RECENT ARTICLES
  • A Modern Approach to Traditional Sponsorship Agreements

    by Scott R. Branam April 2015

    The sports industry continues to grow exponentially in the United States, and with that growth comes an increased interest for local and national businesses and organizations to affiliate with sports teams through sponsorship relationships. As this trend continues, the nature of the relationship between a sports property and a business will continue to evolve. For years, businesses were satisfied with simply having their name associated with a sports property, but today, businesses are demanding more return on the sponsorship relationship. They want to know how the sponsorship relationship will benefit their brand.

  • Dodgers Looking to Give Tech Startups a Boost

    by Emily Attwood April 2015

    The Los Angeles Dodgers have launched a program to integrate innovative technologies into the stadium and fan experience. The Dodgers Accelerator program, announced earlier this week, will provide 10 startup companies an opportunity to grow and build awareness for their products. 

  • Optimism Meets Reality When Opening a Health Club

    by Rob Bishop April 2015

    The adage, "Do what you love and you'll never work another day in your life," likely needs some updating. Maybe something like, "If you choose to start a business based on what you love, then be prepared to work really, really hard every day and know that 80 percent of what you have to do will have nothing to do with what you love. But that last 20 percent might be fun."

  • Seven Questions to Ask When Staging a Sports Camp

    by Paul Steinbach March 2015

    For insight into the staging of sports camps, Athletic Business looked no further than a couple of companies that do nothing but sports camps — and on a grand scale — in a marketplace in which seemingly everybody and his or her former-college-athlete cousin has launched one.

  • Nike's LED Court Hosts High School Basketball Games

    by Michael Gaio February 2015

    Nike introduced what it calls "the future of basketball," over the weekend as part of the NBA's All-Star festivities in New York City. In a large tent in Soho, Nike set up a temporary state-of-the-art basketball facility featuring a regulation-size LED basketball court. The court incorporated a fully programmable LED screen to run content and interactive training programs throughout the weekend.

  • It's Official: U. of Miami Announces adidas Partnership

    by AB Staff January 2015

    Source: University of Miami

    MIAMI (January 8, 2015) – adidas and the University of Miami today announced a landmark 12-year partnership making adidas the official athletic footwear, apparel and accessory brand of the Hurricanes through the 2027-28 season.

  • Rob & Barry's 5 Fitness Predictions for 2015

    by Rob Bishop December 2014

    Raise your hand if you're excited about the start of the new year.

  • Universities Drop 'Lady,' Unify Athletes, Polarize Alums

    by Andrew Brandt November 2014

    Last Monday, the University of Tennessee decided to drop the term "Lady" from all of its women's athletic programs, besides basketball.

  • Purdue Offering Free Football Tickets to Students

    by Michael Gaio August 2014

    It’s practically an epidemic for colleges and universities around the country: How can we get students to attend football games?

  • Multimedia Marketing Transforms High School Athletics

    by August 2014

    To say the business of high school sports marketing has evolved during Jack Roberts' tenure would be an understatement. Roberts, executive director of the Michigan High School Athletic Association, just completed his 28th year in that position. He fondly remembers when he started, a time before fax machines and a time when lengthy face-to-face meetings were all part of doing business.