Marketing of Fitness and Recreation Is Getting Personal
by Nicholas Brown April 2008
The marketing of fitness and recreation benefits is getting personal.
Vintage Sporting Goods Expert Discusses the Market
by Paul Steinbach March 2008
Marv Lubinsky discusses the film "Leatherheads" and the market for vintage sporting goods.
Why Attrition Numbers Don't Add Up
by Rob Bishop and Barry Klein March 2008
When it comes to industry-wide attrition rates, is your fitness center's math trustworthy?
Volleyball Tour Heats Up Winter With Indoor Beach Parties
by Nicholas Brown February 2008
The AVP Pro Volleyball Tour heats things up with the hottest indoor beach parties all winter long.
Memberships: It's All About the Numbers
by Stephen Tharrett and James A. Peterson January 2008
Get out your calculators to determine how many memberships your fitness center needs to sell.
Prerecorded Music Gets Fans Moving During Games
by Paul Steinbach January 2008
As prerecorded music gets fans moving during games, some stadiums are experiencing movement, too.
Today's Entertainment Landscape Pushes In-Game Promotions to New Heights
by Paul Steinbach November 2007
Promotions have always been about attracting fans, but today's cluttered entertainment landscape demands ever-increasing creativity - and a heightened sense of humor.
An Effective Mission Statement Aids Climbing Wall Operation
by Heather Reynolds Sagar August 2007
An effective mission statement can help climbing wall operators reach new heights.
Major League Soccer Cashes in on Beckham's Arrival in Los Angeles
by Andrew Cohen August 2007
Major League Soccer cashes in on Beckham's arrival in Los Angeles.
Exotic Dancing Exhibits Staying Power in Some Fitness Centers
by Andrew Cohen July 2007
Exotic dancing has a chance to show off its staying power in several dedicated fitness centers.