School District Closing Deal on Stadium Naming Rights
by JON SWEDIEN JOURNAL STAFF WRITER April 2015
Albuquerque Public Schools and its foundation are close to finishing a deal with Nusenda Credit Union to rename the sports site Nusenda Credit Union Community Stadium.
Opinion: Wrigley Has No Business Hosting Baseball
by Rick Morrissey April 2015
It's not just the Wrigley Field bathrooms that are a problem for Cubs chairman Tom Ricketts. It's the entire look and functionality of a bombed-out ballpark that has no business hosting baseball games this season. Where does one go to get a Wrigley-ectomy?
Nats' Decade-Long Pursuit of All-Star Game Pays Off
by Todd Dybas, THE WASHINGTON TIMES April 2015
The 89th All-Star Game will arrive in Washington following persistent requests from Nationals principal owner Mark Lerner.
Sports Tourism Drawing Record Numbers in Florida
by Laura Layden, Naples Daily News (Florida) April 2015
Last year, sports tourism drew more than 56,000 visitors to Florida's Collier County - and more than 158,000 to Lee County, not including spring training for the Boston Red Sox and the Minnesota Twins.
Opinion: UT Must Reverse Lady Vols Name Change
by Walt Williams April 2015
Changing brand positioning needs to be based on in-depth consumer research, not on seat-of-the-pants analysis.
Optimism Meets Reality When Opening a Health Club
by Rob Bishop & Barry Klein April 2015
The adage, "Do what you love and you'll never work another day in your life," likely needs some updating. Maybe something like, "If you choose to start a business based on what you love, then be prepared to work really, really hard every day and know that 80 percent of what you have to do will have nothing to do with what you love. But that last 20 percent might be fun."
Seven Questions to Ask When Staging a Sports Camp
by Paul Steinbach March 2015
For insight into the staging of sports camps, Athletic Business looked no further than a couple of companies that do nothing but sports camps — and on a grand scale — in a marketplace in which seemingly everybody and his or her former-college-athlete cousin has launched one.
Nike's LED Court Hosts High School Basketball Games
by Michael Gaio February 2015
Nike introduced what it calls "the future of basketball," over the weekend as part of the NBA's All-Star festivities in New York City. In a large tent in Soho, Nike set up a temporary state-of-the-art basketball facility featuring a regulation-size LED basketball court. The court incorporated a fully programmable LED screen to run content and interactive training programs throughout the weekend.
It's Official: U. of Miami Announces adidas Partnership
by AB Staff January 2015
Source: University of Miami
MIAMI (January 8, 2015) – adidas and the University of Miami today announced a landmark 12-year partnership making adidas the official athletic footwear, apparel and accessory brand of the Hurricanes through the 2027-28 season.
Rob & Barry's 5 Fitness Predictions for 2015
by Rob Bishop & Barry Klein December 2014
Raise your hand if you're excited about the start of the new year.