West Virigina to Revisit with Fan Experience Committee
by Mike Casazza July 2014
West Virginia's foray into the Fan Experience Committee was a success, so much so that the group of Mountaineer faithful will be called back again in August and November to keep the constructive conversations flowing.
U.S. Could Host '22 World Cup if Qatar Guilty of Bribery
by Times Record News July 2014
The findings from FIFA’s internal investigation regarding how Qatar was awarded the host rights for the 2022 World Cup should be released later this month. New allegations prompted soccer’s governing body to finally take action. With all the evidence that has been reported by news outlets, it’s probable some form of bribery occurred.
Introducing Endurance Sports Events to Digital Media
by Diane Mastrull; Inquirer Columnist July 2014
As triathletes, one professionally in the past and the other because she's clearly a glutton for torture in her free time, Holden Comeau and Jayme Anne Goldberg have an informed perspective on endurance sports. And not just that they are brutal. The two noticed a costly deficiency: Events managers were not using online video advertising. That meant they were seriously limiting outreach to potential participants and sponsorship revenue, Comeau and Goldberg said.
One Campus May Host Eight Conference Tournaments
by Greg Hardwig firstname.lastname@example.org July 2014
On Friday, the conference officially announced that Florida Gulf Coast University will be home to the volleyball, sand volleyball, baseball and softball tournaments for the 2014-15 season.
With Comcast, SEC Network Would Reach 50M Homes
by Andy Johnston; For the AJC July 2014
You might want to hold out for a couple of weeks if you're a Comcast subscriber who's worried that you won't have the SEC Network.
New Bucks Owners See Opportunity in Arena Design
by CHARLES F. GARDNER, email@example.com June 2014
The process of building a new downtown arena for the Milwaukee Bucks will get a jump-start Wednesday when three or four stadium design firms present plans to new owners Wesley Edens and Marc Lasry in New York.
Keebler-Sponsored Elf Door Art Draws Visitors to Parks
by Carrie Wise, THE COLUMBUS DISPATCH June 2014
It's not your imagination. Small wooden doors really are nestled at the bottom of a few trees in Columbus parks. And they are meant to look as if little elves built them.
Forward Passports: Schools Prepare for Bowl in Bahamas
by Dan Wolken, @DanWolken, USA TODAY Sports June 2014
Every day this week from 9a.m. to 5 p.m., Marshall University has set aside space in its football office for something that might not even matter by the end of the season. But Mark Gale, the assistant athletics director for football operations, would rather be safe than sorry when it comes to getting passports for a possible trip to December's Bahamas Bowl. Because the first-year bowl will be in a foreign country, schools in Conference USA and the Mid-American Conference already are working on securing passports for their players, coaches and support staff.
Big Data Helps Sports Teams Understand Their Customers
by Bob Cohn June 2014
During the last Penguins' season, Abby L., a 34-year-old fan from Evans City, attended 14 weekday games at Consol Energy Center. She sat in the upper bowl and spent an average of $83.50 on tickets. She bought nachos, sushi and beer during her 11 concession visits and purchased nine merchandise items, including a Sidney Crosby jersey (small). The club has access to this information, and more, because Abby L. participates in Pens Points, a loyalty program that offers a wide range of perks and privileges in return for her dogged support. Members also enjoy a personalized game experience, further increasing their likelihood of remaining dedicated fans. Abby L. is known as a "power user," and the Penguins want to keep her.
Atlanta's New Stadiums Focus on Fans in Different Ways
by Tim Tucker; Staff June 2014
Seats that would vibrate with each hard hit on the field didn't make the final cut. But a 100-yard-long bar and a fantasy football lounge did make it, along with a roof that is supposed to open and close in about seven minutes. The Falcons last week received complete design drawings from their architects for the team's downtown stadium, a milestone in the transition from the planning to building phases of the project. The Braves, meanwhile, said their architects continue to refine the design and amenities of the team's planned Cobb County stadium, with particular emphasis on the connection between the ballpark and an adjacent entertainment complex. Both stadiums are scheduled to open in the spring of 2017, if all goes as planned. Both teams vow the venues will significantly change the fan experience, albeit in different ways.