- Police Hand Out Vouchers for Rays Games
by Geoff Fox April 2016
Kenya Golden grinned as she bounded out of the bleachers at the Police Athletic League on Wednesday. An 8-year-old student at Oak Grove Elementary School, Kenya was one of five children in the PAL after-school program to receive vouchers to attend a Tampa Bay Rays game, as part of the Tampa Police Department's Connect. Protect. Respect initiative.
- NBA Could Approve Jersey Ads for 2017-'18 Season
by Jason Scott April 2016
A vote among NBA owners scheduled to take place this week may allow for advertisements on NBA jerseys, according to ESPN.
- AB Show Video Series: Apex Resistance and Conditioning
by AB Editors March 2016
The Athletic Business Show is a great place for companies to show off innovative products to qualified buyers. Adrian Cornish, co-founder of Apex Resistance and Conditioning talks to us about their new "wearable gym" product.
- Kings Pull Potentially Racist T-Shirt Before Game
by Takara Scott-Johnston February 2016
The Sacramento Kings’ Monday night game against the Milwaukee Bucks got off to a rough start. Approximately 90 minutes before tip off a t-shirt giveaway was canceled -- after the shirts had been placed on every seat in the facility.
- High School’s First Black Court to Debut This Weekend
by Emily Attwood January 2016
Our article on basketball court branding in the November/December issue of Athletic Business felt all too familiar to Steve Denny, director of athletics at The Master's Academy Orlando, Fla. Many of the details in the article, from brand aesthetics to marketing potential and application techniques had been discussed by the athletic department at great length over the last few months. And this weekend, Masters Academy is unveiling its latest branding tool, a completely black hardwood court.
- Basketball Court Design as Branding Tool
by Emily Attwood December 2015
Remember when the University of Oregon changed the look of college basketball with its evergreen-silhouetted court at Matthew Knight Arena in 2011? Or when Florida International University's beach-towel-themed court raised some eyebrows in 2013? The two are notable examples in a growling list of unique court designs. past summer, the University of Maryland unveiled its new flag-bordered design at the XFINITY Center; Northern Kentucky University unveiled a floor "watermarked" with a Norse ship at BB&T Arena; and a handful of NBA teams unveiled new court designs. "Over the past four or five years, there's been a tremendous focus for branding opportunities on basketball courts and getting your message out," says John Prater, president of Chattanooga, Tenn.-based Praters Athletic Flooring, the creative spark behind some of college athletics' most iconic basketball courts.
- Our New Day-to-Day Approach to Member Retention
by Rob Bishop November 2015
For 20 years we've been telling people and writing about how there are two kinds of gyms — those that are "sales" focused and those that are "retention" focused. We put ourselves squarely in the second camp since we've never had salespeople, we use no high-pressure sales techniques and our entire business model is based on the premise that we need our members to actually use our clubs and thus continue their memberships.
- ABC Trade Show a Must for Long-Time Exhibitors and Newcomers
by Paul Steinbach October 2015
Matrix brand fitness equipment will be on display this Nov. 19 and 20 at the 34th annual Athletic Business Conference & Expo, just as it has been for eight previous years. What keeps the company coming back?
- Ten Tips for Maximizing the ABC Expo Experience
by Paul Steinbach October 2015
Canvassing an exhibition as large and diverse as the Athletic Business Conference & Expo — with its 260 vendors encompassing everything from sports architecture to team apparel — can be a time-management challenge, if not outright intimidating. It doesn't need to be. AB asked frequent ABC visitors to put on comfortable shoes and walk us through their tricks of the trade show floor. Here's what we learned:
- Broncos Unveil Twitter-Powered Vending Machine
by Jason Scott October 2015
Social media continues to wind it’s way into the sports world, and teams are using social to take fan engagement efforts to a new level. Generating social mentions is valuable, and teams are driving presence online is of increasing importance to teams.