• Football Fantasy CampsDelight Fans and Aid in Fundraising

    by Paul Steinbach June 2007

    Football fantasy camps provide fans with insight and schools with a friend-raising opportunity.

  • Concessions Operators Cater to Ticket-Holders' Refined Tastes

    by Paul Steinbach March 2007

    With menu items ranging from raw fish to fresh-carved beef, stadium concessions operators are catering to the more refined tastes of the average ticket-holder.

  • Winners and Weight Losers

    by Paul Steinbach March 2007

    In-house contests can help introduce fitness facility members to today's state-of-the-art cardio equipment.

  • Sex and Sensibility

    by Andrew Cohen April 2006

    Gender equity in the post-Title IX era hasn't translated to the marketing of women's sports, where eye candy still trumps athleticism.

  • Profiting from Smoothies and Juices

    by Amy Scanlin March 2006

    Whether purchasing a franchise or doing it yourself, adding food and/or drink services can boost your bottom line.

  • Venue Visuals

    by Paul Steinbach August 2005

    Facilities new and old can gain a cutting-edge look through the creative use of court graphics, wall murals and ceiling-suspended banners.

  • Signs of the Times

    by Paul Steinbach May 2005

    Advances in signage technology have made it easier for advertisers to communicate with fans at sporting events, but venue operators must balance sponsorship revenue against spectator revolt.

  • Online Auctions in the Athletic, Rec and Fitness Industries

    by Michael Popke March 2004

    Online auctions in the athletic, recreation and fitness industries

  • Survival of the Fitted

    by Paul Steinbach December 2003

    The performance-apparel market is bursting at the seams, with one manufacturer after another promising athletes enhanced comfort and performance

  • Customer-Referral Marketing Programs Help Boost Sales at Little Cost

    by Charles L. Wood September 2003

    Customer-referral marketing programs can help boost sales at little cost