RECENT ARTICLES
  • Purdue Offering Free Football Tickets to Students

    by Michael Gaio August 2014

    It’s practically an epidemic for colleges and universities around the country: How can we get students to attend football games?

  • Multimedia Marketing Transforms High School Athletics

    by Dennis Van Milligen August 2014

    To say the business of high school sports marketing has evolved during Jack Roberts' tenure would be an understatement. Roberts, executive director of the Michigan High School Athletic Association, just completed his 28th year in that position. He fondly remembers when he started, a time before fax machines and a time when lengthy face-to-face meetings were all part of doing business.

  • Nike's LED Basketball Court a Sight to Behold

    by Michael Gaio August 2014

    Nike is known for designing futuristic shoes, clothes and now, basketball courts.

  • Key Factors to Breaking into the Sports Tourism Business

    by Dev Pathik August 2014

    The rapid rise in sports tourism has many sports marketing professionals and destination marketing organizations feeling like spectators on the sidelines. Most feel understaffed or ill-equipped to take full advantage of the economic impact opportunities offered by tournaments and events.

  • USC to Offer 'Toes-on-the-Turf' Premium Seating

    by Michael Gaio August 2014

    The latest trend coming to football stadiums is "toes-on-the-turf" experiences. Aside from strapping on a helmet and making a tackle, seating arrangements that allow fans to watch the game while standing on the playing surface are bringing them as close to the action as possible.

  • Iowa's Free-Tuition Student Ticket Promo Goes Awry

    by Michael Gaio August 2014

    Attracting students to college football games is a challenge for schools across the country. As AB reported last year, even the Alabamas of the world are having a tough time drawing students away from the tailgating scene and into the stadium. Last week, the University of Iowa launched a promotion to solve this problem.

  • Tech Upgrades Boost Sports Concessions Operations

    by Emily Attwood July 2014

    Improving the fan experience.
    Such has been the motive of nearly every major decision in sports venues as of late — premium seating and club areas, improved Wi-Fi connectivity, increasingly eye-catching LED video displays — it's all about creating an atmosphere that tops the comfort and convenience of watching a game at home in a way that no fan can resist.

  • Six Strategies for Selling Club Memberships

    by Rob Bishop and Barry Klein July 2014

    Let's take it as a given that most consumers assume that the process of buying a health club membership will be sales-intensive. Our entire industry has been painted as having high-pressure, lock-people-in-a-cubicle-until-they-sign methods, and consumers enter most clubs with their guard up, waiting for the hard sell.

  • Four Steps to Link Sponsorships to LEED Certification

    by Dr. Lana Huberty June 2014

    Athletic facility managers have made a commitment to green design, sustainability and reducing their facilities' overall environmental impact despite shrinking resources. Often, these environmental initiatives include a facility achieving LEED certification. In a time of limited funds, facility managers are exploring new ways to offset this investment. Along with traditional revenue streams such as ticketing and membership sales, some facility managers are utilizing sponsorship sales. Due to the relative newness of LEED certification in sports venues, there is little experience and shared knowledge on how to use LEED certification to entice sponsorships and generate revenue.

  • Photo: Purdue to Put Fan Photos on Football Helmets

    by Michael Gaio June 2014

    Trying to market a college football team coming off a 1-11 season can be a difficult challenge. But sometimes tough times can inspire the most creative solutions. Take this latest idea from the Purdue Boilermakers for example: The football team is running a promotion that will give fans the opportunity to have their mug plastered on the team's football helmet.