RECENT ARTICLES
  • How To Get Branding Input From Stakeholders

    by Courtney Cameron August 2017

    In the expanding marketplace of recreational fitness, branding becomes an important part of an entity's business vision and vision of self. How can you get consumers to not only identify your brand, but identify with your brand? From public-access idea walls to stakeholder retreats, companies are exploring the many available mechanisms for finding out what the consumer wants — and what they want to be. Branding is more than just a marketing strategy; it's a celebration of space and identity that culminates in an immersive experience for the end user.

  • Foursquare Analyzes 2017 Gym Membership Trends

    by Courtney Cameron July 2017

    In a recent report, Foursquare analyzed data from more than 50 million gym users from around the globe. The numbers show that, while the fitness industry is experiencing a prolonged period of growth, users are experimenting with which types of fitness works best for them.

  • Fans React to the ‘Largest Little Caesar in the World’

    by Courtney Cameron July 2017

    On Tuesday, the Detroit Red Wings posted aerial photos to the team Twitter and Facebook pages showing the progress of a 243-foot-tall Little Caesars logo being painted on the roof of the new arena — making it the “largest Little Caesar in the world,” according to the post.

  • Minnesota Fans, Athletes Decry Arena Naming Deal

    by Jim Souhan July 2017

    This week's complaint from the long-beleaguered is that honorable old Mariucci Arena will be renamed The 3M Arena at Mariucci. The local company will pay $11.2 million over 14 years for the naming rights.

  • How Brands Break Through to Millennials

    by Jason Scott July 2017

    Much ink has been spilled about millennials — the generational cohort born roughly between the early 1980s and the late '90s — and for good reason. According to the Pew Research Center, millennials surpassed baby boomers as the largest living generation in the United States last year, boasting 75.4 million members. And their influence transcends mere head counts. Millennials spend about $600 billion domestically each year and are projected to command more than $1.4 trillion in annual purchasing power by 2020.

  • Opinion: MLB Trails Other Leagues in Marketing Stars

    by Ronald Blum July 2017

    Bryce Harper, Mike Trout and Aaron Judge have become the face of baseball as a gleaming, modernist ballpark and a city known for its Latino culture host the All-Star Game for the first time. After decades of falling behind, the sport finally has stepped up its national promotion.

  • Five Tips for Retaining New Club Members

    by Rob Bishop June 2017

    If your club is anything like mine, right about now you're wondering what happened to Stan who was always on the treadmill on Monday, Wednesday and Friday mornings at 6 a.m. Or perhaps you can't remember the last time you saw Nancy, who was always in the 10 a.m. cycle class. And wasn't the weight room more crowded last month?

  • Video: Bringing the CrossFit Games to Madison

    by Emily Attwood April 2017

    Last November, CrossFit announced that Madison, Wis., would host the 2017 Reebok CrossFit Games, ending the event’s seven-year stint in Los Angeles.

  • NBA Launches “Time Out Tips” for Earth Day

    by Courtney Cameron April 2017

    This Saturday is Earth Day, and the National Basketball Association is launching an online and in-arena campaign aimed at promoting energy-use reduction in collaboration with the National Environmental Education Foundation.

  • Cultivating Corporate Membership Programs

    by Rob Bishop February 2017

    I'm not sure there is a health club out there that doesn't target local businesses with offers of a corporate membership for their employees. Some employers simply want to add such memberships to their checklist of employee perks while others are truly interested in improving the health and wellbeing of their workers.