RECENT ARTICLES
  • Rob & Barry's 5 Fitness Predictions for 2015

    by Rob Bishop & Barry Klein December 2014

    Raise your hand if you're excited about the start of the new year.

  • Universities Drop 'Lady,' Unify Athletes, Polarize Alums

    by Andrew Brandt November 2014

    Last Monday, the University of Tennessee decided to drop the term "Lady" from all of its women's athletic programs, besides basketball.

  • Purdue Offering Free Football Tickets to Students

    by Michael Gaio August 2014

    It’s practically an epidemic for colleges and universities around the country: How can we get students to attend football games?

  • Multimedia Marketing Transforms High School Athletics

    by August 2014

    To say the business of high school sports marketing has evolved during Jack Roberts' tenure would be an understatement. Roberts, executive director of the Michigan High School Athletic Association, just completed his 28th year in that position. He fondly remembers when he started, a time before fax machines and a time when lengthy face-to-face meetings were all part of doing business.

  • Nike's LED Basketball Court a Sight to Behold

    by Michael Gaio August 2014

    Nike is known for designing futuristic shoes, clothes and now, basketball courts.

  • Key Factors to Breaking into the Sports Tourism Business

    by Dev Pathik August 2014

    The rapid rise in sports tourism has many sports marketing professionals and destination marketing organizations feeling like spectators on the sidelines. Most feel understaffed or ill-equipped to take full advantage of the economic impact opportunities offered by tournaments and events.

  • USC to Offer 'Toes-on-the-Turf' Premium Seating

    by Michael Gaio August 2014

    The latest trend coming to football stadiums is "toes-on-the-turf" experiences. Aside from strapping on a helmet and making a tackle, seating arrangements that allow fans to watch the game while standing on the playing surface are bringing them as close to the action as possible.

  • Iowa's Free-Tuition Student Ticket Promo Goes Awry

    by Michael Gaio August 2014

    Attracting students to college football games is a challenge for schools across the country. As AB reported last year, even the Alabamas of the world are having a tough time drawing students away from the tailgating scene and into the stadium. Last week, the University of Iowa launched a promotion to solve this problem.

  • Tech Upgrades Boost Sports Concessions Operations

    by Emily Attwood July 2014

    Improving the fan experience.
    Such has been the motive of nearly every major decision in sports venues as of late — premium seating and club areas, improved Wi-Fi connectivity, increasingly eye-catching LED video displays — it's all about creating an atmosphere that tops the comfort and convenience of watching a game at home in a way that no fan can resist.

  • Six Strategies for Selling Club Memberships

    by Rob Bishop & Barry Klein July 2014

    Let's take it as a given that most consumers assume that the process of buying a health club membership will be sales-intensive. Our entire industry has been painted as having high-pressure, lock-people-in-a-cubicle-until-they-sign methods, and consumers enter most clubs with their guard up, waiting for the hard sell.