• Nike's LED Court Hosts High School Basketball Games

    by Michael Gaio February 2015

    Nike introduced what it calls "the future of basketball," over the weekend as part of the NBA's All-Star festivities in New York City. In a large tent in Soho, Nike set up a temporary state-of-the-art basketball facility featuring a regulation-size LED basketball court. The court incorporated a fully programmable LED screen to run content and interactive training programs throughout the weekend.

  • It's Official: U. of Miami Announces adidas Partnership

    by AB Staff January 2015

    Source: University of Miami

    MIAMI (January 8, 2015) – adidas and the University of Miami today announced a landmark 12-year partnership making adidas the official athletic footwear, apparel and accessory brand of the Hurricanes through the 2027-28 season.

  • Rob & Barry's 5 Fitness Predictions for 2015

    by Rob Bishop & Barry Klein December 2014

    Raise your hand if you're excited about the start of the new year.

  • Universities Drop 'Lady,' Unify Athletes, Polarize Alums

    by Andrew Brandt November 2014

    Last Monday, the University of Tennessee decided to drop the term "Lady" from all of its women's athletic programs, besides basketball.

  • Basketball Court Design as Branding Tool

    by Emily Attwood October 2014

    Remember when the University of Oregon changed the look of college basketball with its evergreen-silhouetted court at Matthew Knight Arena in 2011? Or when Florida International University's beach-towel-themed court raised some eyebrows in 2013? The two are notable examples in a growling list of unique court designs. past summer, the University of Maryland unveiled its new flag-bordered design at the XFINITY Center; Northern Kentucky University unveiled a floor "watermarked" with a Norse ship at BB&T Arena; and a handful of NBA teams unveiled new court designs. "Over the past four or five years, there's been a tremendous focus for branding opportunities on basketball courts and getting your message out," says John Prater, president of Chattanooga, Tenn.-based Praters Athletic Flooring, the creative spark behind some of college athletics' most iconic basketball courts.

  • Purdue Offering Free Football Tickets to Students

    by Michael Gaio August 2014

    It’s practically an epidemic for colleges and universities around the country: How can we get students to attend football games?

  • Multimedia Marketing Transforms High School Athletics

    by August 2014

    To say the business of high school sports marketing has evolved during Jack Roberts' tenure would be an understatement. Roberts, executive director of the Michigan High School Athletic Association, just completed his 28th year in that position. He fondly remembers when he started, a time before fax machines and a time when lengthy face-to-face meetings were all part of doing business.

  • Nike's LED Basketball Court a Sight to Behold

    by Michael Gaio August 2014

    Nike is known for designing futuristic shoes, clothes and now, basketball courts.

  • Key Factors to Breaking into the Sports Tourism Business

    by Dev Pathik August 2014

    The rapid rise in sports tourism has many sports marketing professionals and destination marketing organizations feeling like spectators on the sidelines. Most feel understaffed or ill-equipped to take full advantage of the economic impact opportunities offered by tournaments and events.

  • USC to Offer 'Toes-on-the-Turf' Premium Seating

    by Michael Gaio August 2014

    The latest trend coming to football stadiums is "toes-on-the-turf" experiences. Aside from strapping on a helmet and making a tackle, seating arrangements that allow fans to watch the game while standing on the playing surface are bringing them as close to the action as possible.