RECENT ARTICLES
  • Sex and Sensibility

    by Andrew Cohen April 2006

    Gender equity in the post-Title IX era hasn't translated to the marketing of women's sports, where eye candy still trumps athleticism.

  • Profiting from Smoothies and Juices

    by Amy Scanlin March 2006

    Whether purchasing a franchise or doing it yourself, adding food and/or drink services can boost your bottom line.

  • Venue Visuals

    by Paul Steinbach August 2005

    Facilities new and old can gain a cutting-edge look through the creative use of court graphics, wall murals and ceiling-suspended banners.

  • Signs of the Times

    by Paul Steinbach May 2005

    Advances in signage technology have made it easier for advertisers to communicate with fans at sporting events, but venue operators must balance sponsorship revenue against spectator revolt.

  • Online Auctions in the Athletic, Rec and Fitness Industries

    by Michael Popke March 2004

    Online auctions in the athletic, recreation and fitness industries

  • Survival of the Fitted

    by Paul Steinbach December 2003

    The performance-apparel market is bursting at the seams, with one manufacturer after another promising athletes enhanced comfort and performance

  • Customer-Referral Marketing Programs Help Boost Sales at Little Cost

    by Charles L. Wood September 2003

    Customer-referral marketing programs can help boost sales at little cost

  • High School Sports Administrators Hope to Strike Sponsorship Paydirt

    by Eric Forsyth December 2000

    Interscholastic sports administrators hoping to strike sponsorship pay dirt must learn to hone their approach strategies.

  • The Benefits of Outsourcing Concessions

    by Paul Steinbach April 2000

    Outsourcing Concessions

  • Marketing Black College Sports

    by Rick Berg September 1990

    If you don’t have an Eddie Robinson up your sleeve, you’d better be very creative in your marketing.

    Robinson Stadium in Grambling, La., home of the Grambling State University Tigers, seats 23,000. The city population barely tops 4,000 and there are only 5,000 students at the university. The Tigers averaged more than 30,000 in attendance for their eight home games last season. Nice trick.