NFL game. Many hardcore NFL fans prefer watching at home or in sports bar, where they can watch multiple games on huge screens and keep track of their fantasy stats or gambling results. The league is trying to bring more people to stadiums by turning games into all-day events.
Illinois School District Considers Under Armour Deal
by Marie Wilson email@example.com September 2015
Head-to-toe Under Armour gear could be the Naperville Central High School athletic uniform of the future, but not until school board members get a variety of questions answered about a potential advertising agreement with the company.
'Grange Grove' a New Hot Spot for Illini Tailgaters
by Jordan Wilson Correspondent September 2015
From tents decked out with cookouts and coolers to live music and inflatable kids' attractions, Grange Grove sought to provide a fan environment that feels unique to Illinois, according to Brad Wurthman, associate director for marketing and fan development.
Another Local Franchise Bows Out of City's Fitness Market
by Tim Landis Business Editor September 2015
Nearly 1,300 members of the local Charter Fitness franchise are moving to FitClub of Springfield through an agreement announced Monday.
Corporate Partnership New Normal for Parks
by Spokesman Review (Spokane, WA) September 2015
The Idaho Parks and Recreation Board can't count on much state funding, so officials have been seeking creative ways to adopt corporate partners without allowing its natural havens to become crass playgrounds.
Temple Announces 10-Year, $30M Under Armour Deal
by Marc Narducci; Inquirer Staff Writer September 2015
Temple announced a partnership extension with Under Armour on Monday to continue providing uniforms, apparel and footwear for the university's 19 varsity sports teams.
Bills Surpass 60,000 Season Tickets, Honor Buyers
by News Staff report August 2015
To thank season ticket holders, a special 60k graphic that includes each account holder's name will be mounted in the tunnel at Ralph Wilson Stadium
Done Deal: Falcons to Play in Mercedes-Benz Stadium
by Tim Tucker; Staff August 2015
Shortly after Mercedes-Benz announced in January the move of its U.S. headquarters from New Jersey to metro Atlanta, a team of executives was dispatched to find ways to quickly make the company's presence known in its new home. "I sent them out fishing and they came back with a whale," Mercedes-Benz USA president and CEO Steve Cannon said Monday.
Ballpark Naming Deal Has 'the Palm Beaches' Proviso
by Joe Capozzi Palm Beach Post Staff Writer August 2015
The Houston Astros and Washington Nationals are about to turn their attention to selling the naming rights of the spring training stadium the teams will share south of 45th Street.