• It's Official: U. of Miami Announces adidas Partnership

    by AB Staff January 2015

    Source: University of Miami

    MIAMI (January 8, 2015) – adidas and the University of Miami today announced a landmark 12-year partnership making adidas the official athletic footwear, apparel and accessory brand of the Hurricanes through the 2027-28 season.

  • Rob & Barry's 5 Fitness Predictions for 2015

    by Rob Bishop & Barry Klein December 2014

    Raise your hand if you're excited about the start of the new year.

  • Universities Drop 'Lady,' Unify Athletes, Polarize Alums

    by Andrew Brandt November 2014

    Last Monday, the University of Tennessee decided to drop the term "Lady" from all of its women's athletic programs, besides basketball.

  • Our New Day-to-Day Approach to Member Retention

    by Rob Bishop & Barry Klein September 2014

    For 20 years we've been telling people and writing about how there are two kinds of gyms — those that are "sales" focused and those that are "retention" focused. We put ourselves squarely in the second camp since we've never had salespeople, we use no high-pressure sales techniques and our entire business model is based on the premise that we need our members to actually use our clubs and thus continue their memberships.

  • Ten Tips for Maximizing the ABC Expo Experience

    by Paul Steinbach September 2014

    Canvassing an exhibition as large and diverse as the Athletic Business Conference & Expo — with its 260 vendors encompassing everything from sports architecture to team apparel — can be a time-management challenge, if not outright intimidating. It doesn't need to be. AB asked frequent ABC visitors to put on comfortable shoes and walk us through their tricks of the trade show floor. Here's what we learned:

  • ABC Trade Show a Must for Long-Time Exhibitors and Newcomers

    by Paul Steinbach September 2014

    Matrix brand fitness equipment will be on display this Nov. 19 and 20 at the 34th annual Athletic Business Conference & Expo, just as it has been for eight previous years. What keeps the company coming back?

  • Purdue Offering Free Football Tickets to Students

    by Michael Gaio August 2014

    It’s practically an epidemic for colleges and universities around the country: How can we get students to attend football games?

  • Multimedia Marketing Transforms High School Athletics

    by August 2014

    To say the business of high school sports marketing has evolved during Jack Roberts' tenure would be an understatement. Roberts, executive director of the Michigan High School Athletic Association, just completed his 28th year in that position. He fondly remembers when he started, a time before fax machines and a time when lengthy face-to-face meetings were all part of doing business.

  • Nike's LED Basketball Court a Sight to Behold

    by Michael Gaio August 2014

    Nike is known for designing futuristic shoes, clothes and now, basketball courts.

  • Key Factors to Breaking into the Sports Tourism Business

    by Dev Pathik August 2014

    The rapid rise in sports tourism has many sports marketing professionals and destination marketing organizations feeling like spectators on the sidelines. Most feel understaffed or ill-equipped to take full advantage of the economic impact opportunities offered by tournaments and events.