• Facility Owners Diversify Program Offerings Beyond Basketball

    by Andrew Cohen October 2010

    Most facility owners who base their business models on basketball end up scrambling to diversify their program offerings.

  • Colleges Use Social Media to Sell Sports Tickets

    by Paul Steinbach August 2010

    Social media offers ideal ways for ticket departments to build relationships and boost revenue.

  • A Horse Is Featured in Dodgers' Marketing Campaign

    by Michael Popke May 2010

    You wouldn't believe some of the press releases we receive here at AB HQ. Today came word that the Los Angeles Dodgers would feature a horse - a horse! - as part of the team's "This Is My Town" marketing campaign with high-profile Los Angelenos. Granted, Zenyatta is a popular undefeated thoroughbred horse that calls L.A. home. But is the filly really a Dodgers fan? For that matter, is Yoda, who also has been on a "This Is My Town" billboard?

  • Staging Hockey Games in Outdoor Stadiums Remains Delicate Balance of Nature vs. Nurture

    by Paul Steinbach April 2010

    As the popularity of stadium ice hockey solidifies, staging events remains a delicate balance of nature versus nurture.

  • Packaging Food With Tickets Works for Teams, Concessionaires

    by Paul Steinbach February 2010

    Packaging food with tickets has yielded agreeable sales strategies for teams and concessionaires alike.

  • We Will, We Will Bore You!

    by Michael Popke October 2009

    It's official: The most popular songs played at professional sporting events also are the ones you least need to hear again. Is anyone surprised that Queen's iconic 1977 hit "We Will Rock You" was the most-aired song at National Football League, National Hockey League and Major League Baseball games last season? After all, it's propelled by that energetic "stomp, stomp, clap" that's a surefire way to rile up fans. In fact, in middle school, my friends and I would work ourselves into a frenzy recreating that sound on the back of school bus seats. But now I could go without hearing "We Will Rock You" for the rest of my life.

  • Womens' Professional Soccer Takes Grassroots Approach to Growth

    by Andrew Cohen October 2009

    Womens' Professional Soccer takes a grassroots approach to growth.

  • Those Hallowed Halls

    by Andrew Cohen September 2009

    By a strange coincidence, two halls of fame are in the news this week, and the news ain't good. First, the National Soccer Hall of Fame and Museum, which opened in Oneonta, N.Y., in 1999, announced it would close to the public except on days when matches are being played on the surrounding fields. It will next open its doors Nov. 21-22, when the New York State Public High School Athletic Association holds its championships there. Then, yesterday, the College Football Hall of Fame announced it would move from South Bend, Ind., to Atlanta when its lease is up on Dec. 31, 2010.

  • Game-Day Gluttony

    by Paul Steinbach September 2009

    The West Michigan Whitecaps finished the Minor League Baseball season 13 games out of first place, but the franchise scored big with the Fifth Third Burger.

  • Fitness Facilities Must Reposition Themselves for Financial Success

    by Nicholas Brown August 2009

    Fitness facilities that have withstood the worst of the economic crisis now must be repositioned for future success.