RECENT ARTICLES
  • ABC Trade Show a Must for Long-Time Exhibitors and Newcomers

    by Paul Steinbach October 2015

    Matrix brand fitness equipment will be on display this Nov. 19 and 20 at the 34th annual Athletic Business Conference & Expo, just as it has been for eight previous years. What keeps the company coming back?

  • Ten Tips for Maximizing the ABC Expo Experience

    by Paul Steinbach October 2015

    Canvassing an exhibition as large and diverse as the Athletic Business Conference & Expo — with its 260 vendors encompassing everything from sports architecture to team apparel — can be a time-management challenge, if not outright intimidating. It doesn't need to be. AB asked frequent ABC visitors to put on comfortable shoes and walk us through their tricks of the trade show floor. Here's what we learned:

  • Broncos Unveil Twitter-Powered Vending Machine

    by Jason Scott October 2015

    Social media continues to wind it’s way into the sports world, and teams are using social to take fan engagement efforts to a new level. Generating social mentions is valuable, and teams are driving presence online is of increasing importance to teams.

  • Congress Calls for Ban on 'Pay for Patriotism' Promotions

    by Jason Scott October 2015

    From 2011 to 2014, the NFL collected a reported $5.4 million in taxpayer money for mid-game salutes to the military. Calling the promotions “pay for patriotism” and “marketing gimmicks,” Sen. Jeff Flake (R-Ariz.) has convinced Congress to ban this kind of activity at major sporting events.

  • Top Apparel Companies Vying for College Athletic Contracts

    by Laura Godlewski October 2015

    Largest video board in college athletics? Auburn University claims that honor, at least for this year, debuting a new 10,830-square-foot board in August. It's been a point of distinction proudly displayed during the current football season.

  • Five Things the Presence of a New Competitor Has Taught Us

    by Rob Bishop September 2015

    We've often written in these pages and spoken at the Athletic Business Conference about "the big squeeze." And now, after 20 years in business, we are the orange.

  • Atlanta Hawks Parody Ashley Madison in Ad Campaign

    by Jason Scott September 2015

    In recent weeks you may have heard about the hack on the affair-assisting website Ashley Madison.  

    The hack exposed names of people that had signed up for an account, apparently looking to have an extramarital affair. It kind of ruined a lot of people’s lives.

  • How to Maximize Your Trade Show Investment Before the Show

    by Michael Gaio August 2015

    A trade show is a big investment. However, there is nothing like talking to prospects face-to-face and seeing them try out your products or services in person. Whether it's the upcoming Athletic Business Conference & Expo, or any of the other shows in our industry, here a few tips to help you make the most of your trade show investment before you ever arrive on-site or set up your booth.

  • The AB Extra: July 31

    by Laura Godlewski July 2015

    In this week's AB Extra, you'll find news about PED testing at e-sport competitions, a cooling mask for athletes designed by Nike and a mouth guard made by a former NFL player that gives real time data on players' hydration and heat levels. 

  • The AB Extra: July 17

    by Laura Godlewski July 2015

    In this week's AB Extra, you'll find news about Nike's response to a ban by CrossFit, a rebranding of a Canadian town to welcome a new hockey arena and the United States' top swimming city.