• Partnership Seeks to Attract Youth Sports Tourneys

    by Art Marroquin March 2016

    Move over, Ducks and Angels. Youth sports tournaments may soon be on the rise here. The city's convention and tourism bureau is expected today to announce a partnership with the Amateur Athletic Union, the agency known for staging amateur events, including the Junior Olympic Games.

  • NBA D-League Team Attracts Thousands to Fan Fest

    by Bob Susnjara March 2016

    The Windy City Bulls are proving to be a hit eight months before their first game. At least 6,000 fans registered for the Chicago Bulls' Development League team's free festival Sunday at Sears Centre Arena in Hoffman Estates. Activities in the energized atmosphere to celebrate the new team included a chance to shoot hoops on the Sears Centre floor, a mechanical bull to ride and the Bulls' six championship trophies on a table for photo opportunities.

  • With NFL Out, St. Louis Turns to Soccer

    by Tyler Allison March 2016

    On Jan. 13, Stan Kroenke and the St. Louis Rams made the decision to move west to Inglewood, California, transitioning from the Greatest Show on Turf to the Greatest Disappointment of the City. The Rams were the second NFL franchise to leave St. Louis in less than 30 years, and it showed that despite an appreciation for the sport the city may have had, the NFL wasn’t meant for the Gateway to the West. St. Louis has been dominated by baseball and has supported professional hockey for years. However, one sport that has flourished but flown under the national radar until now is soccer. For more than 100 years, St. Louis has been a hotbed for soccer in the Midwest. One of the first soccer leagues in the nation — the Saint Louis Soccer League — was created in 1907. The SLSL lasted for only seven years before combining with other area leagues to form the National Challenge Cup, now known today as the Lamar Hunt U.S. Open Cup.

  • Brewers Ballpark Dog Still on Roster

    by Kathy Flanigan March 2016

    We thought it would be a 20-minute story on social media. The power of Hank is incredible." Rick Schlesinger, Brewers chief operating officer Hank is alive. Long live Hank.

  • AB Show Video Series: Apex Resistance and Conditioning

    by AB Editors March 2016

    The Athletic Business Show is a great place for companies to show off innovative products to qualified buyers. Adrian Cornish, co-founder of Apex Resistance and Conditioning talks to us about their new "wearable gym" product.

  • Kings Pull Potentially Racist T-Shirt Before Game

    by Takara Scott-Johnston February 2016

    The Sacramento Kings’ Monday night game against the Milwaukee Bucks got off to a rough start. Approximately 90 minutes before tip off a t-shirt giveaway was canceled -- after the shirts had been placed on every seat in the facility.

  • High School’s First Black Court to Debut This Weekend

    by Emily Attwood January 2016

    Our article on basketball court branding in the November/December issue of Athletic Business felt all too familiar to Steve Denny, director of athletics at The Master's Academy Orlando, Fla. Many of the details in the article, from brand aesthetics to marketing potential and application techniques had been discussed by the athletic department at great length over the last few months. And this weekend, Masters Academy is unveiling its latest branding tool, a completely black hardwood court.

  • Basketball Court Design as Branding Tool

    by Emily Attwood December 2015

    Remember when the University of Oregon changed the look of college basketball with its evergreen-silhouetted court at Matthew Knight Arena in 2011? Or when Florida International University's beach-towel-themed court raised some eyebrows in 2013? The two are notable examples in a growling list of unique court designs. past summer, the University of Maryland unveiled its new flag-bordered design at the XFINITY Center; Northern Kentucky University unveiled a floor "watermarked" with a Norse ship at BB&T Arena; and a handful of NBA teams unveiled new court designs. "Over the past four or five years, there's been a tremendous focus for branding opportunities on basketball courts and getting your message out," says John Prater, president of Chattanooga, Tenn.-based Praters Athletic Flooring, the creative spark behind some of college athletics' most iconic basketball courts.

  • Our New Day-to-Day Approach to Member Retention

    by Rob Bishop November 2015

    For 20 years we've been telling people and writing about how there are two kinds of gyms — those that are "sales" focused and those that are "retention" focused. We put ourselves squarely in the second camp since we've never had salespeople, we use no high-pressure sales techniques and our entire business model is based on the premise that we need our members to actually use our clubs and thus continue their memberships.

  • ABC Trade Show a Must for Long-Time Exhibitors and Newcomers

    by Paul Steinbach October 2015

    Matrix brand fitness equipment will be on display this Nov. 19 and 20 at the 34th annual Athletic Business Conference & Expo, just as it has been for eight previous years. What keeps the company coming back?