• A Magic Weight-Loss Pill After All?

    by Ronale Tucker Rhodes August 2007

    The new over-the-counter FDA-approved weight-loss pill, alli, may just be the magic pill consumers have been seeking, but the magic may be in the message vs. the actual drug.

  • Exotic Dancing Exhibits Staying Power in Some Fitness Centers

    by Andrew Cohen July 2007

    Exotic dancing has a chance to show off its staying power in several dedicated fitness centers.

  • Escalating Costs Don't Deter Colleges from Pursuing Campus Recreation Projects

    by Paul Steinbach June 2007

    Amid escalating construction costs and rising tuition rates, colleges and universities still see strategic advantages in pursuing campus recreation projects.

  • Football Fantasy CampsDelight Fans and Aid in Fundraising

    by Paul Steinbach June 2007

    Football fantasy camps provide fans with insight and schools with a friend-raising opportunity.

  • Concessions Operators Cater to Ticket-Holders' Refined Tastes

    by Paul Steinbach March 2007

    With menu items ranging from raw fish to fresh-carved beef, stadium concessions operators are catering to the more refined tastes of the average ticket-holder.

  • Winners and Weight Losers

    by Paul Steinbach March 2007

    In-house contests can help introduce fitness facility members to today's state-of-the-art cardio equipment.

  • Sex and Sensibility

    by Andrew Cohen April 2006

    Gender equity in the post-Title IX era hasn't translated to the marketing of women's sports, where eye candy still trumps athleticism.

  • Profiting from Smoothies and Juices

    by Amy Scanlin March 2006

    Whether purchasing a franchise or doing it yourself, adding food and/or drink services can boost your bottom line.

  • Venue Visuals

    by Paul Steinbach August 2005

    Facilities new and old can gain a cutting-edge look through the creative use of court graphics, wall murals and ceiling-suspended banners.

  • Signs of the Times

    by Paul Steinbach May 2005

    Advances in signage technology have made it easier for advertisers to communicate with fans at sporting events, but venue operators must balance sponsorship revenue against spectator revolt.