RECENT ARTICLES
  • Atlanta's Olympics Experiences Offer Lessons for Brazil

    by Greg Bluestein; Staff June 2015

    The towering cranes are a fixture in the skyline here, racing to complete the bridges, highways and stadiums that must be knitted together in time for next year's Summer Olympics.

  • Business Bankruptcy Puts VCU Sponsorships in Doubt

    by JACOB GEIGER Richmond TimesDispatch June 2015

    Michael Porter, a university spokesman, said the school did not know how the bankruptcy filing of Health Diagnostic Laboratory.would affect the company's deal with VCU.

  • Bucks Arena Naming Rights Could Fetch $4M Per Year

    by TOM DAYKIN, tdaykin@journalsentinel.com Milwaukee Journal Sentinel, Milwaukee Journal Sentinel (WI) June 2015

    The proposed Milwaukee Bucks arena is far from a sure thing, with its $250 million public funding plan yet to undergo votes by the Wisconsin Legislature and Milwaukee Common Council.

  • 5 Simple Steps to Better Website Advertisements

    by Michael Gaio June 2015

    The trusty website advertisement is a mainstay in many of our customers’ marketing packages. With more than 1.1 million people visiting athleticbusiness.com last year, a banner ad — whether it’s the leaderboard, block ad or a banner in our e-newsletter — can be an efficient way to gain exposure among athletics, fitness and recreation professionals with true buying power. Over the years, we’ve hosted hundreds of ads on our website and learned that the most effective ones have several things in common.

  • The AB Extra: May 29

    by Laura Godlewski May 2015

    This week's AB Extra features a successful marketing trend in the NBA, a new app that will take pictures of fans at the STAPLES Center during the game so they don't miss a play, and a new girls' tackle football league in Utah. 

  • A Modern Approach to Traditional Sponsorship Agreements

    by Scott R. Branam April 2015

    The sports industry continues to grow exponentially in the United States, and with that growth comes an increased interest for local and national businesses and organizations to affiliate with sports teams through sponsorship relationships. As this trend continues, the nature of the relationship between a sports property and a business will continue to evolve. For years, businesses were satisfied with simply having their name associated with a sports property, but today, businesses are demanding more return on the sponsorship relationship. They want to know how the sponsorship relationship will benefit their brand.

  • Dodgers Looking to Give Tech Startups a Boost

    by Emily Attwood April 2015

    The Los Angeles Dodgers have launched a program to integrate innovative technologies into the stadium and fan experience. The Dodgers Accelerator program, announced earlier this week, will provide 10 startup companies an opportunity to grow and build awareness for their products. 

  • Optimism Meets Reality When Opening a Health Club

    by Rob Bishop & Barry Klein April 2015

    The adage, "Do what you love and you'll never work another day in your life," likely needs some updating. Maybe something like, "If you choose to start a business based on what you love, then be prepared to work really, really hard every day and know that 80 percent of what you have to do will have nothing to do with what you love. But that last 20 percent might be fun."

  • Seven Questions to Ask When Staging a Sports Camp

    by Paul Steinbach March 2015

    For insight into the staging of sports camps, Athletic Business looked no further than a couple of companies that do nothing but sports camps — and on a grand scale — in a marketplace in which seemingly everybody and his or her former-college-athlete cousin has launched one.

  • Nike's LED Court Hosts High School Basketball Games

    by Michael Gaio February 2015

    Nike introduced what it calls "the future of basketball," over the weekend as part of the NBA's All-Star festivities in New York City. In a large tent in Soho, Nike set up a temporary state-of-the-art basketball facility featuring a regulation-size LED basketball court. The court incorporated a fully programmable LED screen to run content and interactive training programs throughout the weekend.